Trying to enhance your web site’s search engine marketing however don’t know the place to begin?

Use our free search engine marketing audit template to seek out search engine marketing points that want fixing.

Obtain the search engine marketing audit template

Why it is best to use our template

Our search engine marketing audit template focuses on discovering search engine marketing points that transfer the needle—not every part that may go flawed with a web site. It is because sweating the small stuff not often does a lot to your rankings. It’s higher to spend 80% of your time fixing the 20% of issues that matter.

It’s additionally:

  • Straightforward to observe (every step has clear directions).
  • Straightforward to outsource (simply ship it to an worker, freelancer, or VA).
  • Interactive (test every merchandise off the guidelines as you go).

Doing an search engine marketing audit for a shopper?

My buddy Patrick (who’s achieved far more search engine marketing audits for shoppers than me!) has some nice recommendation: 

If shoppers are coming to you asking for an audit, they have already got a ache level. Discuss to them. Resolve that one factor and so they’ll be proud of the audit.

Patrick Stox

Our template has 13 objects targeted on points in three classes:

  • Technical points like indexing and crawling. 
  • Content material points like outdated content material and content material gaps.
  • Hyperlink points like lifeless pages with backlinks.


Do not forget that we’re not targeted on discovering each challenge underneath the solar right here. We’re targeted on discovering and fixing the stuff that issues. That’s why our template solely has 13 steps, not an amazing 100-200 like many others.

Observe these three easy steps.

1. Crawl your web site

Arrange a free Ahrefs Webmaster Tools (AWT) account and crawl your web site with Site Audit. (Be sure that to tick the “Backlinks” choice underneath “Crawl settings” as that is necessary for one of many checks within the template).

Turning on backlinks as a URL source in Ahrefs' Site Audit

2. Obtain and observe the template

Examine off objects as you full them.

Checking items off the SEO audit checklist.

3. Get assist with additional studying hyperlinks

You’ll discover these within the template. Use them if you happen to’re having bother following a step or fixing an challenge. 

Regulate your natural visitors in Google Search Console or Ahrefs’ Site Explorer. Hopefully, fixing the problems in our search engine marketing audit template will result in some enchancment.

I additionally suggest scheduling common crawls in Ahrefs’ Site Audit. This can warn you to necessary search engine marketing points as they occur so you may repair them earlier than they trigger issues. 

How to run scheduled crawls in Site Audit

Obtained questions? Ping me on X (Twitter).


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