Within the ever-evolving panorama of content material creation, the place the competitors for consideration is relentless, the flexibility to attach with an viewers or foster a thriving group hinges on one essential facet: the content material itself.

You would possibly know Buffer as a trusty instrument for social media scheduling, however what you may not know is that individuals are creating 1000’s of content ideas and saving them to Buffer day by day. They’re harnessing Buffer to construct their very own universe of content material.

This chart shows the weekly growth in the number of ideas that have been added to Buffer.
This chart exhibits the weekly progress within the variety of concepts which have been added to Buffer.

These aren’t simply snippets or intelligent captions ready to be unleashed; they’re seeds of potential, every with the promise of turning into a weblog submit, a fascinating podcast, an interesting YouTube video, a viral Reel, or even perhaps all the above. With the inflow of concepts flooding into Buffer, the necessity to preserve them organized and accessible had by no means been extra urgent.

Enter Tags, a brand new strategy to organize your content and handle your inventive output.

Utilizing Tags to prepare your content material

That is the brand new “Create” area in Buffer, and it’s the place your content material concepts reside. 👇

The content space in Buffer.
The content material area in Buffer.

As you add extra concepts to this area, it might grow to be difficult to find a particular submit. That is the place tags are available in! See these colourful labels? You may search and filter all of your concepts primarily based on the tags you’ve created.

Searching and filtering Tags.
Looking and filtering Tags.

If you add a tag to content material in Buffer, it sticks to the content material all through its lifecycle; from concept to draft, to scheduled submit, to revealed submit. You can too add tags to despatched posts retroactively. That is useful if you wish to analyze the efficiency of your tagged content material. For instance, you would possibly need to see how all your posts which might be tagged as “Movies” have carried out.

Tags Analytics
Tags Analytics

Or maybe you’re curious to see the influence your memes are having!

Tags Analytics
Tags Analytics

Questioning what different forms of tags individuals are monitoring? Listed below are among the extra common ones we’ve seen in Buffer:

  • Quotes
  • Webinars
  • Vacation
  • Retweets
  • Information
  • Weblog
  • Occasions
  • Video
  • Podcast
  • Recruitment
  • Webinars
  • Fundraising
  • Testimonials
  • Group
  • Evergreen
  • Launch
  • Memes

Tags can even assist you to plan out your content material publishing schedule by rapidly seeing if you’re posting roughly of anybody type of tagged submit and adjusting your social media technique primarily based on that visible reminder.

The Buffer calendar.
The Buffer calendar.

Personally, I wish to submit a mixture of private, work-related, and basketball content material, and I don’t need to submit an excessive amount of on a single matter. By including tags to my scheduled posts, I can keep watch over whether or not I’m posting an excessive amount of or too little on a subject.

Accessible on all plans, internet and cell

Tags are included on all Buffer plans, with a restrict of three tags on the Free plan. You can too handle your tags on the go together with Buffer’s mobile apps.


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