On the earth of e-mail, the email service provider (ESP) is a key part of any marketer’s technique. They provide a collection of providers that features sending, receiving, and storing emails, in addition to instruments for analytics and automation. ESPs are instrumental in making certain that emails are delivered to the suitable inbox and never marked as spam.

Mainly, love ‘em or hate ‘em, we’d like our ESPs. And all of us wish to ensure we’re utilizing one of the best instruments for the job at hand. (Or at keyboard, at mouse, at display screen reader…you get the concept.) That’s why, in our newest State of Email report, we requested our viewers for his or her suggestions on the most well-liked ESPs within the business. And also you all delivered! 

On this weblog, we’ll discover a fast a snapshot of the ESP panorama, trying on the key gamers and some tendencies within the ever-evolving e-mail ecosystem.

Which ESP is the most well-liked amongst e-mail entrepreneurs? 

Drumroll, please! These ESPs are one of the best of one of the best, and all ranked extremely within the opinions of you all, our expensive viewers. These are the pioneers in e-mail advertising and marketing, and a number of the most recognizable names within the business. (And for good purpose.) 

So as of recognition amongst our respondents, the highest 15 ESPs are:

  1. Salesforce Advertising Cloud: 27.02%
  2. Mailchimp: 19.24%
  3. HubSpot: 12.63%
  4. Fixed Contact: 9.25%
  5. Marketo: 8.81%
  6. Sendgrid: 8.66%
  7. Advertising Cloud Account Engagement: 8.22%
  8. Eloqua: 6.9%
  9. Klaviyo: 6.9%
  10. Marketing campaign Monitor: 5.73%
  11. Adobe Marketing campaign: 5.58%
  12. Braze: 5.43%
  13. ActiveCampaign: 5.29%
  14. DotDigital: 5.14%
  15. Mailgun: 4.99%

Questioning the place your favourite ESP ranked as much as these? Check out the full list of ESPs here

How did we arrive at this checklist of the most well-liked ESPs? 

The checklist of ESPs above relies on the information we acquired from the surveys we run usually all year long. It doesn’t essentially replicate consumer worth market share, or the comparative dimension of those ESPs as firms. Moreover, these listings don’t think about previous adjustments in market share, the power of future choices, your distinctive enterprise and group necessities, or a myriad of different components that could be important to evaluating or choosing an ESP. 

And the highest 5 hottest ESPs are…

top-five-esps-salesforce-mailchimp-hubspot-constant-contact-marketo

This checklist is solely reflective of the responses we acquired in our 2023 survey. When you don’t see your favourite ESP listed right here—or if it’s additional down the checklist than you’d choose—you should definitely share your opinion in our newest survey on the State of Email Trends! We’d love to listen to from you.  

Understanding the ESP panorama

The ESP panorama is constantly evolving to fulfill the altering wants of companies and people. And as 750+ of you all shared with us, there are various distinguished gamers within the area, each with its personal distinctive strengths. 

“When you’re enthusiastic about migrating to a new ESP, search for an ESP that gained’t simply help your present wants, but in addition your wants within the subsequent 5 years. It’s best to think about group development and alter, the way you’ll be utilizing e-mail, and even checklist development.” – Jaina Mistry, Director of E-mail and Content material at Litmus

Choosing the right ESP relies on your particular necessities, whether or not you’re a small enterprise searching for a easy answer or an enterprise with advanced automation wants. Control rising tendencies in e-mail advertising and marketing, and guarantee your chosen ESP aligns along with your targets for highly effective and efficient e-mail communication.

Initially revealed on July 23, 2018, by Chad S. White. Final up to date on October 24, 2023. 

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