Wish to entice individuals to your enterprise? It solely takes two phrases: create worth.

On-line, we name something of worth “content material,” and it is available in all types of types. eBooks, webinars, weblog posts, movies, social media threads. In the event that they entice potential clients, we name it content material advertising and marketing.

However whereas publishing nice content material can set up your repute, there’s nonetheless one drawback.


Everybody else is creating content material, too. And that noise is getting louder. 54% of businesses plan on rising their content material advertising and marketing budgets in 2023.

How do you stand out? By not stretching your self too skinny. You want instruments and techniques to make each piece of content material depend.

Even higher, you’ll be able to leverage each doable content material creation instrument to enhance and scale your content material.

Let’s discover the content material writing assistants, analysis, and video creation instruments able to giving your enterprise an edge:

Content material writing assistant instruments

Content material writing will be time-consuming and difficult. In any case, it looks like everybody has an energetic weblog. 

However there are nonetheless alternatives in content material writing. Solely 40% of B2B marketers have a documented content material advertising and marketing technique. And solely 7% extra content material entrepreneurs reported that their content material advertising and marketing generated extra leads than last year

The difficulty isn’t how related your content material writing will be in a world filled with blogs, touchdown pages, emails, and eBooks. The query is the way to leverage as we speak’s writing instruments to make sure your content material is simply pretty much as good, if not higher.

AWeber AI Writing Assistant for electronic mail

Busy and enterprise share the identical root phrase. It may get tough to place apart time for a weekly e-newsletter—particularly one which continues to develop your viewers with well timed, related content material.

Which is why AWeber provides an AI writing assistant for email

AWeber's AI Writing Assistant content creation tool


Are you a purist who insists on writing your personal emails? You possibly can have AWeber AI do some brainstorming for subjects. 

Are you too stretched out on time to put in writing the e-mail, however nonetheless need to domesticate an energetic e-newsletter group? Inform AWeber AI what to put in writing and let it take over.

AWeber AI is easy to learn with the right prompts. AWeber’s AI electronic mail author may even accomplice with you, dealing with your analysis whilst you’re energetic inside the electronic mail author. 

It really works like a full-time writing assistant, solely with out the full-time costs.

The way it helps

You possibly can cease switching tabs whilst you do your electronic mail analysis, which helps you get every electronic mail achieved extra shortly. And if you wish to follow a constant posting schedule whereas feeling burnt out, you need to use the AI writing assistant to summarize current content material into an electronic mail whereas sustaining your distinctive voice and magnificence.

Lean on artificial intelligence and also you’d be amazed at how a lot content material you’ll be able to create with out added work.

Beginning value

The AI writing assistant content material creation software program is constructed proper into AWeber, so you’ll be able to entry it as quickly as you’re signed up, even with the free model.


What’s it?

OpenAI’s ChatGPT is an AI chatbot and language studying mannequin. Enter detailed, educational prompts and it might assist with practically something. It’s particularly adept at analysis, writing, and answering brainstorming questions.

ChatGPT example

The way it helps

ChatGPT is content material creation software program that’s solely as useful as the standard of your prompts. One generic request in your half could produce generic outcomes. 

However for those who can grasp your prompts, ChatGPT can actually impress you.

Use it to assist with e-newsletter subjects, establish buyer ache factors, and brainstorm concepts for future content material. Inside a number of seconds, you might have a month’s value of weblog publish concepts.

Beginning value

ChatGPT is free to use, however with some caveats. Customers on the free model received’t have precedence entry when demand is excessive. It might run slowly and even be outright unavailable at these occasions.

In order for you precedence entry, you’ll be able to unlock it for $20/month.

Headline Analyzer

What’s it?

There are a number of headline analyzer tools in the marketplace, and so they all work by the identical logic: your first sentence is your most essential one. Headline Analyzer will provide you with immediate suggestions on this sentence. Preserve tweaking till you’ll be able to’t enhance it any extra.

Headline Analyzer tool for creating content

The way it helps

Legendary copywriter David Ogilvy as soon as stated that once you write the headline, you spend 80% of your promoting greenback. 

You could be sitting on one of the best publish you’ve ever written, however nobody will realize it in the event that they by no means learn it. A well-written headline will change that.

Spending a number of moments on a headline analyzer provides fast suggestions, however does one thing extra essential. It forces you to consider your headline and what it guarantees.

Beginning value

Free to make use of, with the caveat that you simply’re engaged on just one sentence at a time.


What’s it?

Grammarly is an in-browser instrument for analyzing, proofreading, and double-checking your content material for errors. Improve to a premium model and also you’ll have options to enhance the readability and high quality of your writing. Even higher, you’ll be able to repair errors with only one click on.

True, it’s much less content material creation software program than content material modifying software program. However it’ll assist guarantee your content material is tight, clear, and straightforward to know.

Grammarly content creation assistant tool

The way it helps

It’s essentially the most refined proofreading instrument in the marketplace. If you happen to’re not assured in your grammar, contemplate it a vital instrument. It capabilities like a proofreader in your shoulder, highlighting any mistake in crimson. 

Write inside Grammarly, or add Grammarly to Google Docs, and it’ll even proofread as you go.

Beginning value

You’ve got a number of choices right here. Grammarly is free for primary checks. Add it to your browser and it might even make in-email proofreading checks for you.

However possibly you need one thing extra intensive. Grammarly Enterprise (at $15/consumer/month) provides full-sentence rewrites you’ll be able to handle with a single click on.

Hemingway App

What’s it?

Hemingway is a free-to-use on-line app checking your sentences for complexity and readability. If you happen to rating excessive, dangerous information. Your writing may be unclear.

The purpose is to attain low if you need crisp, readable, scannable on-line content material. 

Hemingway is an particularly essential instrument for contemporary electronic mail. Folks opening a number of emails at a time could solely scan your content material. Hemingway helps you write with them in thoughts.

HemingwayApp example

The way it helps

Hemingway will color-code your writing so you’ll find essentially the most problematic sentences first. Did you write a sentence rated “very onerous to know”? It’ll spotlight it in crimson.

You’ll basically have an immediate “warmth map” of how powerful your content material is to learn. Deal with solely the onerous sentences, or intention for no color-coded sentences for very crisp writing.

Beginning value

Free to make use of, Hemingway is out there inside any browser set to the precise URL.

Content material analysis instruments

With the instruments above, your writing will go easily. Nice. 

However…what do you write about?

It’s the important query of fine content material. If nobody cares about your subjects, it doesn’t matter how good the writing is. That’s why 83% of marketers imagine it’s simpler to create higher-quality content material much less typically.

Let’s discover some instruments to assist.


What’s it?

Ahrefs is a set of search engine marketing instruments designed for higher analysis and insights. You should utilize it for concept era. Higher but, use it to establish long-tail key phrases your opponents may need forgotten about.

Higher but, your opponents could not even know about them.

Example of keyword research tool in ahrefs

The way it helps

Ahrefs will assist you analyze competitors, audit and optimize your web site, and establish key phrases for content material subjects. 

Key phrase instruments are particularly useful right here. You could attempt to get by with free instruments, however these usually lack the visitors insights to find out what your viewers actually desires to learn.

Among the many best marketing tools, Ahrefs has a repute for high quality. So for those who’re severe about search engine marketing, it’s a set that you must be paying for.

Beginning value

Starts at $99 for the fundamental options like its Key phrases Explorer, a Web site Audit, and Rank Tracker. Rank Tracker is particularly helpful for monitoring your progress over time.

What’s it?

Google Tendencies is a free instrument for watching the recognition of Google search phrases over the previous few months and even years. You possibly can examine pattern knowledge over time. The benefit listed here are the uncommon glimpses into what persons are Googling, direct from the supply.

Google Trends results for social media

The way it helps

In case your content material isn’t supplying you with the outcomes you need, you could simply be having dangerous luck. Capitalizing on search traits is a possible method to reverse your fortunes.

You can too use Google Tendencies to match two search phrases over time. This will provide you with a chook’s-eye view of whether or not sure niches are fashionable sufficient to assist a full search engine marketing technique.

Don’t neglect to “zoom in” to search out native searches, both. You’ll spot a number of potential traits to area of interest down by demographics and dominate your market.

Beginning value

Free to make use of: simply head to Google Trends and begin looking.


What’s it?

Like Ahrefs, SEMrush provides a set of instruments—on this case, over 55 of them. Establish subjects, analysis what’s working on your opponents, and even use SEMrush to deal with social media posting with a deliberate schedule.

SEMrush topic research tool

The way it helps

SEMrush is a complicated diagnostic instrument for content material evaluation. 

Wish to uncover new key phrases in your area of interest? Analyze your area’s backlink profile? Run technical search engine marketing audits to enhance on-site search engine marketing?

You are able to do all of it right here. You can too monitor your search engine rankings day by day, supplying you with insights into which fashion of content material’s working greatest for you.

Beginning value

You possibly can attempt it at no cost, however instruments like these will price you. You’ll spend $129.95 monthly when you formally join right here. 

That is the “professional” model; “Guru” expands from 5 to fifteen tasks and 500 to 1,500 key phrases at $249.95/month.

Exploding Matters

What’s it?

Bear in mind Google Tendencies? Inject it with steroids. Now you might have Exploding Topics, which may also help you establish present scorching traits to plan your upcoming content material.

Trend chart for content repurposing from content creation tool Exploding Topics

The way it helps

Exploding Tendencies provides a broad database throughout a number of classes. They even publish a e-newsletter for locating pattern options you may by no means have considered.

Technically, you’ll be able to sit again and let Exploding Tendencies make these matter options. However for those who use the instrument, there are tons of options for figuring out upcoming traits and scorching subjects.

Beginning value

Use Exploding Trends Pro on the Entrepreneur degree at $39/month when billing yearly. This will provide you with entry to the Exploding Tendencies database, the weekly traits reviews, and one consumer seat.

As ubiquitous because the written phrase is, 91% of consumers choose to take a look at visible content material. If you happen to don’t provide visible content material in any type, it’s simple to lose out to these opponents who do. 

The web expertise begins on the eyes. Listed below are some instruments that can assist you construct that have on your viewers. 


What’s it?

Canva is an internet graphic designer, one thing of an internet model of Adobe Illustrator. However it’s not extremely technical. Even newcomers can create graphics, logos, promotional photographs, and charts.

Showing how to create content in Canva

The way it helps

Since Canva’s free account is so sturdy, it could be one of many most-used apps on the Web. It’s definitely true for those who’re constructing something visible.

Canva succeeds with its intuitive options and pre-built, professional-looking templates. Use them to construct LinkedIn Carousels or infographics and watch your engagement skyrocket.

Beginning value

Although there’s a lot to do on the free model, you’ll be able to join the professional model for $119.99/year per person


What’s it?

Consider Giphy as Google for Gifs.

Giphy’s database of stickers, animations, and gifs is nice for breaking apart your regular content material with a contact of silliness. Even higher, you’ll remind individuals there’s a human behind your content material.

GIPHY homepage

The way it helps

Search via Giphy’s database and discover the animations to fit your content material. 

Add some persona to interrupt up a long-form weblog publish. Create a meme or two. Add gifs to your e-newsletter to maintain individuals entertained.

It doesn’t matter what your content material technique is, you’re ultimately going to want a gif. We will’t say how or when. However you’ll.

Beginning value

You should utilize Giphy at no cost.


What’s it?

DALL-E is an AI text-to-image generator. Consider it as ChatGPT for constructing visible content material. You should utilize it so as to add photographs to blogs or movies with out counting on inventory pictures.

Home page for image creation tool DALL-E

The way it helps

The one restrict right here is your creativeness. 

Perhaps you need cute photographs to associate with a selected goal demographic on your weblog. Or possibly you want extra superior branding options. Perhaps you’re illustrating an eBook or whitepaper.

Beginning value

Apart from a free-to-try beta release, it will rely in your use. DALL-E works on a system of credit; the extra credit you buy, the extra photographs you’ll be able to generate.

Based on Synthetic Engineers, you should buy credit at about 13 cents on common. 

If you happen to’re not utilizing video, you’re within the minority. 91% of businesses spend money on video advertising and marketing as a instrument in 2023. However that’s no promise they’re utilizing it proper.


What’s it?

Lumen5 is an online video maker with simple drag-and-drop instruments for social-media-friendly content material. 

If you happen to’re already acquainted with Canva, you’ll be able to consider Lumen5 as an analogous instrument. Simple-to-produce movies, no experience required.

Lumen5 home page

The way it helps

Investing in video as soon as required skilled modifying—or studying the abilities your self.

With Lumen5, you don’t should be knowledgeable to publish movies. The drag-and-drop interface simplifies video manufacturing so you’ll be able to produce extra “at scale.” You possibly can even use AI to assist flip profitable weblog posts into movies.

Beginning value

$19/month, billed yearly. Which isn’t dangerous, contemplating Lumen5’s AI can deal with nearly the whole video manufacturing course of itself.


What’s it?

StreamYard is a professional live streaming platform. It doubles as a recording studio so you will get extra out of your stream.

StreamYard video creation tool

The way it helps

If you wish to reside stream solo or convey on company, StreamYard is sort of like your behind-the-scenes manufacturing workforce. You possibly can even use it to multi-stream to completely different platforms, maximizing your viewers.

Because it all works in-browser, there’s little or no to arrange. So long as you might have the bodily tools for a reside stream, StreamYard can take over from there.

Beginning value

It’s free to start, supplying you with quick entry to its core studio options. “Primary” will run $20/month, unlocking limitless streaming, as much as 10 on-screen members, and 50 hours of video stream storage.

Webinars are particularly efficient in B2B advertising and marketing, the place 58% of marketers make use of them as a part of their content material technique.

When that you must go extra in-depth and promote big-ticket companies and merchandise, informative webinars assist promote your clients greater than only a product. They assist promote your information and credibility.


What’s it?

WebinarNinja is an “all-in-one” answer for producing webinars. It’s nice for coaches, trainers, and consultants. If you happen to provide a service the place that you must spotlight your experience, it’s a super platform.

Webinar Ninja home page

The way it helps

Create and publish reside webinars, or construct “evergreen” webinars to behave as lead magnets, signing individuals up on your e-newsletter. You can too use WebinarNinja to assist reside interplay, taking questions from the reside members in your viewers. 

WebinarNinja additionally serves as your cloud internet hosting platform, which means you’ll be able to retailer these evergreen webinars with their service. Document as soon as, and your webinar can proceed to generate leads for years.

Beginning value

$29/month for basic options, however be mindful this solely provides you a platform for as much as 29 reside attendees. Unlock as much as 100 reside attendees for $99/month.


What’s it?

GoToWebinar is a part of the GoTo software program suite, permitting as much as 3,000 attendees on your webcasts. What’s nice about publishing these webinars is customers can examine them out in-browser, with none extra downloads.

GoToWebinar home page

The way it helps

If you happen to don’t have a extremely technical viewers, GoToWebinar’s options assist simplify the webinar viewing expertise. 

Customers received’t have to enroll in any complicated companies simply to view your webinar. And you may combine GoToWebinar with different CMS functions, which helps you handle incoming B2B leads.

Beginning value

You possibly can attempt it at no cost. Or pay $49/month for Lite, which helps you publish the webinar however leaves out superior options like accepting funds from attendees or recording your occasions.

Creating on-line programs

What when you’ve got a service or education-based enterprise, however end up caught with one-on-one conferences? Digital merchandise like on-line programs can duplicate your time with each obtain.

Up to now, incomes cash from educating and training was all concerning the measurement of your pupil lessons. However on-line programs assist you construct merchandise with out the extraordinary work required for every one-on-one session.


What’s it?

Teachable is a platform for selling digital courses and publishing digital merchandise. Superior options like AI quiz turbines give your teachable programs an “interactive” really feel—even with out your presence.

Teachable course creator tool

The way it helps

The beginning-for-free plan means you’ll be able to discover Teachable with out having to place some huge cash down. Use their no-code course builder to assemble your digital merchandise with out superior coding information.

If you happen to had been making a e book, you might give it some thought this manner. Teachable will present the paper, the binding, the duvet, and the power to promote and distribute. All that you must present are the phrases.

Beginning value

Free to start with transaction fees. However you’ll be able to attempt the $39/month model to decrease transaction charges and use customized domains on your teachable programs.


What’s it?

Like Teachable, Thinkific can flip your information right into a repeatable digital product. Construct and promote programs, group memberships, and monetize your viewers.

Thinkific course creation tool

The way it helps

Thinkific has nifty options for constructing on-line programs, like quizzes and assignments to maintain your college students up to the mark. You can too use the platform to publish reside occasions and educating, giving your viewers a extra hybrid expertise.

Beginning value

Free to start with one course, $36/month to publish limitless programs.

Use one of the best content material creation instruments and software program out there

Content material will be tough. It takes information, experience, and talent to create unique thought items your viewers will take pleasure in.

However with the precise content material creation instruments, you’d be stunned how a lot much less tough it’s gotten. And AWeber’s AI writing assistant is a good instrument that can assist you construct an viewers with newsletters—even once you don’t really feel like writing them.

Check out AWeber’s AI writing assistant and observe simply how simple it’s to construct related, partaking content material today.


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