Google for Nonprofits is a membership program for nonprofits primarily based within the U.S. and U.Okay. (with country-specific programs). Although it has eligibility necessities, as soon as accepted, you could have entry to free Google merchandise.

Google for Nonprofits Tools

Organizations like Kiva, BeatBullying, UNICEF, and charity: water are a part of the Google for Nonprofits group. Every of those teams has used Google’s instruments to intensify their consciousness, significantly by way of Google Advertisements, YouTube, and Google Workspace, amongst different options.

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Beneath, we’ll share the main points of this free program so you’ll be able to capitalize on these invaluable assets — 5 of that are shared beneath — that may be game-changers on your group’s on-line consciousness and fundraising campaigns.

1. Google Workspace for Nonprofits

Google Workspace for Nonprofits contains 30 GB of cloud storage, skilled electronic mail addresses, and entry to Google’s assortment of apps: Gmail, Docs, Sheets, Drive, Calendar, Slides, Kinds, Meet, Websites, and extra.

The good thing about these apps can’t be understated. As an example, if your group is disbursed within the discipline or operates in numerous international locations, you’ll be able to share and retailer info securely with Google Drive. In the meantime, you’ll be able to talk on-line with folks in numerous international locations with Gmail and keep up-to-date on occasions with Google Calendar.

what is google for nonprofits: Google WorkspaceImage Source

Instance: Google Workspace in Motion

Samasource makes use of the assorted instruments accessible to it by way of this system to join about 850 folks in 5 international locations. Utilizing Google Drive to speak and share info throughout a vastly distributed workforce has been crucial for coaching and monitoring the group’s tasks internationally.

2. Google Advert Grants

Google Advert Grants (formally generally known as Google Grants) is a $10,000 month-to-month grant given to organizations trying to promote on Google with text-based adverts.

With the potential of driving 10,000 to 40,000 new guests a month to your web site, utilizing this grant to draw new constituents to have interaction together with your group on-line is a no brainer. Here are 10 tips for success with Google Ad Grants.

Instance: Google Advert Grants in Motion

Direct Relief International began utilizing Google Advert Grants in 2003. Google helped the group revise its advertising and marketing plan, consisting of eight campaigns in paid search and remarketing, together with 150 newly created textual content adverts for an end-of-year giving marketing campaign. Lately, the group noticed a 44% year-over-year enhance within the variety of on-line donations and a 40% bump in complete {dollars} donated on-line simply from Google Advertisements.

3. Google Analytics

When you activate a Google Grants account, you’ll be able to hyperlink it to Google Analytics.

Google Analytics offers your nonprofit with info on how folks discover and work together together with your web site and ultimately take motion to assist your mission.

For Kate Lesniak, Principal Strategist at HubSpot, Google Analytics is important for understanding what content material truly converts.

“In terms of nonprofits, understanding what pages and messages are drawing in informal guests to develop into volunteers, advocates, or donors is key to a sustainable content material technique,” she informed me. “Moderately than cranking out content material with restricted employees time, Google Analytics will enable you to hone in on what’s efficient.”

With Google Analytics, you’ll be able to:

  • Measure the engagement of your supporters together with your web site.
  • Decide which of your AdWords adverts are only.
  • Establish and perceive how volunteers, donors, and stakeholders work together together with your web site.
  • Observe the effectiveness of social media on your marketing campaign.

4. YouTube for Nonprofits

Video is a superb medium to attach with a big viewers and encourage them to assist your group.

Not solely can your nonprofit use YouTube to share movies about your group, its occasions, its achievements, and even to say thanks, however you’re additionally in a position to gather donations by way of it.

what is google for nonprofits

With YouTube, your nonprofit is ready to:

  • Drive viewers to motion by inserting a call-to-action overlay instantly in your movies.
  • Customise the appear and feel of your channel together with your group’s emblem and branding.
  • Increase fundraising by organising a YouTube Giving fundraiser to assist elevate cash and rally assist on your trigger. 

Instance: YouTube for Nonprofits in Motion

The Anaheim Ballet has utilized YouTube to “make ballet accessible to a broad viewers and gather donations from the group.” The group is ready to inform tales of their dancer profiles, present behind-the-scenes rehearsals, and show tutorial movies.

YouTube provides Anaheim Ballet a worldwide stage to carry out and likewise eliminates the barrier of entry to viewing the performances. The group additionally will get suggestions on its performances from its viewers by asking questions throughout movies. 

5. Google Earth and Maps

Displaying the impression of your work within the discipline is a continuing problem, nevertheless it’s mandatory for uplifting and attracting supporters and driving consideration to your nonprofit.

With Google Earth and Maps, you’ll be able to visualize the impression of your group.
As an example, you’ll be able to:

  • Create a donor map the place donors can see how their contribution is making an impression.
  • Take supporters on location with customized maps of your challenge websites.
  • Create knowledge visualizations to trace and share your group’s impression. 

Let us take a look at an instance beneath from the Jane Goodall Institute.

Instance: Google Earth Outreach in Motion

With the objective of preserving African nice apes and their habitat, the Jane Goodall Institute makes use of Google Earth to seize and share details about forest loss.

As a result of Google Earth’s capacity to visualise knowledge, these maps current a sobering and compelling illustration of disappearing habitats. 

With instruments like Google Earth at its disposal, the Jane Goodall Institute can successfully educate and empower potential donors, native communities, and authorities representatives to handle and monitor their forests.

The right way to Register for Google for Nonprofits

To register for Google for Nonprofits, you should be a registered 501(c)3 nonprofit group within the U.S. or a company within the U.Okay.

To use for a Google for Nonprofits membership, go here and comply with the essential steps beneath. Ensure to review the eligibility requirements earlier than making use of, as some forms of organizations are usually not eligible.

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