As a advertising and marketing copywriter, I can let you know writing is vital to any profitable advertising and marketing marketing campaign, from emails to social media posts to blogs.

Computer screen shows a hand with a pencil; AI Copywriting tools

Even essentially the most seasoned author can battle to maintain up with demand, so benefiting from the AI instruments out there to streamline your course of and increase your productiveness is essential.

However what instrument is finest for you and the content material you could create?

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I examined a number of AI copywriting platforms to search out which instruments write the perfect advertising and marketing copy. By the tip of this weblog submit, you will have a greater thought of what instruments you need to attempt that can assist you produce high quality content material quicker.

What is AI Copywriting?

Blog Introductions

HubSpot’s AI Content Writer



Social Media Copy



Email Copy



Choosing the AI Tool for You

What’s AI copywriting?

AI copywriting combines pure language processing with machine studying to generate copy for social media, blogs, web sites, touchdown pages, scripts, and extra.

Although AI generates the copy, the intention is for it to sound like a human wrote it. Moreover, AI-generated copy is crafted rapidly, serving to entrepreneurs meet deadlines and allot extra time towards different tasks.

Weblog Introductions

My three contenders for the perfect AI instrument for weblog writing are HubSpot’s AI content writer, ChatGPT, and Scalenut. To check every machine, I typed the next immediate into every system and evaluated the introductions within the outcomes:

“Generate a weblog submit itemizing 10 methods for influencer advertising and marketing.”

1. HubSpot’s AI content writer

Our free AI content material author can generate copy for blogs, web sites, social media posts, and extra. All customers must do is sort in a subject or immediate and let the AI content material author do the remainder.

Utilizing the instrument is straightforward. Simply log into the HubSpot CRM and click on the “Generate weblog submit” button close to the highest proper nook.

HubSpot's AI Content Writer; AI copywriting tools

Subsequent, sort within the immediate, select the right nation, and choose the weblog to host your submit. Then click on “Subsequent.”

HubSpot's AI Content Writer; AI copywriting tools

From there, the AI generates a number of headlines to select from. Even higher, it reveals how tough it to to rank for the headline and key phrase.

HubSpot's AI Content Writer; AI copywriting tools

Beneath is an excerpt of what the instrument generated after I chosen the headline I wished.

HubSpot's AI Content Writer; AI copywriting tools

Get started with HubSpot’s AI Content Assistant

What We Like: Total, the instrument is user-friendly, fast, and useful. My solely critique is that I might extra probably use the opening sentences as metadata and rework the primary three paragraphs after the subheading to craft an introduction.

2. ChatGPT

This is not my first time using ChatGPT to write blog content. Whereas it isn’t my go-to alternative, it’s a wonderful instrument for outlining a weblog submit or beginning a draft.

After I submitted the immediate, ChatGPT generated a headline much like the one I selected within the HubSpot instance, and it developed an intro paragraph nearer to how I might write it myself.

ChatGPTs draft reads "Title: 10 Effective Strategies for Influencer Marketing Success  In today's digital age, influencer marketing has emerged as a powerful tool for businesses to connect with their target audience and boost brand visibility. By partnering with influencers who have a dedicated following, brands can tap into an engaged and receptive audience. To make the most of influencer marketing, here are ten strategies to consider:"; AI copywriting tools

I might have favored ChatGPT to generate a number of headline options, however I would wish to enter a distinct immediate for that to occur.

Moreover, whereas the opening paragraph was simple and to the purpose, it lacked element or an thrilling hook.

Professional-Tip: When utilizing ChatGPT, be as particular as you possibly can in your immediate or be able to submit a number of prompts till you get the sort of content material you are searching for. 

3. Scalenut

Scalenut helps customers brainstorm, write, edit, and publish Search engine optimization-optimized content material. In contrast to different mills, I need to submit the key phrases for the AI’s Article Author earlier than getting into the immediate. 

Scalenut; AI Copywriting tools

As soon as the key phrases, immediate, and tone are specified, Scalenut generates a number of headlines to select from. I made a decision on the primary headline, “Ten Profitable Methods for Influencer Advertising and marketing.”

Scalenut generated the next define with optimized subheadings.

Scalenut; AI Copywriting tools

From there, I clicked “Generate Writing Factors” and was proven the factors Scalenut deliberate to incorporate in its draft. I might delete the factors I wished to exclude and write in new subjects.

Lastly, I clicked “Generate Content material,” Scalenut responded with the next weblog draft, which included a meta title, description, and permalink.

Scalenut's draft reads "10 Winning Strategies for Influencer Marketing: Are you looking for ways to take your brand's marketing game to the next level? Look no further than Influencer Marketing! In recent years, it has emerged as one of the most effective methods of online marketing. But what exactly is Influencer Marketing and why is it so effective? We'll explore all of this and more in this blog post. From identifying your target audience to choosing the right type of influencer, we'll cover every aspect of creating a successful influencer marketing strategy. Additionally, we'll share some tips on how to track success and build long-term relationships with influencers. So, whether you're just starting or already an expert in the field, read on to discover 10 winning strategies for Influencer Marketing that will help you increase your brand's visibility and drive sales!"; AI Copywriting tools

Scalenut’s strategy to AI copywriting is a really collaborative course of, which is great for a author like myself. I see AI as an assistive instrument fairly than one thing that may fully take over the duty of writing.

There are some tweaks I might make to the ultimate draft. For instance, “influencer advertising and marketing” must be lowercase since it isn’t a correct noun. Nevertheless, Scalenut supplied a robust basis for AI copy, and I see a instrument like this saving time for writers.

So, which of the above instruments writes the perfect advertising and marketing copy for weblog posts? It‘s a tie between HubSpot’s AI Content material Author and Scalenut. Each instruments embrace options that optimize your content material Search engine optimization, which is essential to crafting weblog posts to rank in SERPs and generate leads.

Social Media Copy

Let’s examine AI instruments from SocialBee and Anyword to see which is finest for creating social media copy.

1. SocialBee

SocialBee is each a social media scheduling instrument and an AI submit generator, so when you create your social media content material, you possibly can simply schedule your creation to your platform.

On this case, SocialBee is linked to one among my Instagram accounts.

SocialBee; AI copywriting tools

After selecting to make use of SocialBee’s social media copilot, I answered just a few questions concerning the title of my enterprise, who I used to be producing content material for, my position, audience, branding, and extra.

On this instance, I’m a social media supervisor for a bakery in Philadelphia that serves freshly baked items to locals wanting a comfortable, family-friendly environment.

From there, SocialBee suggests the platforms I ought to use in my marketing campaign, the sort of content material I ought to submit, and when.

SocialBee; AI Copywriting tools

Lastly, I click on “Generate Publish,” SocialBee supplies a number of social media copy drafts and the choice to submit them in keeping with its advised plan.

One submit reads:

“Keep in mind once we used to make these scrumptious apple turnovers? They have been all the time a crowd favourite! #ThrowbackThursday #PhillyBakeryHistory.”

Within the notes tab, SocialBee factors out the kinds of pictures I ought to use to enhance the copy.

SocialBee; AI Copywriting tools

What We Like: Planning, drafting, and scheduling a social media marketing campaign can take hours, typically days, however with SocialBee, I received all the things performed in simply 10 minutes. I additionally love that it supplies a wide range of copy for various social posts.

2. Anyword

Anyword is a free AI copy generator that’s fairly easy. All I wanted to do was choose the social media platform I wished to submit to after which clarify the submit in just some phrases.

For this check, I‘m sticking to the Philly Bakery instance and asking Anyword to generate copy for an Instagram submit engaging prospects to go to my fictitious Philadelphia-based bakery. Right here’s the end result.

Copy reads "Indulge in the sweetest treats in town at Philly Bakery! Come and get 'em while they're hot"; AI Copywriting tools

As you possibly can see, Anyword is quite a bit much less complete than SocialBee and does not present as many options.

Nevertheless, it supplies engagement predictions, a scale for tone of voice, and a graph predicting the demographic the caption would attraction to essentially the most.

Finest For: I can see myself utilizing a instrument like Anyword after I’m at a loss for what to submit, and I would like a fast copy as quickly as potential.

With that in thoughts, I’ll crown SocialBee as the perfect AI instrument for producing advertising and marketing copy for social media. SocialBee streamlines the complete marketing campaign ideation course of, from planning to drafting to scheduling, in simply minutes.

Electronic mail Copy

We‘re evaluating Copy.AI and Hypotenuse.AI to see which generates the perfect e mail advertising and marketing copy. My immediate is: “Generate a advertising and marketing e mail to prospects enthusiastic about my enterprise’ Fall clothes sale.”

1. Copy.AI

Copy.AI works equally to ChatGPT, which is smart, contemplating it‘s constructed on high of OpenAI’s GPT-3’s massive language mannequin. Whereas ChatGPT is a normal service that solutions varied queries, Copy.AI is designed to streamline the copywriting course of.

So, how does it fare with emails? Let‘s have a look at an excerpt of Copy.AI’s response to my immediate.

Copy.AI's draft reads, "Dear [Customer's Name],  As the crisp autumn air descends upon us, it's time to bid farewell to the lightweight apparel of summer and embrace the cozy and stylish outfits that Fall has to offer. And we have exciting news for you – our Fall clothing sale is here, promising unbeatable savings on the latest trends!  At [Your Business Name], we understand that fashion is not just about what you wear, but also how it makes you feel. That's why we have curated a collection that combines comfort, sophistication, and affordability – ensuring that you look and feel your best while staying on budget.  Here are just a few reasons why you simply cannot miss this Fall clothing sale:" AI Copywriting tools

What We Like: The e-mail topic is catchy and intelligent whereas creating a way of urgency. The opening sentence captures the essence of Fall apparel with phrases like “crisp autumn air” and “cozy.”

Nevertheless, the complete e mail is about 430 phrases; it is best apply for advertising and marketing emails to be between 50 and 125.

2. Hypotenuse AI

Hypotenuse.AI supplies varied templates for various kinds of content material, together with emails. The copywriting instrument additionally permits customers to explain the aim of the e-mail, key phrases to optimize for, tone, and extra.

That is what Hypotenuse.AI got here up with.

Draft reads "Subject: Get ready for autumn in style Fall is here and the weather is starting to cool off. What better way to prepare for the season than to take advantage of our Fall clothing sale? Now is the time to grab those sweaters, jackets and other stylish pieces you've been coveting.   At our company, we strive to bring you the latest looks to keep you looking your best all year round. And we've made sure that our Fall sale offers deals you won't be able to pass up.   If you're ready to make the most out of the season, browse our selection of autumn-inspired clothes. Shop now before this sale ends and you miss out on these amazing deals!" ; AI Copywriting tools

What We Like: I am a lot happier with the size of the e-mail, which is lower than 120 phrases. I additionally love the call-to-action on the finish for being quick and to the purpose and inspiring readers to behave now.

In spite of everything, slightly FOMO by no means damage anybody.

The e-mail does not have as many fluff phrases because the draft from Copy.AI, however general the draft supplies an important base to construct upon and tweak to my liking.

Between Copy.AI and Hypotenuse.AI, I might select the latter to craft my advertising and marketing emails. Hypotenuse.AI supplies extra e mail customization choices and alternatives to optimize for Search engine optimization and goal audiences.

Selecting the AI Device for You

Many AI instruments can be found to assist entrepreneurs craft compelling, fascinating content material rapidly and effectively, you simply must know the sort of help you want and be prepared to check completely different instruments.

What different AI instruments do you assume entrepreneurs ought to check out? Which of the instruments above are you most keen on utilizing?

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