Should you’re an Ahrefs consumer, you’ll be able to mix our knowledge with ChatGPT to enhance your search engine marketing.

Listed here are a number of the greatest use circumstances.

If a web page is outranking you, it may very well be as a result of it covers necessary subtopics searchers wish to see (whilst you don’t).

Right here’s how you can discover these subtopics:

  1. Enter your goal key phrase into Keywords Explorer
  2. Scroll all the way down to SERP Overview
  3. Verify three related top-ranking pages
  4. Click on Open in and select Content material hole

The Content material hole report exhibits you the frequent key phrase rankings amongst these top-ranking pages. Export all key phrases from the report. Then, go to ChatGPT and write a immediate like:

I’m going to offer you two issues.

#1. A weblog submit on the [topic]

#2. An inventory of key phrases which are associated to the matter

I would like you to inform me which key phrases, entities, or subtopics I’ve missed in my content material primarily based on the key phrase listing.

ChatGPT will let you know what’s lacking:

ChatGPT suggests missing subtopics my content could cover

You don’t must replace your content material with each “hole” ChatGPT recognized. It’s solely a suggestion, so determine which of them are most applicable in your goal key phrase and refresh your content material accordingly.

ChatGPT’s fairly good at creating blog post outlines. However you can also make positive ChatGPT’s creating search-optimized outlines by offering it with necessary subtopics searchers wish to see.

Do the identical as above by exporting key phrases from the Content material hole report. Then enter this immediate into ChatGPT:

I’m going to offer you a listing of key phrases associated to [topic]. Create a top level view for that matter primarily based on these key phrases.

ChatGPT's suggested outline, based on a list of keywords I provided

Voila! Your define is prepared.

Search intent is the why behind a question. If you wish to stand the most effective likelihood of rating, you’ll must align your content material with search intent.

Usually, search intent is recognized by trying on the top-ranking pages in your goal key phrase.

You possibly can ask ChatGPT to do that for you. Enter your key phrase into Keywords Explorer and export the SERPs from SERP Overview.

Export for SERP Overview

Copy the highest 10 rating titles and provides ChatGPT a immediate like:

I’m going to offer you a listing of titles. These are the top-ranking pages for the key phrase . Are you able to determine the search intent for me?

ChatGPT will analyze the search intent for you:

ChatGPT's analysis of search intent for the keyword "how to improve SEO"

Too troublesome? Excellent news: We’ve included this use case straight into Keywords Explorer. Simply click on Establish intents, and we’ll do it for you:

The "Identify intents" feature in SERP Overview, in Keywords Explorer

Seed keywords are phrases or phrases you need to use as the start line in a key phrase analysis course of to unlock extra key phrases.

There are apparent seed key phrases for each area of interest, like “espresso” in the event you personal a espresso web site. However chances are you’ll miss out on phrases like “moka pot” or “aeropress,” particularly in the event you’re unfamiliar with the house.

ChatGPT may help with that. Simply ask it to offer you phrases.

Give me phrases associated to [topic]. Skip the descriptions.

List of terms related to coffee, suggested by ChatGPT

You possibly can then use these as seed key phrases in Keywords Explorer to search out extra key phrase concepts.

Keyword ideas generated from a list of terms suggested by ChatGPT


We’ve built-in AI into Keywords Explorer that will help you discover seed key phrases simply. You possibly can skip all the ChatGPT half now.

Ask AI to suggest seed keywords, a feature in Keywords Explorer

Should you do search engine marketing for a number of markets, chances are you’ll wish to goal the identical key phrases in numerous languages. That is no biggie in the event you’re a polyglot, however a few of us battle with languages. Fret not: ChatGPT can assist.

Take your listing of key phrase concepts and ask ChatGPT to translate them.

I’ve a listing of search queries in English. If a local Spanish speaker looked for these queries on Google, what key phrases would they use? Please counsel one to 5 of the most typical various native expressions for every question that mirror their that means, contemplating each colloquial and formal phrases.

ChatGPT translates terms into another language for keyword research

Paste these phrases into Keywords Explorer and set the nation you’re researching to see if they’ve any search quantity.

List of keywords and their search volume, based on what is translated by ChatGPT

A typical problem affecting many web sites is lacking titles, H1 tags, or meta descriptions. You could find out in case your web site has these points by operating a crawl with Site Audit.

Title and meta description issues found by Site Audit

Click on the quantity to see the affected pages. Then click on Export to get all of the URLs.

Export button in Site Audit

Take these URLs to ChatGPT and ask it to create meta descriptions for you.

I’ve a listing of URLs that should not have meta descriptions. Create meta descriptions for them. Hold them below 160 characters and use an lively voice.

Suggested meta descriptions by ChatGPT

Branded key phrases comprise your organization, service, or product title. Understanding the breakdown between branded and unbranded key phrases is beneficial as a result of:

  • Should you’re analyzing a competitor, you’ll wish to know the way a lot of their visitors is branded (which you’ll be able to’t replicate).
  • Branded visitors will not be straight managed by SEOs, so chances are you’ll wish to be clear concerning the attribution.
  • Greater manufacturers get extra branded searches (duh!), so it may very well be a great proxy to see how nicely your model is faring.

To see the breakdown, enter your web site (or your competitor’s web site) into Site Explorer, go to the Natural key phrases report, and click on Export.

Export button in Organic keywords

Add the file to ChatGPT and provides this immediate:

Label every key phrase within the “Key phrase” column as branded or unbranded. Then, create a pie chart that exhibits the sum of “Present natural visitors” for each classes. Embody a legend on the pie chart.

Generated pie chart for branded vs unbranded keywords

Last ideas

Ahrefs is not only an search engine marketing instrument—it’s a big data machine. So, it’s all about extracting and exporting essentially the most related knowledge from our toolset after which utilizing ChatGPT to assist with the evaluation.

Did I miss out on any cool use circumstances? Let me know on XTwitter or LinkedIn.


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