Welcome again to our month-to-month sequence, the place group Litmus shares their favourite emails picks for the month.

This October, our inboxes had been full of considerate suggestions emails, animated GIFs, and, after all, spooky emails. 🎃

Learn on, or bounce forward!

Reese’s Ebook Membership

Topic line: Spooky Season 🐈‍⬛🎃
Preview textual content: Comfortable Friday the thirteenth! 📖 Reese’s Ebook Membership Version #134

Angie Weyman (Product Advertising and marketing Supervisor, Litmus) says: Love when spooky season and books come collectively! This e mail from Reese’s Book Club was extremely participating with nice imagery (not simply of books), costume concepts, phrase video games, and sure, spooky e-book suggestions—which I’m wanting into each one…


Topic line: Your ideas imply all the things

Nicole Swift (Buyer Assist Senior Supervisor, Litmus) says: I’m certain all of us get emails on a regular basis asking for opinions and ideas. This one from Violette_FR stood out although for a couple of causes. It was written as a word from the founder, which humanizes the request versus the generic “inform us what you suppose!”

I additionally love how the founder reiterated her mission and pulls you in as a part of that neighborhood she’s constructing. It makes you are feeling part of one thing by leaving suggestions. The voice of the shopper is so vital and the genuine really feel of this request actually compels prospects to share.


Topic line: What for those who had 115 further hours per thirty days?

Hannah Tiner (Advertising and marketing UX Designer, Litmus) says: The design of this e mail from Atlassian is enjoyable and visible whereas additionally using a lot of live text, which makes it simple to seek for within the inbox and accessible to display readers. I just like the refined use of images and hand-drawn accents. The underside call-to-action (CTA) offers a pleasant strategy to keep concerned if the subscriber can’t get to the primary occasion by providing native choices.


Topic line: See how one can get shifting within the WarioWare™: Transfer It! trailer.
Preview textual content: Dance, wiggle, and extra in over 200 hilarious microgames!

Carin Slater (Electronic mail and Content material Progress Advertising and marketing Supervisor, Litmus) says: Truthfully, I solely opened this e mail as a result of I used to be searching for an instance of e mail for one thing else, noticed Nintendo, and thought “That’ll be e mail, most likely.” I used to be not disillusioned. That opening animated GIF is superb and cute, and the adorable-ness is carried all through the e-mail. The CTAs are clear and match the design, and whereas they’re photographs, they’ve related ALT text

I did check out the email code and was type of upset to see that they double coded the e-mail—there’s a full desktop and a full cell model, as a substitute of solely coding the weather that wanted to be swapped out. I re-coded with picture swaps it and lower the file size down by 31%. The e-mail wasn’t even near the 102kB Gmail clipping restrict, however there’s no cause not to make your e mail file sizes smaller—and as Alice Li detailed at her keynote at Litmus Live, a lot of causes to make them smaller.

What’s Carin speaking about? 🤔 With regards to coding emails, you must goal to maintain file dimension down, all the time embrace ALT textual content, and construct emails with effectivity (and scalability) in thoughts. Learn more in Foundations of Email Development →

Who Provides A Crap

Topic line: RE: Re: An e mail wherein we disgrace our mother and father
Preview textual content: Dance, wiggle, and extra in over 200 hilarious microgames!

Carin says: CUTE PENGUIN!!!!! However significantly, I responded to a advertising e mail from Who Gives A Crap with a joke. Factors to them for not having a no-reply email.

I wasn’t anticipating something again, however then poof—cute penguin in my inbox. I freaking love using the lovable animated GIF on this automated email. And the friendliness is on model and feels extra personable than every other e mail I’ve gotten from writing in to different buyer helps (which I’ve been doing lots today for some cause).

Solely recommendation I’d give them is that they point out the webpage having a ton of knowledge however don’t hyperlink to it. It’d be good to have a hyperlink proper there so I may comply with up if I did have questions.

Keep tuned for subsequent month!

That’s a wrap on our month-to-month round-up of favourite emails! We hope you loved perusing our assortment from October 2023. We’ll be again subsequent month with our picks!


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