What is a brand strategy?
A brand strategy can be hard to define but encompasses:
What your brand stands for.
The promises your brand makes to customers.
The personality your brand conveys through its marketing.
How do you measure if you have successfully stood for what your brand represents?
The one main metric for successful brand strategy is brand sentiment. And just because it’s hard to measure, it doesn’t mean that you should dismiss it. It's not easy to quantify, but is the reason some brands stand out while other brands stand out in the cold.
What is Social Media Management?
Social media management is the process of managing your online interactions and content across social media channels like Facebook, Instagram, Twitter, Snap Chat, LinkedIn, YouTube, TikTok and Pinterest.
Social media management goes beyond just posting updates on social media. It also includes engaging with your audience and looking for new opportunities to increase reach and visibility.