Admittedly, I’m all too aware of lady dinners. Generally (usually) after an extended day at work throughout a scorching summer time, the very last thing you wish to do is prepare dinner an elaborate meal — and that’s the place lady dinners are available in.

popeyes girl dinner shows how social media trends shape food menus

Is it a charcuterie board? A snack plate? A random assortment of no matter may be discovered within the kitchen to make a haphazard meal? The reply is sure to the entire above.

Download Now: The 2023 State of Social Media Trends [Free Report]

The time period lady dinner took off on TikTok earlier this summer time after creator Olivia Maher used the time period in a video. Since then, lady dinner has since racked up over 1.3B views for its relatability.

Quick meals chain Popeye’s was fast to leap on the development. In July, on the top of lady dinner’s recognition on TikTok, Popeye’s launched a limited-edition “Lady Dinner” menu.

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The “Lady Dinner” menu itself was undoubtedly tongue in cheek, because it featured the entire quick meals chain’s facet dishes like coleslaw, biscuits, and mashed potatoes and gravy that could possibly be ordered individually to create a makeshift meal.

Social media customers had been amused by the providing:

Social Media’s Affect on Meals Menus

This actually wasn’t the primary time social media influenced a meals chain.

Popeyes isn’t any stranger to social media moments. In 2019, the corporate’s newly launched rooster sandwich went viral, igniting a chicken sandwich war with rival Chick-Fil-A all stemming from a tweet.

Earlier this 12 months, TikTok creators Alexis Frost and Keith Lee shared a hack for ordering fajita quesadillas at Chipotle, which had been beforehand a customized creation. After their movies went viral, Chipotle added fajita quesadillas to the official menu to accommodate the inflow of orders.

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Equally, upscale LA grocery chain Erewhon has teamed up with well-liked creators to launch customized smoothie recipes which have repeatedly gone viral on social media.

In some methods, social media has assisted main manufacturers which have the assets to implement viral tendencies with analysis and improvement assist. Down the road, this might create some bushy eventualities if IP possession ever comes into query.

Within the meantime, I’ll let the authorized consultants fear about that whereas I end my lady dinner.

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