ChatGPT generally is a highly effective advertising and enterprise assistant.

However when you’ve most likely heard of it, you could be not sure of the way to use it successfully.

Which is why we created this information. On this article, you’ll study the next:

  • What ChatGPT is and the way it works
  • How one can entry ChatGPT
  • Seven methods companies can use ChatGPT to avoid wasting time and improve productiveness
  • The benefits and limitations of ChatGPT

Let’s dive in.

What Is ChatGPT?

ChatGPT is a synthetic intelligence (AI) chatbot created by OpenAI. It was designed to grasp and produce responsive textual content conversationally.

In enterprise, ChatGPT is often used for:

  • Producing textual content material and content material concepts
  • Proofreading present articles
  • Coding and modifying code
  • Creating artwork and writing prompts

In different phrases, you possibly can ask ChatGPT questions or give it instructions, and it will reply in a conversational tone.

For instance, this is how ChatGPT responded to the immediate, “Why isn’t Pluto a planet anymore?”

ChatGPT's response to "Why isn’t Pluto a planet anymore?" prompt

However how does the expertise behind ChatGPT work?

GPT stands for generative pre-trained transformer. It is a language mannequin that may perceive and generate human-like textual content.

This language mannequin, often known as a big language mannequin (LLM), makes use of knowledge it’s educated on to generate textual content. If you enter a query or a immediate, it returns textual content it predicts to be the most effective response primarily based on what it “is aware of.”

ChatGPT runs on GPT-3.5, a GPT mannequin created by OpenAI. OpenAI has additionally created an much more highly effective—however paid—mannequin referred to as GPT-4.

So, what precisely can this AI system do for you?

Let’s take a look at a number of the capabilities and limitations of ChatGPT.

How Do You Entry ChatGPT?

To entry ChatGPT, you’ll want to create an account by OpenAI’s signup page.

Go to the touchdown web page, click on “Enroll,” and observe the prompts to create your account.

OpenAI’s signup page

After organising your account, you’ll land on OpenAI’s apps web page:

OpenAI’s apps page with "ChatGPT" selected

Click on on the primary possibility, ChatGPT, to start out interacting with the AI chatbot.

Right here’s what the interface appears like:

ChatGPT interface

You’re now prepared to find a number of the coolest makes use of of ChatGPT.

However right here’s the catch.

ChatGPT’s free model runs on GPT-3.5, which solely has data until 2021. Along with that, free customers lose entry to the positioning when there may be “exceptionally excessive demand.”

An example of “exceptionally high demand” message for free users

When that occurs, you’ll have to attend for a slowdown in demand to start out or proceed a dialog.

Professional tip: Bypass the wait and get extra correct generated textual content with different AI-powered instruments. Like ContentShake AI.

Merely enter your matter or goal key phrase into the area supplied and click on “Begin totally free.”

"how to grow seasonal plants" entered into ContentShake AI search bar

Then inform the instrument slightly extra about your corporation.

"Let's write from here" screen in ContentShake AI

The instrument will generate content material concepts about your matter. Select one of many concepts or choose “My very own concept” to enter your individual matter.

ContentShake AI's "Ideas" page

Click on on the “Begin writing” button beside your chosen matter to generate a primary draft of your Search engine marketing-optimized textual content. Take be aware that the AI can take a couple of minutes to generate textual content.

“Start writing” button highlighted next to the "fall leaves" idea

Right here’s what that draft will appear like:

An example of a draft on fall leaves generated by ContentShake AI

You’ll additionally get the next content material parts:

  • Titles. AI-generated title choices so that you can select from and a listing of your opponents’ titles so that you can examine with
  • Introductions. AI-generated introduction choices so that you can select from and a listing of your opponents’ introductions to check with
  • Construction. An AI-generated construction primarily based on the top-ranking items
  • Pictures. Steered photographs from Unsplash and a listing of photographs your opponents use
  • Details and knowledge. To assist along with your analysis
ContentShake AI editor bar highlighted on the right side of the draft

Check out ContentShake AI totally free to raise and velocity up your Search engine marketing content material creation course of.

7 ChatGPT Makes use of for Enterprise House owners and Entrepreneurs

ChatGPT has many makes use of. For instance, companies can use ChatGPT to construct trade information, summarize big quantities of knowledge, and get inventive with content creation.

Listed below are seven of the most effective enterprise use circumstances for ChatGPT:

1. Generate Concepts 

Should you create content material, AI might help you brainstorm ideas for subjects, drafts, and descriptions.

Check out the next prompts to get some concepts primarily based on your corporation objectives:

  • I am writing an article about [topic] with the objective of [goal]. Are you able to give me [#] content material concepts for articles that may obtain these objectives?
  • I would like 10 social media posts about [topic] that may [goal]. Are you able to get me began with [#] concepts?
  • I need to begin a [business type]. Are you able to give me concepts of [# content type ideas] I can get began with to develop my enterprise on [platform]?

For instance, right here’s what ChatGPT responded to the immediate, “I am writing an article in regards to the high 5 lodges in Bali with the objective of getting lodge bookings by my affiliate hyperlink. Are you able to give me 10 content material concepts for articles that may obtain these objectives?”

ChatGPT's response to “I'm writing an article about the top five hotels in Bali with the goal of getting hotel bookings through my affiliate link. Can you give me 10 content ideas for articles that will achieve those goals?” prompt

After ChatGPT generates the concepts, run them by the Topic Research instrument to confirm that the concept is up-to-date. And get Search engine marketing suggestions.

First, enter your matter into the instrument, choose your location. And click on “Get content material concepts.” We used “Bali luxurious escapes” as our matter.

"bali luxury escapes” entered into Topic Research search bar

Then, toggle on the “Trending subtopics first” swap to see more and more standard subjects first. The playing cards with the hearth image of their high proper corners are trending subjects.

Topic Research "Content Ideas" report with “Trending subtopics first” switch highlighted

If you discover a matter that you simply like, click on on its card to unfurl concepts and key phrase data.

"Headlines" and "Questions" sections for the "beach resort" topic

And now you’ve much more content material concepts. Which might be assured to be up-to-date.

ChatGPT may also provide help to brainstorm round ideas that aren’t text-based. For instance, you can sort “Give me adorning ideas for making an workplace extra relaxed.”

Listed below are a number of the ideas it got here up with for that immediate:

ChatGPT's response to “Give me decorating tips for making an office more relaxed” prompt

Should you added a follow-up immediate with the trade you’re in and the situation of your workplace, it will generate ideas particular to that information.

There are not any limits to topics relating to what to ask ChatGPT about. You’ll be able to even ask the instrument, “What can I do with ChatGPT?” for extra ideas.

Professional tip: Generate Search engine marketing content material in your ChatGPT concepts with ContentShake AI. Merely plug your concept into the instrument, and it’ll do the give you the results you want.

ContentShake AI's draft on "fall leaves" topic

2. Compose Advertising and marketing Emails and Social Media Posts

ChatGPT might help you write all types of promoting copy and content material. From cold emails that convert potential prospects to extra participating social media posts and messages.

Right here’s a snippet of ChatGPT’s script suggestion for a promotional Fb video:

ChatGPT's response to “Write a script for a 30-second promotional Facebook video that advertises our new organic surface spray" prompt

On high of placeholders, ChatGPT can add calls to motion and even optimize messages for particular intent.

Right here’s a small part of the software program’s response to the immediate “Create a chilly electronic mail template asking for signups to our electronic mail e-newsletter and optimize it for conversions”:

ChatGPT's response to “Create a cold email template asking for signups to our email newsletter and optimize it for conversions” prompt

Whereas the template could be very generic (because the immediate lacked element in regards to the firm and sort of e-newsletter), it offers a base that you may begin customizing.

By together with detailed data in your immediate (what you’re making an attempt to promote and the way it works), you will get much more particular solutions to chop down your modifying time.

Listed below are some extra concepts for ChatGPT prompts that can assist you write advertising copy:

  • “Create a thank-you electronic mail template to ship to prospects after making their first buy”
  • “Give me 10 concepts for TikTok movies to advertise [insert product or offer]”
  • “Write a multiple-choice quiz about [insert topic] that I can share on Twitter”

Go one step additional and use AI to generate your entire social submit—together with the picture or video—with the AI Social Content Generator.

And the most effective information is that you may strive it totally free!

Open the app. And inform the app particularly what you need your submit to be about. For instance, we entered “3 tips about the way to develop seasonal vegetation.”

Then, select your enter and output language. We selected English.

Selecting a topic idea and language in AI Social Content Generator

Subsequent, add your model brand and choose your model colours and font. Then, hit “Generate Posts.”

"Customize your posts in your brand language." screen in AI Social Content Generator

The instrument will generate a number of posts for you primarily based in your concepts. Together with a picture or video and a caption.

AI Social Content Generator's results for “3 tips on how to grow seasonal plants”

Click on on the generated submit that you simply like greatest to open the editor and customise every submit to suit your model higher.

AI Social Content Generator editor

3. Rephrase Textual content to Get Over Author’s Block

Inform ChatGPT to rewrite or rephrase content material to recover from author’s block. Extra particularly, you possibly can ask ChatGPT to:

  • Rewrite sentences. ChatGPT can rephrase a sentence to vary phrases round whereas nonetheless retaining the unique which means. This may be helpful for avoiding duplicate content material.
  • Simplify complicated copy. ChatGPT can rephrase a posh sentence to make use of easier language whereas retaining the unique which means.
  • Develop or summarize textual content. If you’ll want to broaden on a quick concept or condense an extended passage, ChatGPT might help you generate further content material round a quick concept. Or condense an extended passage by summarizing it.
  • Change your fashion or tone. Specify the fashion or tone you need (e.g., formal, informal, tutorial, persuasive), and ChatGPT can rephrase the textual content accordingly.

For instance, you possibly can inform ChatGPT to rewrite an introduction for you. Primarily based in your tone and textual content size.

That is how ChatGPT responded to the immediate, “Please rephrase this intro to make it extra playful whereas nonetheless retaining the textual content inside 250 phrases.”

ChatGPT's response to “Please rephrase this intro to make it more playful while still keeping the text within 250 words” prompt

Listed below are different prompts that you should use with ChatGPT:

  • “Replace the copy under to make it resonate higher with a youthful viewers: [content]”
  • “Make this Instagram caption extra lighthearted and humorous: [Instagram copy]”

For extra AI-powered assist along with your writing, take into account Semrush’s Paraphrasing Tool.

Enter your paragraph (as much as 200 phrases) within the area supplied. And click on “Paraphrase.” The rephraser instrument will verify your content material for readability, tone of voice, and size.

An example of a paragraph about ChatGPT entered into Semrush’s Paraphrasing Tool

The instrument will then offer you three concepts. With totally different tones of voice—impartial, informal, and formal.

Paraphrasing Tool's results for an entered text provides three ideas to paraphrase it

Select the concept you’re pleased with. And hit “Copy.” Paste the rephrased textual content into your content material, and also you’re good to go.

4. Edit and Proofread Your Content material

ChatGPT is a superb assistant editor. As a result of you possibly can ask the instrument to look over your content material for any grammatical errors.

For instance, right here’s what ChatGPT got here up with for the immediate, “Please edit this about me blurb to guarantee that there are not any punctuation and grammatical errors. Additionally take away any makes use of of the passive voice.”

ChatGPT's response to “Please edit this about me blurb to make sure that there are no punctuation and grammatical errors. Also remove any uses of the passive voice” prompt

Other than ChatGPT, we additionally suggest operating your content material by specialised proofreading and modifying apps. Like Grammarly and Hemmingway Editor.

Professional tip: Plug your content material into the SEO Writing Assistant to edit full articles for readability, tone of voice, and originality. And get ideas for Search engine marketing to extend your likelihood of rating increased.

SEO Writing Assistant editor page

5. Write Code and Resolve Math Issues

ChatGPT isn’t simply useful with phrases. It’s additionally nice with numbers. It could actually reply complicated math issues, write and edit code, and break down the work to point out you the way it received there.

For instance, you can use it to calculate your organization’s present conversion price:

A prompt asking ChatGPT to calculate company’s conversion rate

If ChatGPT doesn’t offer you an in depth breakdown, you possibly can generate one by asking for it in a follow-up immediate.

You may also use ChatGPT to create, overview, and debug code to avoid wasting programmers time.

Should you’re making an attempt to construct or customise your individual easy web site, this may additionally save a substantial amount of cash:

ChatGPT's response to “Write me a line of code to maximize the width of YouTube videos on my website” prompt

Whereas ChatGPT won’t ever exchange the work of a inventive coder, it could actually assist with fundamental, repetitive duties.

Listed below are a number of the issues you can ask to strive it out:

  • “Train me the fundamentals of coding in Python”
  • “Resolve this [math problem] for me and break it down step-by-step”
  • “Write a line of code that adjustments the font on my website from [insert font] to [insert font]”

Should you’re confused by the reply, you possibly can ask the software program to make clear directions or clarify them in additional element.

6. Summarize Knowledge and Clarify Complicated Subjects

ChatGPT can summarize the details of giant quantities of knowledge in seconds. Use this characteristic to simplify knowledge and enhance understanding shortly.

For instance, you can ask the instrument to summarize pages of notes out of your conferences into bullet factors. (Simply be sure you’re not sharing something confidential.)

Getting fast and straightforward explanations of complicated subjects is one other of the good issues to do with ChatGPT. 

The favored abstract immediate “Clarify [insert topic] to me like I’m 5 years outdated” helps you perceive tough ideas with easy language and analogies:

ChatGPT's response to “Explain deep learning to me like I am 5 years old” prompt

Simplified explanations could make it simpler to put in writing about these subjects in your individual phrases.

The AI instrument may also summarize lengthy or complicated content material for you. You’ll be able to ask for data to be damaged down into totally different codecs to simply skim the primary level. For instance, have it create a bullet checklist of the details. Or generate a desk primarily based on knowledge within the content material.

Get ChatGPT to summarize data with prompts like:

  • “Generate a one-page abstract of our firm’s mission and values”
  • “Create a report from the under knowledge that highlights the place we’ve made a revenue”
  • “Create a listing of frequently asked questions from this checklist of buyer queries”
  • “Summarize all of the statistics from this text right into a bullet checklist.”

Implementing this technique to distill knowledge and knowledge is likely one of the greatest issues to make use of ChatGPT for in content material creation.

7. Translate and Write in Any Language

One other of the cool issues ChatGPT can do is translate textual content into different languages. You need to use it to beat language obstacles and guarantee your viewers understands your message. 

Right here’s a easy immediate to offer you a glimpse of its capabilities:

ChatGPT's response to “Translate this phrase into multiple languages: Send us a message to find out more!” prompt

This highly effective performance might help bridge language obstacles. Nevertheless, do not forget that ChatGPT can’t account for all of the nuances of language. 

Should you don’t have a human skilled available to verify your work, run translations by one other instrument (like Google Translate) to enhance your probabilities of accuracy.

Listed below are some pattern translation prompts you should use with ChatGPT:

  • “Translate this electronic mail into [language] however preserve it formal”
  • “What are some widespread errors when translating [language] to [language]?”
  • “Are you able to translate this authorized doc from [language] to [language]?”

What ChatGPT Can Do: Benefits and Limitations

ChatGPT has lots to supply, nevertheless it additionally has some downsides. If you wish to use it successfully, you want to pay attention to each.

Listed below are the primary benefits and limitations of the software program:

ChatGPT Benefits

ChatGPT Limitations

Broadly out there

Solely educated with knowledge up till 2021

Free to make use of

Can pose a safety threat

Intuitive, user-friendly interface

Can produce incorrect data

Remembers previous conversations

Directions might be dangerous or biased

Cuts down on time-consuming duties (e.g., analysis and summarizing)

Has problem understanding sure expressions, slang, and idioms

Learns from follow-ups and corrections

The free model might be too busy to entry

The largest benefit of utilizing ChatGPT is that it could actually velocity up sure duties. Listed below are some examples:

  • Producing concepts
  • Getting over author’s block and modifying present textual content
  • Extracting and understanding complicated knowledge
  • Coding or modifying code

On high of that, the AI chatbot is straightforward to make use of. Merely chat with it and provides as a lot or as little element as you want inside your prompts.

Nevertheless, there are some drawbacks.

One of many greatest drawbacks of the free model of ChatGPT is that it’s solely educated with knowledge till 2021. And it could actually’t surf the net. Which implies it has outdated knowledge.

Which is why it may be extremely inaccurate at occasions. Double-check something factual earlier than you publish or act on any data it returns.

One other draw back is the safety threat ChatGPT poses. Folks don’t understand that ChatGPT turns enter into “reminiscences.”

So when you use the expertise to summarize affected person data, the instrument will now have entry to all of your affected person data. And probably share that knowledge with different customers.

One current examine from Cyberhaven discovered that 11% of data staff sort into ChatGPT is confidential. 

The typical firm additionally leaks delicate knowledge to the software program a whole lot of occasions each week:

A line graph showing how much sensitive data goes to ChatGPT

In response to rising safety issues, OpenAI not too long ago added a characteristic that permits you to turn off chat history within the app. When it’s disabled, something you sort into that chat received’t practice the software program. 

Nevertheless, even with greatest practices in place, it’s nonetheless clever to err on the aspect of warning relating to delicate knowledge and ChatGPT.

Study What to Do With ChatGPT by Attempting It Out

Use ChatGPT to make your corporation processes extra environment friendly. AI generally is a vital a part of constructing and rising your corporation—from creating content material to brainstorming methods.

Should you’d wish to strive different AI choices for bettering your content material, try Semrush’s full suite of AI-powered instruments:

Use AI well—as an assistant that may assist your corporation develop quicker and extra effectively.

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