Many aspiring freelance writers develop into discouraged after making use of to a whole lot of jobs on job boards and receiving zero responses. 

The issue isn’t essentially that you simply’re a nasty author.

You’re simply not utilizing the appropriate technique to land your first freelance job.

Even should you use the most effective follow recommendation, like personalizing your pitch and sharing related writing samples, it’s nonetheless arduous to face out on a job board.

When you really feel discouraged and need a more practical technique to discover a freelance writing job, this submit will present you precisely how one can discover and land a high-paying freelance copywriting job in 2023.

Why You Ought to Skip On-line Job Boards For Your First Writing Job

Freelance writing job boards, like Upwork, ProBlogger, and even Certainly, are extremely crowded, with numerous writers vying for a similar alternatives. 

For instance, this single job advert has over 400 candidates. There’s a superb likelihood that the hiring supervisor gained’t even see your software:

Freelance writing job description

Source

Talking from private expertise, most hiring managers choose the primary first rate applicant they obtain quite than sifting via a number of hundred functions. 

Secondly, most of the greatest freelance writing shoppers discover their writers via referrals and suggestions from their networks, in order that they don’t actively publish job listings. 

Listed below are a couple of more practical strategies that make it easier to land higher freelance writing jobs in much less time (and a few may even flip into full-time jobs if you want!).

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7 Finest Methods To Discover Entry-Degree Freelance Writing Jobs

As somebody who has been on each the hiring and making use of aspect of the method, I’ve used quite a few strategies to land and fill freelance writing gigs. Listed below are probably the most profitable strategies I like to recommend for touchdown extra high-paying freelance work.

1- Use LinkedIn To Discover New Writing Purchasers 

Most best shoppers are already on LinkedIn, however chilly pitching methods not often work. I personally obtain a whole lot of LinkedIn pitches from completely different freelance writers, and I’ve by no means responded to one in every of them.

Nonetheless, I’ve employed loads of freelance writers via LinkedIn.

The bottom line is to construct a LinkedIn following to appeal to potential shoppers. Upon getting a following, you’ll have a gradual circulate of shoppers, and even when one shopper churns, you gained’t must spend hours cold-pitching shoppers. 

As an alternative, you’ll nonetheless have a gradual circulate of inbound leads, and your follower rely will truly proceed to develop exponentially as you construct a presence. In distinction, should you rely solely on cold-pitching shoppers, you’ll have to start out once more from floor zero when a shopper churns.  

An ideal instance of a person who has constructed her freelance writing profession on LinkedIn is Romana Hoekstra. She repeatedly posts useful content material on LinkedIn and has constructed a loyal following of SaaS entrepreneurs.

Content marketer

So how do you get began? First, arrange your LinkedIn profile.

Set Up Your LinkedIn Profile

Do all of the fundamentals like importing a high-quality headshot picture, an attention grabbing banner picture, and a headline that clearly communicates that you simply’re a contract author for (your business) like SaaS or ecommerce.

Beneath is a superb instance of an incredible profile image.

Freelance writer LinkedIn profile

I additionally just like the banner picture of Elisa Silverman, who makes use of the logos of manufacturers she has written for prior to now. 

Freelance writer Linkedin banner image

Subsequent, give attention to the 80/20 of what makes a profile actually glorious. Craft an attention grabbing abstract in your LinkedIn Profile, also referred to as the “About” part. 

Use this house to relate your distinctive story and the way your expertise positively impression the folks you collaborate with. Right here is a superb instance of a LinkedIn profile abstract for inspiration:

Freelance writer LinkedIn profile
Freelance writer LinkedIn about
Freelance writer LinkedIn about section

Begin Constructing Connections

Subsequent, join with folks personally, akin to colleagues, buddies, classmates, and former shoppers. 

These connections can present a basis for increasing your community and make it easier to get new shoppers by sharing suggestions. LinkedIn endorsements act as social proof and can assist your profile stand out from a pool of different writers in your business. Optimistic opinions in your LinkedIn profile may enhance your credibility as a contract author.

Freelance writer LinkedIn recommendations

When reaching out with connection requests, take the time to personalize every message. Point out how the particular person or clarify why you’d like to attach. A personalised message is extra prone to be well-received and accepted.

Freelance writer LinkedIn cold outreach template

Be a part of Writing Teams

Be a part of LinkedIn teams centered on writing, content material creation, running a blog, and freelancing. Examples embody “Freelance Writers” or “Content material Writing Professionals.”

Freelance writer groups on LinkedIn
Content Marketing groups on LinkedIn

Actively have interaction in group discussions and provide beneficial insights that would assist different content material entrepreneurs. Networking inside these teams can result in potential job alternatives, and hiring managers pay attention to individuals who share nice insights and ask nice questions.

Some writing teams could have devoted sections for job postings or freelance gigs. Regulate these alternatives to search out new writing initiatives.

I’ve loads of buddies who’ve employed new writers from these teams, so should you share insightful content material, you would possibly discover them extremely efficient.

Write the Good LinkedIn Outreach Message

Earlier, I discussed that cold-pitching shoppers don’t work.

Nonetheless, should you’ve put within the work and constructed a powerful LinkedIn following, you’ll have a reasonably good shot at getting employed if the corporate you’re focusing on is on the lookout for a brand new freelance author. It is because a following is actually social proof, so that you’ll instantly stand out to potential shoppers.

To get began, analysis and determine potential shoppers who suit your writing providers. 

Then, take into consideration how one can present worth to them first. 

I prefer to ask for a quote from that particular person or present them that I linked to their firm in a special shopper’s article. Most individuals will reply to those messages since you’re providing them free press.

They love these messages!

After you present worth to them and open the dialog, it’s very straightforward to say that you simply’re on the lookout for extra freelance shoppers and ask in the event that they know of anybody on the lookout for freelance writing work.

Right here is an instance template that you should use to construct connections:

Message #1

Hello [Recipient’s Name], 

I used to be writing a submit on AI advertising and marketing instruments and located [company name] within the course of. I added you to the checklist and linked to your weblog submit on X. I write lots of content material on AI advertising and marketing and can be completely happy to incorporate you in additional future posts, so let me know if you’d like me to alter how I place the product or add any extra info.   

Finest, 

[Your Name]

Message #2

Thanks for the suggestions! I’ll make these changes sooner or later! Additionally, I’m on the lookout for extra freelance writing work. In case you have any buddies hiring, I’d love a connection! Thanks!

​​This pitch is more likely to obtain a optimistic response since you’ve already supplied great worth to them (free promotion and a hyperlink!) they usually’ve additionally seen your writing, in order that they know you’ll be able to write properly.  

2. Provide Your Companies For Free

When you begin with low-paying jobs on a platform like Upwork or Fiverr, you’ll most likely be working with low-quality shoppers which are tough to handle.

It might appear counterintuitive, however providing your providers at no cost to your best shoppers is definitely the quickest technique to land a high-paying job.

In truth, that is how I received my begin as a contract author. I reached out to my best shopper with a accomplished weblog submit related to their area of interest and advised them I may proceed sending them content material prefer it at no cost in change for a testimonial.  

After a couple of free items of content material, this shopper started paying me (very properly!) and referred me to their buddies. 

In consequence, I had a handful of high-paying, low-maintenance shoppers in a really brief time frame.

It additionally made it straightforward for me to win different dream shoppers via chilly pitching, as I may use the model identify from my preliminary free job to achieve on the spot credibility. 

Right here’s a visible illustration of what it would appear to be should you begin with a free job versus a low paying job:

Low paying freelance gigs versus writing for free

If I used to be beginning a contract writing enterprise right this moment, that is nonetheless the technique I might use.

3. Method Digital Advertising and marketing Businesses 

Digital advertising and marketing businesses want dependable freelance writers, and lots of are keen to take an opportunity on trainable new writers. I’ve additionally discovered that working for an company can enhance your writing expertise as they typically present extra suggestions and processes. 

Begin by researching digital advertising and marketing providers in your goal market or business. Search for corporations that align together with your writing area of interest or the kind of content material you excel at creating. For example, should you focus on SaaS or ecommerce, you’ll be able to method businesses providing SaaS or ecommerce providers.  

Go to company web sites in your space and familiarize your self with their vary of providers, present shoppers, and the type of content material they create.

Then, create an optimized writing portfolio showcasing your greatest samples associated to the goal area of interest. 

Kristen Bateman’s fashion writing portfolio is an inspiration to all beginner writers as to how your portfolio ought to appear to be: 

Freelance writing portfolio

Subsequent, be sure you method the appropriate particular person. In any other case, your message will most likely be deleted.

You may e-mail the corporate director or the president in case you are approaching smaller businesses. For bigger businesses (10 plus folks) e-mail the content material supervisor or the advertising and marketing director. You will discover this info on their About web page, just like the one proven beneath: 

Content agency's about page

If you attain out to this particular person, make sure the pitch is related and customized. Right here are some things to remember:

  • Keep away from mass emails. As an alternative, ship customized and tailor-made emails to every company you’re approaching. 
  • Keep away from submitting subpar or irrelevant writing samples, as it could actually create a damaging impression. Select your greatest and most related work.
  • Comply with up politely after an inexpensive interval to specific your continued curiosity in working collectively.

4. Be a part of Related Fb Teams 

Fb teams are a wonderful technique to community and promote your writing providers as a freelancer.

Leverage Fb’s search bar by inputting related key phrases associated to your writing area of interest. Strive phrases like “freelance writing,” “content material writers,” “bloggers,” or the particular industries you aspire to jot down for. It will make it easier to uncover related teams, pages, or people inside your writing pursuits.

Freelance writing Facebook groups

Probably the greatest ideas is to ask for suggestions on a few of your writing samples, because it isn’t a direct pitch however helps you get your work in entrance of your best viewers. It additionally exhibits that you simply’re hungry to be taught and teachable. 

5. Create Your Personal Web site To Generate Inbound Writing Leads

One of the simplest ways to enhance your writing expertise is to jot down. 

You’ll additionally discover that rising an viewers makes it a lot simpler to generate inbound freelance writing alternatives so that you simply by no means must chilly pitch for leads.

So think about creating your individual web site and repeatedly publish content material on numerous content material advertising and marketing and writing matters. 

There are a number of web site builders and CMS platforms obtainable that cater to customers with out coding information. Some common choices embody: 

  • WordPress.org: Gives a easy and intuitive interface with pre-designed templates and customization choices. 
  • Wix: Supplies a drag-and-drop web site builder with ready-made templates for straightforward customization. 
  • Squarespace: Identified for its visually interesting templates and user-friendly interface. 
  • Weebly: One other drag-and-drop web site builder that simplifies the web site creation course of.

After deciding on a web site builder, join an account. Most web site builders provide area registration providers, so you should buy your area via them straight. Select a site identify that displays your writing model or area of interest. Maintain it brief, memorable, and related to your writing providers. 

Right here is an instance of a fundamental freelance writing web site, the place the author describes his background in writing together with a CTA permitting prospects to contact for writing assist. 

Freelance writer portfolio sample

You need to have the next pages in your web site:

  • Residence Web page: That is the principle touchdown web page of your web site and serves as an introduction to your writing providers. It needs to be participating, concise, and convey what you provide as a contract author. 
  • About Me: This web page is devoted to introducing your self as a author. Share your background, experience, expertise, and keenness for writing. Make it private and spotlight what units you other than different freelance writers. 
  • Companies: The providers web page outlines the writing providers you provide. Clearly checklist the kinds of writing you focus on, akin to weblog posts, articles, net content material, copywriting, technical writing, and so forth. Keep in mind that shoppers need to rent specialists quite than generalists, so decide simply two or three providers to supply.
  • Portfolio: Showcase your writing samples in a devoted portfolio part. Embrace solely your greatest writing samples. Most individuals solely learn two or three samples earlier than hiring, so make sure that these two or three items they learn are your highest work. It’s additionally vital to make sure samples are related to your best shoppers. 
  • Testimonials: Show testimonials or opinions from glad shoppers. Optimistic suggestions from earlier shoppers can construct belief and credibility with potential shoppers. 
  • Contact: This web page ought to present numerous methods for potential shoppers to get in contact with you. Embrace a contact kind, your e-mail handle, and any related social media profiles or different communication channels. 

Alternatively, should you really feel overwhelmed by the prospect of constructing a web site, think about making a publication on a platform like Beehiiv.   

Now it’s time to start out creating content material. 

Start by researching key phrases associated to “freelance writing” that your potential prospects would possibly search when seeking to rent a author.

For instance, writing a weblog submit focusing on a subject like “hiring a B2B freelance author” may generate some leads as that’s a query many potential shoppers could search. 

You may also use website positioning key phrase analysis instruments like SEMrush or Ahrefs to search out these key phrases. 

My favourite trick is to have a look at the highest web sites rating for freelance writing phrases, enter the URL into the search bar, after which take a look at the key phrases they’re focusing on. Then, create your individual distinctive weblog submit for that key phrase.

For instance, The Writer Finder covers lots of freelance writing matters, so I put that URL into Ahrefs, and listed here are among the key phrases it’s focusing on that you can additionally goal:

Keywords in Ahrefs

For instance, “enterprise weblog submit concepts” and “how one can outsource content material writing” is perhaps good key phrases because the searchers are most likely enterprise house owners needing a superb content material author.

When you’ve selected a key phrase, listed here are some website positioning tricks to comply with: 

  • Embrace goal key phrases naturally in web page titles of related pages. 
  • Guarantee titles precisely characterize the content material of every web page. 
  • Write compelling meta descriptions with focused key phrases. 
  • Use key phrases in headings and subheadings for higher web page construction. 
  • Incorporate key phrases naturally all through your content material. 
  • Keep away from key phrase stuffing to keep up optimistic search rankings. 
  • Maintain URLs easy, descriptive, and embody goal key phrases if attainable.

One among my favourite hacks to search out freelance writing jobs on-line is to enter the key phrase “on the lookout for writers” in Google and seek for corporations fascinated about hiring freelance writers. 

Ignore the listicles and informative articles and filter the checklist of corporations which have posted precise job info on their web site. 

For example, once I searched with the key phrase “on the lookout for writers” [in double quotes], I discovered that Selection of Video games LLC is actively on the lookout for writers:

How to find writers on Google

I clicked on it to learn the job description and apply on-line. 

Write for us page

Equally, you will discover such direct writing alternatives utilizing a wide range of queries, like:

  • “freelance writers wanted”
  • “Want technical writers”
  • “writers needed”  

You may also search key phrases related to your area of interest like “on the lookout for SaaS writers” or “on the lookout for ecommerce writers”. 

You may also automate your entire course of by setting Google Alerts. Go to Google Alerts, enter your key phrase, and click on “Create Alert.”

Google Alert for need freelance writer

Then, filter alerts primarily based in your necessities. For example, you’ll be able to change the settings to inform Google when to e-mail the search outcomes to you – as soon as a day or week or because it occurs. You may also choose the area to get probably the most related writing job alternatives delivered to your inbox day by day.

Google Alert settings

Whereas I normally advocate in opposition to making use of to job boards, this technique can work as I discover web sites normally don’t obtain as many functions as on-line job boards.

7. Write Visitor Posts To Construct a Sturdy Portfolio

Many hiring managers don’t even trouble posting jobs due to the overwhelming variety of functions. So most hiring managers merely rent the most effective writers who’ve written for his or her opponents.

For instance, if I’m a hiring supervisor at a advertising and marketing analytics SaaS firm, I’d browse different respected martech firm blogs like Sprout Social or HubSpot and attain out to these writers.

To get in entrance of those hiring managers, provide to jot down visitor posts for probably the most respected corporations in your business. That is additionally an effective way to bolster your freelance writing portfolio. 

As well as, the businesses you write visitor posts for would possibly provide to rent you in the event that they just like the work.  

To search out visitor posting alternatives, decide the particular matters and industries you focus on or are obsessed with. It will make it easier to goal web sites and blogs related to your experience.

Use search engines like google and yahoo to search out web sites that cowl matters just like your writing area of interest. Discover blogs accepting visitor posts or have a “Write for Us” web page.

Beneath are some related Google search queries to search out visitor posts:

  • “write for us” + [Your Niche/Industry]
  • “submit a visitor submit” + [Your Niche/Industry] 
  • “develop into a contributor” + [Your Niche/Industry]
  • Inurl: “write-for-us” key phrase 
  • Inurl: “guest-post” key phrase
Find SaaS writing gigs on Google

You may also attain out to your dream corporations straight, even when they don’t publicly provide visitor posting alternatives. 

Then, attain out to the content material supervisor straight with a personalised visitor submit pitch that matches their best target market. 

Start Your Dream Freelance Writing Journey 

Discovering freelance writing jobs could be difficult, particularly for newcomers. 

Whereas the trail to touchdown your first freelance writing job is comparatively easy (simply comply with the steps above!), that doesn’t imply it’s straightforward. If you would like extra steerage and help, think about becoming a member of the Copyblogger Academy

You get direct entry to me (a author, advertising and marketing company proprietor, and content material creator) and a vibrant group of freelance writers providing help, recommendation, and peer-to-peer accountability. 

You’ll additionally discover numerous self-paced programs to enhance your writing expertise, and also you’ll have entry to unique interviews with among the greatest content material creators of the day, like Steph Smith, Justin Moore, and others.

You may soar into the academy right this moment risk-free to see if it’s the appropriate match for you. When you’re not 100% glad within the first 30 days, tell us, and we’ll offer you a full refund. 

Whether or not you simply need a aspect hustle to herald a couple of additional thousand {dollars} otherwise you need to construct a full-time freelance writing profession, your future self will thanks for the funding you make right this moment! See you contained in the Copyblogger Academy!

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