At first, this cease signal signal makes quite a lot of sense:

Lives are at stake. Break the rhythm, flip one thing ignored into one thing observed.

The problem with “highlighting” is that it fades. When every part is in all caps, nothing is. Exclamation factors are like salt.

When individuals are commanded to concentrate, it’s value reminding ourselves that we’re asking for cost. That spotlight is scarce. And that we waste it, on a regular basis.

After we prioritize our sample breaks, rotate them and hold them contemporary, we’re extra more likely to get the helpful consideration we want. Also

In a free marketplace for consideration, somebody is all the time racing to the underside.


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