Alongside the best way, of us have talked about “niching down” as a approach to assist a venture discover focus.

However that’s backward.

After we determine and embrace the smallest viable viewers, we’re transferring up. Up the standard hierarchy. Up in accountability. Up within the probability that we’ll make an affect.

To area of interest up, determine the smallest group of individuals that may be sufficient to maintain the venture. That group, the group you get to decide on, what have they got in frequent? What do they need? What would they miss if it disappeared…

This places us on the hook, as a result of in the event that they don’t prefer it, the work must be improved.

And it offers us the muse to kindly suggest alternate options to individuals who aren’t in our group. As a substitute of hustling for extra, we’re focusing for higher.

[PS today is one of the calendar’s great universal holidays. Hugs to all groundhogs, of any species.]



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