Hundreds of thousands of individuals worldwide will rejoice St. Patrick’s Day this March. If your corporation maintains a e-newsletter, you probably have a couple of of these celebrants in your checklist. 

Possibly that is your first time working an e mail marketing campaign for this vacation, otherwise you’re searching for concepts. Both method, you’re in the appropriate place. 

This text gives a number of concepts that can assist you roll out a St. Patrick’s Day e mail advertising and marketing marketing campaign. As a bonus, we’ll additionally checklist seven St. Patrick’s Day e mail topic line concepts you possibly can modify on your personal marketing campaign.

However first, let’s be taught in regards to the…

St. Patrick’s Day celebration

St. Patrick’s Day (generally known as Paddy’s Day or Patty’s Day) is a vacation held each March on the seventeenth. The date marks the loss of life of Saint Patrick, a saint of Irish descent. 

Individuals observe this vacation to rejoice St. Patrick and get in contact with their Irish roots (diasporan Irish). International locations that sometimes rejoice St. Patrick’s Day embody the USA, Canada, the UK, Australia, New Zealand, Argentina, Brazil, and South Africa.

Celebrants get into the vacation spirit in quite a few methods, together with flying the Irish flag and clinking beer mugs. In addition they throw parades, maintain festivals, and don the colour inexperienced. 

You may even see individuals with a fortunate clover or shamrock, two objects symbolic of this vacation. Amidst the merriment, alcohol flows freely. These attributes and extra are what make St. Patrick’s Day particular.

7 Fascinating St. Patrick’s Day e mail marketing campaign concepts

Now that you just’re in control on what this vacation entails, listed here are seven concepts you possibly can incorporate into your St. Patrick’s Day emails.

1. Add worth by providing reductions

The primary approach to craft an efficient St. Patrick’s Day e mail applies to email marketing in general–provide worth to your recipients.

A unbelievable and time-tested approach to provide worth is thru reductions, as West Coast Shaving does within the e mail under:

West Coast Shaving St. Patrick's day email campaign


You’ll be able to throw a particular St. Patrick’s Day sale for objects particular to the vacation. For instance, for those who promote alcohol by the crateload, your St. Patrick’s Day e mail can provide a proportion off every buy.

In order for you a extra delicate St. Patrick’s Day e mail marketing campaign, you possibly can heat up your recipients first by giving them celebration concepts. Then, spotlight how your merchandise can improve their St. Patrick’s Day celebrations and provide a reduction.

2. Give again to the neighborhood

As you learn this, your rivals are making ready St. Patrick’s Day e mail advertising and marketing campaigns, which implies your prospects might be inundated with promotional emails. That begs the query: how do you stand out?

It’s simpler than you assume. If most of your prospects’ emails are transactional, you may make your St. Patrick’s Day-themed e mail stand out by being much less transactional.

One of the simplest ways to do this is to return to the vacation’s roots. At its core, St. Patrick’s Day is a Christian vacation, and nothing says Christian values fairly like charity. Thus, you may make charitability a pillar of your St. Patrick’s Day marketing campaign by donating a few of your income. 

Inform your prospects the place the proceeds will go, they usually could also be extra motivated to make this vacation a charitable group’s fortunate day. 

Alternatively, you possibly can tie your marketing campaign to a social trigger like local weather change, as Sauna Home does under:

Sauna House St. Patrick's day email campaign featuring a sustainability report


These concepts are particularly related if your corporation caters to Gen Z prospects. A 2022 survey revealed that 50% of those prospects choose to purchase from manufacturers that assist a social justice trigger.

3. Do spectacular storytelling

The St. Patrick’s Day vacation is rife with storytelling alternatives. All the things from St. Patrick’s life to the four-leaf clover that’s so symbolic of this vacation has a wealthy story behind it. 

You may make your St. Patrick’s Day e mail marketing campaign stand out by incorporating tales in regards to the vacation into your advertising and marketing. 

These entertaining and academic emails might put together your prospects for the festivities whereas positioning your model as educated. Should you can promote your merchandise alongside the story, it might assist prospects affiliate the vacation along with your model.

4. Create a pre-event marketing campaign

Like different holidays, St. Patrick’s Day doesn’t fall on the identical day of the week. Naturally, a few of your prospects is probably not as enthused to rejoice when the vacation falls on a weekday (as a result of work commitments). 

Relying on the character of your corporation, this habits could pose a problem to your St. Patrick’s Day advertising and marketing. So how do you get round it? 

You’ll be able to strive working a pre-event marketing campaign that convinces your prospects to rejoice earlier or hypes them up for the occasion.

For instance, if St. Patrick’s Day falls on a Monday, your marketing campaign might encourage your prospects to rejoice the weekend earlier than. Or, if there’s no getting round being within the workplace, your occasion might place your merchandise as a approach to rejoice with colleagues in a extra subdued method. Do you run a candy store? Provide St. Patrick’s Day sweets! 

You’ll be able to use a drip campaign within the run-up to the vacation to construct anticipation. By the point St. Patrick’s Day arrives, your subscribers must be primed to rejoice along with your model in thoughts. 

5. Gamify your e mail content material

St. Patrick’s Day celebrations are sometimes jovial affairs. Your St. Patrick’s Day e mail marketing campaign can run with that vitality by incorporating gamification

This tactic might be efficient as a result of it encourages subscribers to have interaction along with your e mail. You’ll be able to additional sweeten the deal by providing them incentives for collaborating (e.g., prizes and reductions). 

You’ll be able to gamify your St. Patrick’s Day e mail via quizzes and puzzles that unlock St. Patrick’s Day gear. One other concept is to host contests that encourage your prospects to purchase your merchandise and share their leads to time for the vacation.

6. Coloration-match the large day

St. Patrick’s Day is all in regards to the shade inexperienced. Leprechauns, shamrocks, and four-leaf clovers, in addition to tens of millions of celebrants worldwide, put on this shade.

A few of the greatest St. Patrick’s Day e-newsletter concepts revolve round inexperienced and you might capitalize on the development. 

A technique is to advertise a St. Patrick’s Day assortment that options green-colored merchandise in your stock, as Astro West does under:

Astro West's St Patrick's day email marketing campaign featuring a green coloured product


Whether or not you place this assortment along with current merchandise or create a brand new line from scratch is as much as you. 

In case your marketing campaign isn’t solely about getting cash, you might give your subscribers recommendations.  For instance, you possibly can present tips about green-colored objects to put on to unfold vacation cheer or props wanted for a St. Patrick’s Day occasion. 

7. Collaborate with an influencer

Are you aware any influencers of Irish descent? Take into account collaborating with them in time for St. Patrick’s Day.

You’ll be able to ask the influencer to create a recorded message and embed it into your St. Patrick’s Day e mail. Relying in your marketing campaign’s aim, the video’s matter might be about your model’s merchandise or the vacation celebration usually.

Standard St. Patrick’s Day e mail campaigns

The businesses that observe have rolled out some wonderful St. Patrick’s Day e mail campaigns. Use these St. Patrick’s Day e mail examples for inspiration when planning yours.


Harry's Saint Patrick's day email marketing campaign


Harry’s all the time finds artistic methods to market their merchandise and their St. Patrick’s Day e mail is a superb instance of this creativity. It makes use of humor to plug the Harry’s model of razors whereas associating the merchandise with a enjoyable St. Patrick’s Day.

The thrust of Harry’s advertising and marketing is easy: use our product for pain-free St. Patrick’s Day celebrations. Not solely does it establish a possible ache level its goal market could have, however it additionally positions the model as an answer—clandestine advertising and marketing at its best.



Postmate’s St. Patrick’s Day e mail employs puns and visuals to wonderful impact whereas catering to audiences who’d slightly keep in. 

The corporate encourages subscribers to make use of its service through the use of one of many vacation’s nicknames in a play of phrases. It subtly positions itself as a supply for St. Patrick’s Day staples (corned beef and beer), accompanied by a simple call-to-action (“Order Now”). 

In the meantime, the inexperienced background, rainbow, and gold cash remind recipients of the vacation they’re celebrating.

Uber Eats

Uber eats' Saint Patrick's day email campaign


Within the above e mail, Uber Eats likens the meals it delivers through the St. Patrick’s Day vacation to pots of gold. This artistic use of St. Patrick’s Day lore (rainbows, gold, and leprechauns) imbues this on a regular basis service with festive cheer.

Whereas the e-mail’s copy does a lot of the heavy lifting (“a rainbow of flavors”, “meals in a snap, no luck wanted”), its visuals are not any slouch. It employs easy illustrations and first colours to align with the event and invite prospects to get in on the enjoyable.


The e mail above doesn’t rely too closely on St. Patrick’s Day-themed visuals. Whereas it makes use of the colour inexperienced and a four-leaf clover icon to name again to the vacation, its rugs take middle stage. The selection is sensible for the reason that email is meant to promote products by providing reductions.

Different issues this e mail will get proper embody the creation of shortage via time-limited free delivery and a 50-60% low cost on all orders. 



Leesa’s tongue-in-cheek copy within the above e mail employs humor in two methods: via a knock-knock joke and sexual innuendo (“Get Fortunate with Leesa”). 

It additionally forgoes St. Patrick’s Day imagery nearly solely to maintain the recipient’s give attention to Leesa’s merchandise. The one visuals that talk “St. Patrick’s Day e mail” are the canine with somewhat leprechaun hat and the inexperienced textual content and call-to-action button.

This restraint appears on-brand for the hybrid mattress firm, whose merchandise prospects would wish to use after rambunctious St. Patrick’s Day celebrations. Nonetheless, the corporate makes up for the minimal St. Patrick’s Day theme by incentivizing purchases with a $100 low cost.

7 St. Patrick’s Day topic strains to get extra clicks

Lastly, listed here are seven compelling St. Patrick’s Day email subject lines you can use in your marketing campaign.

1. St. Paddy’s Day Inexperienced Friday

2. Go Inexperienced 💚 Earlier than You Get Pinched 🤌

3. Coloration forecast: serene greens?

4. Being inexperienced? Not straightforward. Saving 30%? Tremendous straightforward!

5. ☘️ The Luck of the Irish is With You ☘️

6. Going, going, inexperienced!

7. Go Inexperienced With Our St. Paddy’s Day Assortment!

Be at liberty to switch the above St. Patrick’s Day topic strains to suit your wants.

Wrapping Up

The concepts on this article present a wonderful start line if you wish to craft efficient St. Patrick’s Day-themed emails. 

Present worth via a St. Patrick’s Day sale, St. Patrick’s Day low cost code, or different promotions. Ensure that to face out by being charitable and utilizing storytelling to have interaction your subscribers.

Different concepts price making an attempt embody e mail gamification, color-matching the vacation, and collaborating with an influencer.

No matter you determine, don’t neglect to want your subscribers a contented St. Patrick’s Day.


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