Know who you/the consumer is speaking to:
Caveat: That is 1000% not as highly effective as conducting analysis straight together with your target market by way of a consumer discovery session, consumer focus group, or a “jobs to be executed” formal analysis session. Ideally, you affirm what you get from AI with human conversations together with your target market.
However if you happen to’re misplaced as to who you’re speaking to, this can be a higher place to begin than not fascinated with your target market. I’ve enhanced my fundamental immediate right here with suggestions from Andy Crestodina to make it a chained set of prompts:
Construct me a persona of a [job title] who works for a [company type] firm. Listing the roles, objectives, challenges, ache factors, and choice standards for choosing a [your company type] firm.
What retains that persona up at evening?
What phrases does that persona use to explain his/her [service] challenges and options?
Should you have been [describe your persona], what on-line assets would [persona] learn that will help you be simpler at your job?
Topical analysis — What subjects do you have to cowl? What are your topical gaps?
Listed below are the titles of our revealed weblog posts associated to X content material. What content material is lacking?
Based mostly on the episodes on this feed, [feed URL], what subjects associated to “” haven’t been lined? The target market is X, and the content material is concentrated on X or serving to X persona with x.
Know the primary subjects and subtopics that have to be lined in your copy
Create a desk with the semantically associated subtopics of X matter organized by the phases of the searcher’s studying concerning the matter. The output ought to have one column for the educational stage and one other with the key phrases utilized in a search.
I noticed this one shared by Aleyda Solis’s SMX Advanced presentation and have tailored it to my workflow.
Export a uncooked checklist of key phrases and their search volumes from Moz Professional’s Key phrase Analysis instrument. Add this checklist to ChatGPT and ask the AI instrument to cluster the key phrases into semantically related teams (whereas sustaining the related search volumes). Export this to a .csv file.
Create a hub and spoke model from a listing of those key phrases, consolidating these which might be too related and can be focused by the identical content material to keep away from duplicates.
Take their search intent into consideration to group them.
These might be used within the X part on our web site.
The hub and spoke mannequin needs to be in English and checklist every key phrase’s search intent.
The target market is [x], and this could appeal to and have interaction [name of the target audience here] for a [type of business/service].
Listing them in a desk together with their specified common search quantity in extra columns listed under.
Moreover, counsel titles and meta descriptions following search engine optimization greatest practices for creating content material to focus on them: [list keywords here].
Know your distinctive model worth and tips on how to floor it in content material
This must be executed with an AI chat with entry to the web (ChatGPT4 or Bing Chat) or ChatGPT with the BrowserOps plugin:
Based mostly on these opponents [list competitors names & URLs], how is [your brand + URL] completely different?