I studied essentially the most commented and shared social media posts from among the largest influencers on LinkedIn and Twitter, like Shaan Puri, Steph Smith, Alex Hormozi, Amanda Natividad, and lots of others. 

I additionally studied viral posts from people with smaller social media followings.

On this article, I’ll share the very best social media copywriting suggestions I realized from this analysis, and particular examples that will help you enhance your copywriting abilities sooner.

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1. Supply Content material Concepts From Private Experiences

Social media customers wish to be entertained and join with others, so tales out of your private expertise are likely to carry out finest as they’re genuine and relatable.

Right here’s an example of a LinkedIn post from Amanda Natividad that carried out exceptionally nicely. 

She shares a very tough second when she accepted some exhausting suggestions from a supervisor.

Then, she shares what she realized from the expertise and three main takeaways anybody can profit from.

And your tales don’t should be lengthy and elaborate.

You possibly can even simply share a realization from a easy expertise.

In this example, Noah Kagan shares a five-minute expertise that taught him a strong lesson.

Wrapping the lesson right into a story makes it way more partaking for the common social media browser who desires to be entertained and impressed. 

You may also use case research, however current them in a narrative format with an issue, climax, and determination.  

When you don’t have a narrative, have a look at the tales of different individuals who have impressed you. 

Jon Davids is a superb instance of a person who has grown a LinkedIn following of over 60,000 individuals by merely telling the tales of different profitable entrepreneurs.

This social media submit is a great example of the kind of content material he often posts.

He’s additionally a grasp at using the following two social media copywriting suggestions we’ll focus on.

2. Analysis Your Viewers

Viewers analysis is arguably one of the underrated copywriting abilities as a result of the perfect copywriting ways utilized to an thought or matter your audience doesn’t care about gained’t show you how to obtain your content marketing goals.

The easiest way to do viewers analysis is to speak to your best prospects in individual. For instance, attend conferences and even host meetups and occasions to get to know your prospects.

When you can’t speak to your viewers in individual, the following neatest thing is to affix on-line teams. For instance, you may be part of Slack teams, Fb teams, and even Reddit threads to be taught what ache factors your audience is combating and key ache factors.

For instance, many individuals on this SEO subreddit have questions on indexing in Google Search Console. Due to this fact, this could be an amazing content material matter. For instance, you possibly can write a Twitter thread like “Troubleshooting Google Search Console Indexing: 10 Issues To Test.”

You may also ask your followers what content material they need from you. Listed here are some nice examples of content material creators who simply posted a Twitter ballot asking their viewers what sort of content material they need to create:

You may also use a instrument like SparkToro to trace the web sites they go to, influencers they observe throughout varied social media channels, and extra:

Then, you should use a instrument like Feedly to trace the preferred content material on these web sites and social media accounts.

3. Analysis Your Rivals

One of the crucial widespread social media advertising and marketing suggestions is researching your opponents. Even if you happen to’re constructing a private model on social media, you may have a look at different individuals in your area of interest and pay attention to the content material matters, codecs, and hooks that work nicely for them.

You possibly can then use that knowledge as inspiration in your social media technique. 

One methodology to rapidly determine what’s working in your opponents is to make use of the Twitter superior search function and enter one in every of your opponents’ handles:

Then, you may enter the minimal replies, likes, or reposts. You may also set a date vary to see solely their most up-to-date in style posts.

This is a bit more difficult to do on different social media platforms that don’t have superior search options. 

Due to this fact, you’ll in all probability should manually scroll by your opponents’ content material on these different social platforms to determine their hottest posts. 

Alternatively, you should use a instrument like Brandwatch or Brand24 to trace particular opponents or creators. You possibly can arrange these instruments to ship you automated experiences so that you just obtain weekly, and even day by day experiences of your opponents’ most profitable social posts. 

Many individuals use social networks to remain up-to-date with the newest information, so a simple strategy to generate extra engagement in your posts is to easily faucet into the newest trending matters. 

This post is one in every of Shaan Puri’s hottest Twitter threads, with almost 1,000 feedback and almost 4,000 bookmarks. Whereas Shaan is a good copywriter, this submit’s reputation is due extra to the subject that he chosen than any explicit copywriting tactic:

Whereas Shaan is just reporting on breaking information, that isn’t the one choice to create content material on breaking information.

Listed here are just a few different frameworks you should use to create partaking social posts round breaking information: 

  • State your predictions
  • Present a controversial take (inside cause)
  • Present actionable takeaways from the occasions 

You additionally don’t essentially want to make use of breaking information. You may also faucet into long-term developments. 

For instance, Crumbl Cookies is a fast-growing franchise that has earned loads of media consideration over the previous a number of months/years. 

Due to this fact, this post takes benefit of its rising reputation:

When you need assistance discovering the newest developments, you should use a instrument like Exploding Topics. It lets you search by matter, after which it exhibits you the preferred trending matters inside that class.

5. Enhance Your Hook With These Formulation

Your social media submit is one in every of tens and even lots of of posts that an individual will doubtless see in a single session, so if you would like them to pause and have interaction along with your content material, you want an impressive hook.

There isn’t a single strategy to hook your viewers, however if you happen to’re feeling caught, you should use one in every of these hook formulation. 

Brendan Hufford has a superb example of this hook components. Deciding on a well-liked matter that’s at the moment trending makes the submit instantly attention-grabbing, after which he provides intrigue by stating that no person else is speaking about it.

You possibly can see that this was additionally one in every of his hottest posts, incomes over 73 feedback and 19 reposts. 

One other bonus tip is to make use of an emoji on the finish of the hook to encourage individuals to click on “learn extra,” as that engagement motion is a optimistic sign to social media algorithms.

System #2: Everyone seems to be Doing (X) However (Purpose It Doesn’t Work)

This components works nicely as a result of readers will doubtless pause if you happen to present a compelling cause why their present technique is ineffective. 

Neil Patel has a superb instance of this components in motion. 

The road beneath the hook mentioning “take a look at the stats” additional strengthens the second half of the hook (why what the reader is doing is ineffective).

System #3: (Previous Time) I Was (Mundane Motion) When (One thing Occurred)

This hook works as a result of it units up a narrative. Tales are naturally attention-grabbing, and this framework naturally opens up a curiosity loop.

Noah Kagan has a well-liked submit that makes use of this hook. 

System #4: A number of individuals would gladly swap (one thing fascinating) however…

I swiped this components from Katelyn Bourgoin, and it’s one other nice social media copywriting hook since you instantly wish to know why somebody wouldn’t need that fascinating factor.

That is additionally why it’s vital that you just perceive who your audience is and their distinctive ache factors.      

System #5: This (individual) went from (pre-transformation metric) to (fascinating submit transformation metric) in (timeframe). Right here’s how

Paddy Galloway has a great example of this case research type hook. He additionally provides a visible to catch your consideration and make it instantly apparent what the transformation seemed like. 

It’s additionally vital to appreciate that the effectiveness of the hook relies upon largely on the extent of intrigue and relevancy of the content material itself. 

For instance, if Paddy Galloway’s case research had solely elevated the channel development to 2,000 subscribers, it wouldn’t be as compelling. 

Equally, if Katelyn Bourgoin used one thing much less fascinating than cash, her hook wouldn’t have been as highly effective. Due to this fact, check not solely the hook format, but in addition the thought and matters you utilize inside the hook.

6.  Create Mini Payoffs With Curiosity Loops

Take into consideration the final ebook that you just couldn’t put down. The rationale you couldn’t put it down is that you just had to determine what was going to occur subsequent.

Nevertheless, if you happen to don’t anticipate something occurring later within the ebook, you in all probability gained’t proceed studying.

So the key to creating anticipation is utilizing a curiosity loop.

Curiosity loops increase a query within the viewers’s thoughts, after which you may construct pressure by agitating the issue and emphasizing why it’s an issue. This retains them studying till you give them that decision.

George Blackman articulates this idea very nicely:

This example from Neil Patel is a superb instance of learn how to create mini-payoffs:

The important thing to an amazing mini payoff is straight away organising the following query as quickly as you resolve the primary one. On this instance, Neil instantly opens up the following curiosity hole (raises a brand new query within the reader’s thoughts) as quickly as he offers the primary mini payoff. 

This curiosity hole ensures the reader will proceed anticipating worth. 

Shaan Puri additionally has a Twitter thread that’s an excellent example of mini payoffs, blended with nice storytelling and humor:

7. Use Contrarian Statements

​​Utilizing contrarian statements is an effective way to generate quite a lot of engagement with a brief social media submit. 

The post below is one in every of Anthony Pompliano’s top-performing Tweets, and it’s simply 4 phrases. Nevertheless, the assertion sparked loads of debates within the feedback that helped the submit take off.  

Nick Huber is one other nice instance of a Twitter entrepreneur who has a controversial model voice, and that is one in every of his most popular Tweets of all time. He took a contrarian stance on HOA, and it sparked greater than 5,000 feedback. 

I additionally observed that one in every of Jesse Pujji’s hottest Tweets is round a quite controversial matter (Elon Musk’s acquisition of Twitter):

Nevertheless, if you happen to take a contrarian assertion, keep in mind that the purpose is to construct a loyal following, so be certain the assertion is one thing you actually consider. Whether it is, it may be an effective way to draw the correct viewers who sincerely believes what you consider. 

Nevertheless, if you happen to’re simply doing it to earn extra engagement, contrarian statements can really work in opposition to you and harm your model’s popularity

7. Use Analytics To Determine Codecs And Matters That Work

When you’re simply beginning your social media advertising and marketing journey, submit as a lot content material as attainable and check out totally different codecs and matter concepts. After you’ve posted content material constantly for a number of months, have a look at your analytics to find out which codecs and matters carried out finest.

Then, repeat these codecs and frameworks.

Right here’s a great example from Seso. He tried this format the place designers drop an instance within the feedback, and he tells them one thing they’re good at.

It labored nicely, so he reused the same format about two months later, and this submit format additionally went on to be a high performer:

Codie Sanchez additionally used this technique. She discovered that providing a lead magnet in change for a remark was an effective way to earn extra engagement. 

It labored nicely the primary time she did it in March of 2022, so she repeated the identical format in June.

Folks don’t wish to learn lengthy paragraphs, and once they’re scrolling by social media, they need a fast dopamine hit. As well as, your content material is correct subsequent to different attention-grabbing content material from their pals and influencers, so you should make it straightforward for them to rapidly perceive what you’re saying.

Due to this fact, use quick sentences, clear and concise language, and visually interesting components, like emojis. 

Many social media platforms even have character limits, so optimize your content material to suit inside these constraints. 

You may also use hashtags to assist your submit earn extra visibility. When you’re unsure what hashtags to make use of, think about using a hashtag trending tool or have a look at the hashtags your opponents not too long ago used of their high performing posts.

Pictures and movies also can assist seize your reader’s consideration. For instance, this submit from Paddy Galloway makes use of a picture that primarily asks the query that the thread solutions. When you’re unsure what picture to make use of, take into consideration how you’ll illustrate your hook.  

Right here’s one other great example of a picture that creates intrigue and causes the reader to pause and browse the hook:

When you’re not sure what picture to make use of, contemplate taking an actual image quite than a graphic. This type of picture is extra private, which may catch the scroller’s consideration and get them to learn your submit.   

This example from Katelyn Bourgoin is ideal:

Pictures additionally take up extra actual property on the reader’s display, so including extra photos forces the reader to spend extra time your submit.

10. Submit Constantly

The easiest way to get higher at writing copy is to observe, check, and enhance one factor with every submit. Every viewers is barely totally different, so you should work out what they need, and also you’ll additionally should spend a while discovering your individual voice. 

Due to this fact, set a purpose to submit constantly for a set timeframe. 

For instance, decide to posting day by day for 30 days or one submit 5 days per week for six months. 

Social media can also be in contrast to search engine marketing and different types of evergreen content, as social media posts normally solely have a lifespan of a matter of hours. 

Due to this fact, posting constantly isn’t solely vital for bettering your copywriting abilities, however it’s additionally vital if you wish to succeed on any social media platform. 

That will help you obtain your purpose, put aside an hour or two originally of every week after which you may schedule your content material forward of time in a instrument like Buffer to make sure it posts day by day. 

You may also ask a few of your mates that will help you keep accountable by doing weekly accountability calls. 

The social media copywriting suggestions on this submit will solely show you how to if you happen to put them into observe, so take motion now and begin creating social media content material constantly.

If you wish to enhance your price of enchancment, ask your friends for suggestions in your copy and be taught from their errors too.

When you don’t have a peer group, contemplate becoming a member of the Copyblogger Academy. It’s a bunch of devoted solopreneurs, content material creators, and copywriters devoted to bettering their copywriting abilities. 

You’ll even have entry to programs, unique teaching and accountability calls with the Copyblogger group, and extra assets to stage up your content material creation abilities. 
You possibly can join today risk free to see if it’s an excellent match for you.


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