On the lookout for an inventory of the most well-liked web sites within the US and Worldwide in 2023?

We’ve pulled the highest 100 most visited websites by natural site visitors from our database.

Prime 100 most visited web sites within the world

# Area Visitors
1 youtube.com 4,515,808,817
2 en.wikipedia.org 2,359,325,262
3 fb.com 2,110,595,075
4 instagram.com 1,326,644,431
5 twitter.com 1,213,212,289
6 amazon.com 662,890,969
7 whatsapp.com 615,662,036
8 pinterest.com 573,121,447
9 imdb.com 525,793,427
10 play.google.com 523,696,603
11 microsoft.com 485,198,697
12 es.wikipedia.org 435,536,200
13 apple.com 428,326,956
14 linkedin.com 314,498,080
15 globo.com 300,092,440
16 de.wikipedia.org 298,569,828
17 fandom.com 280,657,003
18 nytimes.com 279,044,884
19 tiktok.com 272,134,464
20 fr.wikipedia.org 243,991,531
21 reddit.com 239,800,036
22 ja.wikipedia.org 234,400,651
23 yahoo.co.jp 226,610,337
24 uol.com.br 217,141,982
25 translate.google.com 199,253,836
26 spboss.weblog 197,392,078
27 satta-king-fixed-no.in 192,075,384
28 mayoclinic.org 186,565,703
29 it.wikipedia.org 186,370,177
30 certainly.com 180,928,506
31 nih.gov 180,668,674
32 amazon.in 176,311,645
33 netflix.com 175,580,063
34 rakuten.co.jp 163,245,420
35 yelp.com 162,717,301
36 bbc.co.uk 158,810,471
37 quora.com 157,010,764
38 xosodaiphat.com 156,183,677
39 reserving.com 155,512,800
40 detik.com 153,159,553
41 etsy.com 153,155,439
42 ru.wikipedia.org 152,388,218
43 flipkart.com 144,675,265
44 espn.com 144,137,864
45 walmart.com 142,648,157
46 tripadvisor.com 141,554,100
47 indiatimes.com 137,169,171
48 dpboss.companies 136,763,322
49 cricbuzz.com 133,288,911
50 amazon.de 132,751,742
51 mail.yahoo.com 130,611,857
52 webmd.com 129,623,429
53 xoso.com.vn 126,825,589
54 ikea.com 125,986,368
55 pt.wikipedia.org 125,477,783
56 sarkariresult.com 125,397,558
57 healthline.com 124,908,891
58 amazon.co.jp 121,825,736
59 canva.com 118,158,575
60 amazon.co.uk 117,347,970
61 britannica.com 116,701,592
62 hurriyet.com.tr 111,628,134
63 doeda.com 111,060,487
64 ebay.com 110,973,776
65 speedtest.internet 108,033,988
66 adobe.com 107,145,136
67 ilovepdf.com 106,890,332
68 byjus.com 106,281,669
69 bbc.com 101,775,251
70 id.wikipedia.org 99,792,130
71 pl.wikipedia.org 99,407,208
72 zh.wikipedia.org 99,301,897
73 clevelandclinic.org 98,499,866
74 merriam-webster.com 96,408,178
75 homedepot.com 94,968,526
76 allegro.pl 94,896,177
77 samsung.com 93,995,535
78 ar.wikipedia.org 92,673,380
79 espncricinfo.com 92,211,263
80 kompas.com 92,079,631
81 snaptik.app 90,742,324
82 cambridge.org 89,904,647
83 investing.com 89,103,502
84 nike.com 87,575,550
85 medlineplus.gov 86,991,779
86 yandex.com 86,276,659
87 tokopedia.com 86,085,413
88 roblox.com 82,443,045
89 dwell.com 81,488,368
90 goal.com 80,191,535
91 help.google.com 80,160,252
92 spotify.com 79,673,484
93 wiktionary.org 77,911,037
94 mercadolivre.com.br 77,711,700
95 trendyol.com 77,672,816
96 sofascore.com 77,588,505
97 tr.wikipedia.org 77,192,313
98 cnn.com 76,865,646
99 medicalnewstoday.com 76,843,831
100 as.com 76,010,834

YouTube is essentially the most visited web site, with an estimated ~4.5 billion month-to-month natural visits.

Most different websites on the record are recognizable manufacturers to us English audio system, however a couple of aren’t.

For instance, the thirty eighth most visited web site on this planet by search site visitors is the Globo.com, a Brazilian sports activities information web site. It will get an estimated 97% of its site visitors from Brazil. 

Estimated traffic by country

Prime 100 most visited web sites within the US

# Area Visitors
1 en.wikipedia.org 1,098,756,646
2 youtube.com 971,114,459
3 amazon.com 549,752,708
4 fb.com 385,181,952
5 twitter.com 312,791,701
6 instagram.com 272,010,406
7 imdb.com 231,477,189
8 nytimes.com 192,040,417
9 reddit.com 184,053,355
10 yelp.com 150,016,152
11 pinterest.com 145,845,691
12 walmart.com 136,457,447
13 fandom.com 134,945,858
14 apple.com 110,797,607
15 tripadvisor.com 109,706,766
16 espn.com 109,650,103
17 ebay.com 93,278,757
18 nih.gov 89,488,389
19 homedepot.com 89,377,295
20 linkedin.com 79,928,627
21 goal.com 76,729,824
22 mayoclinic.org 75,962,917
23 microsoft.com 75,493,134
24 etsy.com 74,192,013
25 webmd.com 73,130,533
26 quora.com 72,365,191
27 healthline.com 60,952,311
28 tiktok.com 60,709,706
29 certainly.com 59,715,788
30 craigslist.org 58,957,405
31 mail.yahoo.com 58,004,162
32 play.google.com 53,403,399
33 clevelandclinic.org 52,398,448
34 cnn.com 50,486,592
35 yahoo.com 47,041,282
36 zillow.com 44,589,832
37 forbes.com 43,704,433
38 cdc.gov 42,392,884
39 britannica.com 42,328,090
40 netflix.com 40,906,268
41 merriam-webster.com 39,103,101
42 climate.com 39,074,242
43 mlb.com 37,091,178
44 allrecipes.com 36,783,793
45 usatoday.com 36,628,628
46 bestbuy.com 36,567,687
47 usps.com 36,489,506
48 foxnews.com 35,976,605
49 medicalnewstoday.com 35,848,480
50 usnews.com 34,456,784
51 expedia.com 34,315,164
52 rottentomatoes.com 33,971,343
53 mapquest.com 31,751,624
54 macys.com 31,129,391
55 irs.gov 30,138,348
56 finance.yahoo.com 29,756,617
57 nfl.com 29,253,842
58 aol.com 29,010,670
59 lowes.com 27,605,799
60 folks.com 27,431,919
61 genius.com 27,392,913
62 nordstrom.com 27,256,490
63 ca.gov 27,178,732
64 realtor.com 27,093,172
65 investopedia.com 26,264,333
66 cbssports.com 26,048,212
67 nike.com 25,304,238
68 spotify.com 25,103,775
69 att.com 24,645,171
70 chase.com 24,233,337
71 cvs.com 24,178,459
72 motels.com 24,099,394
73 go.com 23,541,109
74 si.com 23,112,360
75 nerdwallet.com 22,781,844
76 kohls.com 22,326,746
77 nypost.com 22,302,074
78 wikihow.com 22,259,502
79 xfinity.com 22,224,778
80 adobe.com 22,023,113
81 costco.com 22,015,563
82 residences.com 21,486,052
83 cnbc.com 21,415,662
84 dictionary.com 21,373,367
85 bankofamerica.com 21,206,180
86 caranddriver.com 21,057,867
87 wellsfargo.com 20,904,164
88 t-mobile.com 20,565,414
89 kayak.com 20,554,984
90 walgreens.com 20,480,289
91 quizlet.com 20,411,305
92 nba.com 20,245,439
93 reserving.com 20,168,608
94 fedex.com 20,090,990
95 verizon.com 20,062,569
96 kbb.com 20,054,034
97 capitalone.com 19,500,642
98 google.com 19,395,913
99 steampowered.com 19,298,583
100 medlineplus.gov 19,153,345

Unsurprisingly, this record is dominated by large web sites that many people know and love.

Wikipedia tops the record with virtually 1.1 billion estimated month-to-month visits from natural search. Contemplating that the US population is ~335 million, which means every individual within the US clicks on a YouTube consequence 3.28 occasions per 30 days, on common.

It’s the same story for YouTube. Every individual within the US clicks a consequence 2.9 occasions per 30 days on common.

Amazon is subsequent on the record, with virtually 550 million estimated natural month-to-month visits.

Curiously, round 12% of these visits (63.3 million) come from one search question, “Amazon.”

Amazon traffic from the keyword "amazon"

Under are a pair extra fascinating observations from the highest 100.

Google

Google.com is in 98th place with an estimated 19.4 million month-to-month natural visits from the US. Consider it or not, roughly 3.2 million of those (16.5%) come from folks Googling “Google.”

Google traffic from the keyword "google"

Craigslist

Craigslist will get extra search site visitors than Finest Purchase, Lowes, Kohls, and lots of different large names.

Most of this site visitors comes from branded searches like “craigslist” and “craigslist [insert city name].” 

Craigslist top keywords

Curiously, Craigslist is primarily widespread within the US, the place it will get 94.4% of its site visitors.

Craigslist top countries by traffic

See what number of natural visits any web site will get

In case you’re curious how a lot natural site visitors a specific web site will get every month, paste the area into Ahrefs’ Site Explorer. You’ll see its estimated month-to-month natural site visitors, the variety of key phrases it ranks for in natural search, and different key SEO metrics.

SEO metrics in Ahrefs

You’ll additionally see a graph of its efficiency over time:

Search performance for ahrefs.com over time

You’ll be able to even evaluate it to different web sites:

Search performance for ahrefs.com vs moz.com

If you wish to see all of the key phrases a web site ranks for, hit the Natural key phrases report on the left-hand menu.

Organic keyword rankings for Ahrefs. Data via Ahrefs' Site Explorer

You can too test the Prime pages report back to see which pages get essentially the most search site visitors.

Top pages by estimated organic traffic for Ahrefs. Data via Ahrefs' Site Explorer

Closing ideas

Do not forget that these are essentially the most visited web sites by natural search site visitors. The figures don’t bear in mind direct, referral, or every other site visitors sources.

We additionally eliminated any NSFW web sites from the record for apparent causes.

In case you’re curious concerning the full, unedited record, you may see it in Keywords Explorer.



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