BRAND STRATEGY

You are on your way to a phenomenal brand

Branding strategy involves the intuitive side of your brain. You can also use data to guide your direction, but it's not a clear indicator always. One way to understand if your brand is on the right track is to make sure you're telling a good story.

A good story is not just something to read on a page in the newspaper — it’s an experience. And for something to be an experience, it needs to have a beginning, a middle and an end. At the end of the experience, there must be some kind of change from the beginning. We call this the "Disney experience." You want your customers to walk away with a "wow" factor.

What causes a change in a story? Tension. There must be tension between your antithesis and your thesis.

In marketing terms, your “antithesis” is your customer’s pain point. Your “thesis” is your solution to that problem.

 

We help you create a strategy that will solve your customer's problem in such a way that they have a natural desire to tell their family and friends about their experience. 

We can't wait to hear from you! Call us today and let us help you build this amazing brand.

© 2020 BY MANNY HALL & ASSOCIATES

  • Facebook Basic Black
  • Black Instagram Icon