Overwhelmed by the infinite choices for driving visitors to your web site?

This text doesn’t record each visitors technique; it solely lists those which are confirmed to work.

Let’s get to it.

1. Get search visitors by concentrating on easy-to-rank matters

My post on SEO statistics has generated constant search visitors because it was printed:

Search traffic going to my SEO statistics post

In case you can rank high on Google, you possibly can see the identical outcomes too. Nevertheless, you possibly can’t simply goal any random matter—it’s essential write about matters individuals are looking for. 

Right here’s learn how to discover them:

  1. Go to Ahrefs’ Keywords Explorer
  2. Enter a related key phrase
  3. Go to the Matching phrases report
How to find topics people are searching for

Lots of the key phrases you see can be tremendous aggressive. So we’ll use the “Keyword Difficulty (KD)” filter to slim the outcomes down to people who are simple to rank for.

Finding easy-to-rank-for keywords with the "Keyword Difficulty" filter

Eyeball the outcomes and select these which are related to your website.

2. Get model publicity by showing on podcasts

From new ones to a high 100 enterprise podcast, our chief advertising and marketing officer, Tim Soulo, has appeared on them all.

The simplest method to discover podcasts to seem on is to Google them.

Google search for "best SEO podcasts"

Look via the outcomes and select these which are related. Then find the host’s email and pitch your self as a visitor. 

In case you discover a prolific podcast visitor alongside the way in which, you possibly can enter their website into Ahrefs’ Site Explorer and discover all of the podcasts they’ve been on by going to the Backlinks report and filtering for outcomes with “episode” within the referring web page title.

Finding podcast opportunities using Ahrefs' Site Explorer

3. Rank increased by filling content material gaps in present content material

If the top-ranking pages cowl comparable subtopics, they’re doubtless necessary and what searchers count on to see. So in case your content material is “lacking” them, that may be a motive why you’re not rating as excessive. 

To seek out these subtopics, we are able to have a look at the frequent key phrases the top-ranking pages rank for that we don’t. 

Right here’s learn how to discover these “content material gaps”:

  1. Enter your goal key phrase into Ahrefs’ Keywords Explorer
  2. Scroll to the SERP overview
  3. Test as much as three related competing pages
  4. Click on Copy
Finding competing pages in Ahrefs' Keywords Explorer

Then, navigate to our Competitive Analysis tool and go to the Content material Hole report. Add your present web page to the “Goal” part and the three URLs into the “Opponents” part. Hit “Evaluate.”

Ahrefs' Competitive Analysis tool

This opens up the Content material Hole report, the place we are able to see the frequent key phrase rankings amongst these pages. Look via the report and see if there are any subtopics you possibly can cowl. For instance, if we wished to replace our post on earned media, these might make good H2s:

  • “owned media examples”
  • “paid media examples”
  • “earned media vs paid media”
  • “owned vs earned media”
Examples of subtopics we should cover on our page

4. “Steal” visitors from Reddit by sharing barebones posts

With >330 million monthly active users, it appears a no brainer to advertise on Reddit. Besides that Reddit hates advertising and marketing.

If Redditors catch even a whiff of self-promotion, they may downvote you, delete your put up, or ban you from the subreddit.

But, Tim managed to successfully “promote” his keyword research post:

Tim Soulo's tl;dr post on Reddit

Reddit enjoys useful content material. Its customers are solely antagonistic to spammers. So if you wish to promote on Reddit, replicate what Tim did.

Take your finest content material, strip away all inner and exterior hyperlinks, and share it to a related subreddit. Depart only one hyperlink again to your unique weblog put up on the finish. Ensure the put up is effective by itself, whether or not or not individuals clicked via the hyperlink.

5. Faucet into different manufacturers’ viewers via collaborations

Buffer is a social media scheduling instrument. It was a non-competitor and focused the identical viewers. So we did a joint webinar titled “Tips on how to Construct Your Web site Site visitors With Evergreen Content material and Social Media.”

Each manufacturers closely promoted the webinar on social media main as much as day zero. Submit-webinar, Buffer created a blog post summarizing the presentation, whereas we posted the recording on YouTube and uploaded the presentation slides on SlideShare.

Search for alternatives to companion with manufacturers that remedy completely different issues for the same viewers. That means, you possibly can every achieve entry to a completely new person base.

6. Refresh outdated content material to spice up its rankings

I up to date my post on free SEO tools, and visitors shot up:

Boost in traffic after updating the post

search engine optimization will not be a “set it and neglect it” factor. Even in the event you’re rating properly on your goal key phrase, rivals might steal your spot or Google might decrease your rankings when your content material turns into outdated.

So it’s essential hold it updated to take care of your rankings.

The simplest method to discover out which content material to refresh is to put in our free WordPress SEO plugin and run an audit. The audit will inform you which articles you have to be updating. 

Content audit results from our free WordPress SEO plugin

Have a look at the top-ranking outcomes and examine them to yours to see what elements must be refreshed. 

Typically, it may be so simple as filling content material gaps and updating outdated components like screenshots. Different occasions, search intent might have modified—in that case, you would possibly have to do a full rewrite.

7. Attain new audiences by befriending amplifiers

Amplifiers are individuals with a big viewers. They’ve the power to share your content material with their viewers and ship tons of visitors to your website. 

The simplest method to discover amplifiers in your area of interest is to make use of SparkToro. Merely enter your matter or area of interest:

Using SparkToro to find amplifiers

Nevertheless, simply since you’ve discovered them doesn’t imply you possibly can ship them an electronic mail and count on them to promote your website. They’re not obliged to do that.

Your purpose is to befriend them and construct up the connection. Begin by that includes them or their work in your content material. Then, attain out and allow them to know. They’ll be delighted.

Reply from marketer Amanda Natividad after SQ let her know he had featured her post

On this instance, Amanda Natividad graciously promised to share it in her publication. However don’t count on it. Deal with it as a bonus—in the event that they share it, that’s nice. In the event that they don’t, it’s cool too.

Give attention to constructing the connection, not buying and selling one-off favors.

8. Get extra views by turning your content material into X threads

Our head of content material, Joshua Hardwick, turned his post on AI content into an X (previously Twitter) thread and acquired over 40,000 views:

He barely even tweets!

One of the best factor: You don’t have to begin from scratch. Take one in all your weblog posts, paste it into Typefully, and add your weblog put up on the finish of the thread:

Using Typefully to create Twitter/X threads

Don’t publish instantly. You’ll need to make certain it grabs consideration. So edit in response to these ideas:

9. Rank for extra long-tail key phrases with FAQ sections

Individuals normally have tons of associated questions when researching a subject. You’ll doubtless reply most of them. However typically, there are just a few which are troublesome to weave naturally into your content material. 

You possibly can remedy this by including an FAQ part on the finish of your article. That may doubtlessly assist your content material rank for extra long-tail keywords and get extra search visitors. 

An example of an FAQ section on an Ahrefs blog post

For instance, one of many questions we answered in our information to H1 tags helped us rank for a long-tail key phrase:

Ranking for a long-tail keyword with an FAQ section

Right here’s learn how to discover regularly requested inquiries to reply:

  1. Go to Ahrefs’ Keywords Explorer
  2. Enter your matter
  3. Go to the Matching phrases report
  4. Toggle to “Questions”
Finding questions to answer in FAQ sections with Ahrefs' Keywords Explorer

10. Generate constant social visitors by constructing a private model on LinkedIn

Our LinkedIn posts generate tons of impressions and engagement:

The “social community for professionals” will not be the sexiest social platform. However don’t sleep on it—many individuals are rediscovering LinkedIn’s skill to ship tons of visitors.

I previously asked advertising and marketing guide David Fallarme about learn how to excel on LinkedIn. This was what he mentioned:

Your first job: to search out and add people who find themselves related to you and your target market. Add just a few influencers in your area of interest, then use the “Individuals additionally considered” operate to see who else LinkedIn suggests. These are sometimes individuals who put up commonly, which implies you’ll be uncovered to lots of content material in your area of interest.

After following ~10 – 15 influencers, you must construct your LinkedIn writing muscle by commenting on their posts at any time when you go online. This does a few issues: first, it trains your mind that posting on LinkedIn is nothing to be terrified of. Two, it provides you new concepts on your personal content material—each remark you permit is the seed for future posts. Third, while you depart considerate feedback, and while you reply to others who’ve left feedback, others who additionally comply with that individual will go to your profile and reply to your connection requests.

All of those enhance the probabilities that while you put up one thing on LinkedIn, it’s related to your target market and also you’re not simply yelling into the void. You at all times have new connections who’re uncovered to your content material.

David Fallarme

11. Faucet into the world’s fifth-largest social community by creating TikTok movies

With over 1 billion users, it’s a foregone conclusion that it’s essential be on TikTok, proper? However most companies haven’t, as a result of they assume it’s a platform for foolish dance movies catering to Gen Z. 

That’s what most individuals thought of YouTube within the early days too… and have a look at the place we’re now. 

The important thing to TikTok is consistency. Right here’s what marketer and writer Nat Eliason suggests:

I believe you must intention for 2 or extra movies per day for the primary few weeks till you get some hits.

That’s lots of movies to make, so that you’ll have to generate tons of concepts. Comply with Nat’s information to be taught how:

12. Rank excessive for “instrument” key phrases by creating free instruments

At Ahrefs, we provide loads of free SEO tools.

Ahrefs' suite of free SEO tools

Mixed, they generate an estimated 909,000 month-to-month search visits.

The combined estimated search traffic for all of Ahrefs' free SEO tools

As you possibly can see, free instruments can ship lots of visitors. However you need to ensure you’re creating instruments which have search demand. 

Right here’s learn how to discover such alternatives:

  1. Go to Ahrefs’ Keywords Explorer
  2. Enter a related key phrase
  3. Go to the Matching phrases report
  4. Within the “Embrace” field, seek for phrases like “instrument, instruments, calculator, checker, template, report”
Finding tool-related keywords with Ahrefs' Keywords Explorer

Look via the record and discover a related free instrument you possibly can create. For instance, if I had been an auto seller, I might create a “automotive fee calculator” to assist potential prospects resolve if they might afford a automotive.

13. Leverage what you’ve already created by repurposing content material

Don’t waste your content material. Every bit you create will be reposted or repurposed on one other channel. For instance, we turned our video on ChatGPT for SEO right into a blog post:

Ahrefs' video on ChatGPT for SEO
Ahrefs' blog post on ChatGPT for SEO

There are a lot of methods you may do that. For instance, you may flip:

  • Weblog posts -> Reddit posts
  • Weblog posts -> X threads
  • X threads -> LinkedIn posts
  • TikTok movies -> YouTube Shorts and IG Reels
  • TikTok movies -> X and LinkedIn posts

And extra.

14. Enhance your pages’ rankings with inner hyperlinks

Inside hyperlinks can cross PageRank, which can assist enhance a web page’s rankings.

Right here’s learn how to discover inner hyperlink alternatives in your web site with a free Ahrefs Webmaster Tools (AWT) account:

  1. Run a crawl with Site Audit
  2. Go to the Inside hyperlink alternatives report
  3. Seek for the URL of the web page you need to enhance
  4. Select “Goal web page” from the dropdown
Finding internal link opportunities using Ahrefs' Site Audit

You’ll see a listing of inner linking alternatives. For instance, right here’s a suggestion to hyperlink to our post on faceted navigation from our one on duplicate content:

Example of a suggested internal link opportunity on Ahrefs' blog

15. Construct traction by “looking” your web site on Product Hunt

Product Hunt (PH) is Reddit for product launches. Many family names like Zapier, Slack, and Notion acquired their begin there. It’s not only for singular merchandise both. If in case you have new instruments, options, and even “content material merchandise” (e.g., a course), you possibly can launch on Product Hunt.

For instance, we’ve been round since 2011. However in 2020, we launched Ahrefs Webmaster Tools and promoted it on Product Hunt:

Promoting Ahrefs Webmaster Tools on Product Hunt in 2020

Success on Product Hunt will not be “submit and pray.” Crucial issue is the work you do earlier than launching, particularly constructing a following of people that would advocate on your product.

That is the place constructing a social following is beneficial. Irrespective of X/Twitter (#8), LinkedIn (#10), or TikTok (#11), your following can assist enhance your PH launch. You can too construct social capital by taking part in startup communities like Indie Hackers.

For extra tips about succeeding on PH, learn the information beneath.

16. Get publicity to new audiences by pitching your content material to niche-relevant newsletters

Not too long ago, my article on content promotion was featured in SparkToro’s Viewers Analysis publication:

SQ's article was featured in SparkToro's newsletter

With over 40,000 subscribers, that’s loads of eyeballs. You’ll need to be featured on comparable newsletters in your area of interest too.

The simplest method to discover these newsletters is to look them up on a publication platform like Paved or Reletter

Paved's newsletter marketplace
Paved’s publication market.

In my instance, I used to be featured organically. However you possibly can attain out to those newsletters and actively introduce your content material to them. 

Keep in mind: Don’t be pushy, and don’t promote each article. It’s at all times concerning the relationship with the creator, so it’s effective to not be included this time spherical. There are at all times loads extra alternatives sooner or later, since newsletters are despatched regularly. 

17. Rank for native queries by making a Google Enterprise Profile

In case you’re serving prospects domestically, you’ll need to rank for native search queries, particularly the “map pack” search outcomes.

Two types of search results for local queries

To rank for the “map pack,” you’ll want to say and optimize your Google Enterprise Profile (GBP). As soon as claimed, the knowledge you add to your enterprise profile can present up in Google’s net search outcomes and in Google Maps.

Learn to optimize your GBP by following the information beneath.

18. Construct an engaged viewers by publishing a weekly publication

Each Thursday, we ship a newsletter with the online’s finest content material (together with ours):

An example of Ahrefs' weekly newsletter

E-mail could also be outdated, however it’s nonetheless probably the most dependable communication medium. Each social platform can restrict or ban you, however your electronic mail record is yours. No one can take that away from you.

To ship a weekly publication, it’s essential construct an electronic mail record. Put opt-in bins in the precise locations, such because the sidebar and finish of weblog posts, and supply one thing in return for subscribing. 

We hold it easy at Ahrefs by telling potential subscribers they will get the week’s finest content material:

Ahrefs' opt-in box

However you possibly can supply a carrot too. PDFs, white papers, free programs—all of them work.

19. Generate video views by rating excessive on YouTube

Sam Oh is our YouTube grasp. He constructed our channel to 425,000 subscribers within the search engine optimization area of interest, a notoriously boring trade. 

Number of subscribers on Ahrefs' YouTube channel

How did he do it? He did it by rating our movies for necessary key phrases on YouTube:

Ahrefs' link building videos rank #1 for the term "link building"

To rank excessive on YouTube, it’s essential goal matters individuals are looking for. You are able to do this by putting in the VidIQ Chrome Extension. As soon as put in, you’ll be capable to see related knowledge and key phrase alternatives in your YouTube sidebar:

VidIQ Chrome Extension

Then comply with the steps within the video beneath to discover ways to create movies that rank:

20. Get much more video views by rating movies on Google

YouTube movies rank on Google too.

Video SERPs on Google

To rank your movies on Google, it’s essential discover matters that folks desire to look at movies about. Right here’s learn how to discover them:

  1. Go to Ahrefs’ Content Explorer
  2. Run this search: website:youtube.com inurl:watch title:matter
  3. Kind the outcomes by Web page visitors
Finding video topics that also rank in Google

This will provide you with YouTube movies that presently get search visitors from Google. Look via the record to search out related matters you possibly can cowl.

Comply with our useful resource beneath to create a video that’ll rank for these matters:

21. Attain untapped audiences by operating adverts on lesser-known platforms

If in case you have the price range and are prepared to speculate, don’t neglect that you could at all times pay for visitors to your web site. 

However you don’t must restrict your self to huge (and due to this fact) costly platforms like Google and Fb. Run adverts on different lesser-known advert platforms like Quora, TikTok, or Reddit.

For instance, we ran Quora adverts to advertise our content material:

Ahrefs' ads campaigns on Quora

Last ideas

Experiment with the above visitors methods and begin producing visitors to your web site.

Did I miss out on any cool techniques? Let me know on Twitter or Threads.



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