What Are Content material Evaluation Instruments?

Content material evaluation instruments enable you to establish alternatives to enhance content material in numerous methods.

Some instruments concentrate on web optimization efficiency, whereas others concentrate on different helpful suggestions like grammatical errors or readability. 

Some can do each. 

However the basic objective is that will help you enhance content material.

The ten Greatest Content material Evaluation Instruments

When you’re on a good price range, begin with the less complicated free instruments.

If you need the most effective instruments to maximise your content material efficiency, skip down to the more comprehensive options.

Easy (and Free) Content material Evaluation Instruments

1. Hemingway App

Hemingway is a free device for bettering the readability and readability of writing.

You copy textual content into the editor, and it highlights numerous color-coded alternatives for enchancment.

Hemingway editor with color-coded highlights

It’s a quick approach to establish issues like:

  • Sentences which might be lengthy or tough to learn
  • Complicated language that may very well be less complicated
  • Phrases that use the passive voice

It’s one of many easiest content material analyzer instruments obtainable. You should use it with out even signing up.

What We Like

  • Easy to make use of, with fast and clear suggestions
  • A beneficiant free-forever model
  • AI rewrites and integrations can be found by upgrading


Hemingway’s internet app is free. 

Nonetheless, you should buy the desktop software for Mac or PC for $19.99 (one-time charge). It provides you offline entry and premium options like integrations with WordPress and Medium.

You can even purchase a Hemingway Editor Plus subscription for $10/month, which helps you to use synthetic intelligence (AI) to rewrite sentences. There’s additionally a 14-day, 200-sentence free trial obtainable.

2. ChatGPT 

ChatGPT is a pure language processing (NLP) device. It uses AI and machine studying to generate responses to person inputs.

Within the context of content material evaluation, ChatGPT is able to dealing with features much like Hemingway. However with extra flexibility.

For instance, you can take a passage of textual content and ask ChatGPT to assessment it. Right here’s an instance immediate and output.

An example of a prompt asking ChatGPT to identify any sentences that might be difficult to read

Whereas different instruments like Hemingway analyze a set set of standards, ChatGPT is extra versatile. Tailor your immediate based on what you’re attempting to realize. 

For instance, you can additionally ask ChatGPT should you sound too formal. Or if there are any spelling errors (and so forth).

Then, ask the device to rewrite sentences based on the suggestions—should you agree it is sensible.

An example of a prompt asking ChatGPT to rewrite the original text with a simpler language

It isn’t as simple to make use of as Hemingway, and there’s a point of studying curve. Your outcomes will solely be nearly as good as your prompts. However total, it’s rather more versatile and covers extra use instances. 

For instance, you can additionally get suggestions from ChatGPT on enhance your writing from an web optimization perspective. And improve the probabilities of your content material rating in Google for goal key phrases.

Listed here are some prompt ideas. You can ask ChatGPT to:

  • Examine your content material vs. a profitable competitor’s to search out gaps you haven’t but lined
  • Recommend ceaselessly requested questions round your matter (and generate draft solutions to them)
  • Recommend inside linking alternatives to different associated pages

Nonetheless, in case your purpose is to optimize content material for search, the method is less complicated utilizing a devoted web optimization device like Semrush’s SEO Writing Assistant (extra on that below).

What We Like

  • Versatile device that may help with each optimizing for search and readability
  • It may rewrite content material in addition to analyze content material


ChatGPT is on the market at no cost. 

ChatGPT Plus is on the market for $20/month, which supplies you entry to GPT-4 and superior options like looking (which lets the AI device browse the online).

3. Google Search Console

Google Search Console (GSC) is a free device to know the natural efficiency of your web site.

It has different makes use of (akin to technical SEO), however for the aim of content material evaluation, a number of the key use instances are to examine:

  • How a lot natural search visitors every webpage receives
  • What customers are typing into Google to search out these pages
  • Your natural positions (how extremely your pages rank within the outcomes)

Checking which key phrases your pages rank for (and the typical positions) will be an effective way to search out content material value updating.

To do this, go to Google Search Console and click on “Search outcomes” within the left sidebar (or “Full report”).

Performance graph in Google Search Console

Subsequent, click on “Common place” to point out place information, then click on on the “Place” column header to kind by positions.

"Average position," metric and "Position" column highlighted in "Performance on Search results" report in GCS

Search for queries the place your place is 11-20. These pages make good targets for content material updates. 

There’s an opportunity that updating the content material so as to add extra worth to readers will nudge your web page into the highest 10 outcomes, the place you’re extra prone to begin producing clicks.

What We Like

  • It’s a fantastic device for understanding the natural efficiency of webpages
  • It’s completely free and easy to make use of


Google Search Console is on the market at no cost, with no paid model.

4. Grammarly

Grammarly is one other writing and modifying device with a beneficiant free model.

Like Hemingway, it might assessment readability. Nevertheless it additionally checks spelling, punctuation, and extra.

Colour-coded recommendations make it clear the place to make enhancements.

  • Purple reveals recommended fixes for spelling, punctuation, and grammar
  • Blue highlights present areas the place to enhance the readability of your writing
  • Inexperienced highlights mark recommendations to make your content material extra participating
Grammarly editor showing color-coded suggestions

Grammarly isn’t so simple as Hemingway as a result of it has extra options total. It affords:

  • One-click edits to repair the errors and redundancies it finds
  • A extra granular writing rating out of 100
  • Character and phrase counts
  • Studying or talking time

Grammarly additionally permits you to customise the recommendations it provides by asking your targets. 

For instance, phrase selections would possibly differ barely relying on how formal you need to sound. Or how educated your viewers is.

"Set goals" window in Grammarly

There’s additionally a Chrome extension that lets you get the core performance of Grammarly wherever on the web. For instance, in your e mail inbox.

What We Like

  • Extra customizable than less complicated options like Hemingway
  • Intensive options within the free model
  • Helpful Chrome extension


Grammarly has a free model obtainable. 

Grammarly Premium begins at $30 per 30 days for the person plan and provides you entry to options like AI textual content technology, plagiarism checks, and writing tone suggestions.

For groups, Grammarly Enterprise plans can be found beginning at $15/seat/month (minimal three seats).

5. Rockee

Rockee permits you to take a distinct method to content material evaluation utilizing actual person suggestions.

It’s a content material suggestions platform that helps you perceive what readers truly take into consideration your content material.

Create a widget, embed it onto your web site, and ask readers to charge your content material. 

Then, gather a easy ranking, information about who your reader is (e.g., job title), and gather feedback.

"Send Feedback" widget from Rockee

When you’ve optimized your content material for readability and web optimization utilizing different instruments, including person suggestions will enable you to perceive if it actually resonates.

Rockee additionally integrates with Google Analytics 4 (GA4). It lets you mix quantitative information (like time on web page or conversion charge) together with your suggestions and rankings for a extra full image.

What We Like

  • It allows qualitative suggestions straight out of your readers
  • It’s fast and easy to arrange


The free model of Rockee permits you to customise a suggestions widget and gather as much as 15 responses per 30 days. Paid plans begin from £39/month (round $49/month).

Extra Complete (Paid) Content material Evaluation Instruments

6. Semrush

Semrush is an all-in-one device suite for on-line advertising. It has numerous instruments that help with content material evaluation.

One of the vital helpful is SEO Writing Assistant. It analyzes your writing and suggests enhancements.

Content score section in SEO Writing Assistant, showing "Readability," "SEO," "Originality," and "Tone of voice" sections

It may recommend writing enhancements in 4 areas:

  • Readability: The device highlights lengthy paragraphs, hard-to-read sentences, use of passive voice, and complicated phrases
  • web optimization: Set goal key phrases and get suggestions for which associated key phrases to incorporate
  • Originality: Test for indicators of plagiarism and discover the sources of any unoriginal content material
  • Tone of Voice: Set a goal tone of voice (informal, impartial, or formal) to get suggestions for issues like phrase alternative and pacing

To make use of web optimization Writing Assistant, open the device and click on “Analyze my textual content.”

"Analyze my text" button in SEO Writing Assistant tool

Copy and paste your article into the editor (or write new textual content). 

In the suitable sidebar, add goal key phrases. You’ll get suggestions to assist your content material carry out higher in natural searches for these key phrases.

Choose your target market (location, language, and gadget sort). Then, click on “Get suggestions.”

Add keywords under "Content recommendations" window in SEO Writing Assistant

You’ll obtain a rating out of 10 to point your content material’s total high quality. And detailed suggestions is damaged down by every core space talked about above.

Click on any of the classes (e.g., “web optimization”) to get suggestions within the sidebar. 

For instance, which associated key phrases to incorporate in your textual content, or recommendation on including inside hyperlinks.

"SEO" recommendations shown in sidebar in SEO Writing Assistant tool

There’s additionally a characteristic referred to as “Sensible Author” that may rephrase textual content and write new passages of textual content utilizing AI. It’s an effective way to beat author’s block.

"Smart Writer" feature highlighted in SEO Writing Assistant editor

Semrush web optimization Writing Assistant has integrations with Google Docs, WordPress, and Microsoft Phrase. So that you get the advantages wherever you like to work.

Semrush additionally has a number of different instruments that may assist with content material evaluation, together with:

  • ContentShake: Makes use of AI that will help you discover the suitable angle in your content material, generate a really helpful define, analyze competitor content material, and extra
  • Site Audit: Checks for 140+ potential points, together with duplicate content material, skinny content material, and extra
  • Position Tracking: Lets you analyze how your content material performs in natural search rankings

What We Like

  • Complete suite of content material instruments inside one subscription
  • Each web optimization and elegance evaluation in the identical device
  • Quite simple and straightforward to make use of


All Semrush Guru and Business plans embrace entry to web optimization Writing Assistant. For these plans, pricing begins at $249.95 per 30 days.

Semrush affords a free trial for seven days.

7. Surfer

Surfer is a content material writing toolkit. It has content material evaluation options that intention to assist customers with web optimization. Together with:

  • An audit device to investigate present content material
  • A content material editor for writing and modifying new content material
  • AI instruments for producing outlines and writing full AI articles
  • A key phrase analysis device
"Content Score" window highlighted in Surfer editor

The content material editor is among the mostly used instruments.

It really works by taking your goal key phrase and analyzing the present natural search outcomes. Based mostly on what’s presently rating, the device provides suggestions on issues like:

  • The best phrase depend
  • Which key phrases to incorporate (and the way typically)
  • Inquiries to reply
  • Subheadings to make use of

The person interface is simple to make use of, and the suggestions are straightforward to know. Even for writers with out web optimization expertise.

Surfer additionally has good collaborative options. 

For instance, generate shareable hyperlinks. Anybody with the hyperlink (like an exterior freelance author) can entry the content material editor—even with out a person seat.

What We Like

  • Straightforward to make use of, even for writers with out web optimization expertise
  • Integrations with Google Docs, WordPress, Contentful, and Jasper
  • Content material evaluation characteristic isn’t restricted by language


Surfer’s pricing begins from $89/month for the bottom software program, together with content material evaluation and modifying.

So as to add on AI article technology, you’ll pay as you go ($29/article). Or, purchase an upgraded month-to-month plan ranging from $139/month, which incorporates 5 articles.

There’s no free trial, however there’s a seven-day money-back assure.

8. Frase

Frase is an AI device for web optimization analysis that creates outlines and generates AI writing.

You give Frase a goal key phrase, and it makes use of a mixture of search engine results page (SERP) information and AI to present suggestions. Together with really helpful phrase depend, key phrases to incorporate, and inquiries to reply.

A energy of Frase is the define builder. You may:

  • Evaluate the outlines of the articles within the present SERP and choose which of them you need to embrace
  • Add/edit subheadings manually
  • Generate a whole define with AI
Frase editor ui

From there, you may:

  • Write straight within the editor
  • Generate a shareable hyperlink to ship an overview to a author
  • Generate content material utilizing AI

What We Like

  • Accessible entry pricing for solo customers and a fairly priced limitless plan for heavy customers
  • Stable at analyzing competitor content material and creating content material briefs
  • Good AI writing and modifying options


Frase has an accessible entry value, beginning at $14.99/month. There’s a five-day trial for $1. Limitless AI writing is an add-on that prices $35/month.

9. MarketMuse

MarketMuse is a collection of instruments used for content material evaluation, analysis, planning, and optimization.

There are some similarities to the instruments talked about above. 

For instance, it has extremely comparable core content material optimization options that provide recommended key phrases, phrase counts, and so forth.

MarketMuse editor, showing suggested keywords

It additionally has a content material transient builder, which works equally to Frase’s.

One extra distinctive characteristic of MarketMuse is the aggressive content material evaluation characteristic.

Use it to know how nicely your opponents within the SERP cowl numerous associated subjects of their content material. Purple squares current alternatives (gaps in competitor content material).

Competitive content analysis feature in MarketMuse, showing a heatmap for "fishing rod" keyword

What We Like

  • A complete characteristic set appropriate for skilled content material groups working at scale
  • Good for figuring out gaps in competitor content material


There’s a restricted free model obtainable. And paid plans begin from $149/month.

10. Clearscope

Clearscope works equally to Surfer and different instruments above. It analyzes the present natural outcomes in your goal key phrase to present content material suggestions.

Clearscope editor ui

It provides a content material grade (e.g., A+ or B-) that displays how nicely optimized your article is in your goal key phrase.

It has fewer options total in comparison with Surfer or Frase, which makes it simpler to be taught. Particularly for individuals who aren’t conversant in SEO writing.

One key distinction between Clearscope and Surfer is that Clearscope additionally provides a readability rating, which signifies the reading-grade degree required to know your content material.

What We Like

  • Easy and efficient web site content material evaluation device
  • Clients get free onboarding and coaching from the success staff
  • Google Docs add-on and WordPress extension assist with content material operations


Clearscope’s entry value is $199/month for limitless person seats and 15 content material reviews. Past that, pricing is customized.

Are Content material Evaluation Instruments Price It?

There are two sides of content material evaluation to think about—readability and search optimization.

You’ll obtain good readability enhancements utilizing free instruments like Hemingway or Grammarly.

It doesn’t add a lot time, and it might improve the standard of your work. It’s arduous to argue that they’re not value it.

For search optimization, there’s just a little extra to think about. These instruments are prone to be value paying for if:

  • You need to edit present content material to enhance natural rankings
  • You’re an web optimization supervisor assigning work to writers who aren’t web optimization specialists
  • You’re publishing greater than 1-2 items of content material per 30 days with web optimization in thoughts

Getting Began with Content material Evaluation Instruments

When you’re searching for a easy, free device to get began, attempt:

  • ChatGPT and Google Search Console to optimize for search
  • Hemingway or Grammarly to investigate writing readability and readability
  • Rockee to facilitate qualitative person suggestions

Or should you’re searching for essentially the most complete device to present you a aggressive benefit, attempt Semrush. 

It’s an all-in-one platform that features SEO Writing Assistant, ContentShake, and 55+ other tools for web optimization and on-line advertising.

Begin with a seven-day free trial


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