Engineers can optimize a bridge. There are some bridge designs that fulfill aesthetic, monetary, sturdiness, security and effectivity wants higher than others. The work of optimization is discovering the most effective set of tradeoffs.
Maximization, alternatively, seeks the answer that ranks the best for only one objective.
After it peaked, Yahoo sought to maximise short-term inventory value (and the wants of its high executives) as a substitute of optimizing for buyer expertise, innovation, resilience and utility.
Over time, social networks fade away for comparable causes. They flip customers into the product as a substitute of treating them like clients.
Maximizing one thing is straightforward and could also be satisfying. It doesn’t contain tough tradeoffs and it’s straightforward to measure.
However that doesn’t imply it’s a good suggestion.