Since launching in July, Threads has accrued 120 million customers. Amongst these customers are manufacturers utilizing the platform to attach with their viewers and increase model consciousness.

A woman happily scrolls through Threads on her phone.

After only a month, some manufacturers have gained a whole bunch of hundreds — even 1,000,000 — followers.

So, what are the highest manufacturers on threads, and the way did they develop their platform so rapidly? This is a breakdown of a number of the highest-performing manufacturers on Threads and the way they preserve shoppers on the app engaged.

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Prime Manufacturers on Threads

The next manufacturers have amassed an enormous following on Threads. This is what they do and why it really works.

1. Marvel Leisure

Follower rely: 4.5 million

Many creators and types use Threads as a second Twitter by usually posting their Twitter content material to the Meta app.

Nonetheless, Marvel’s method to Threads is totally different. On Twitter (now rebranded to X), Marvel largely reposts content material from different Marvel properties, such because the official Thor or Spider-Man pages.

In distinction, Marvel does not sometimes repost content material on Threads. As a substitute, the corporate takes a extra private and humanized method. Marvel posts heartfelt scenes from comics, candid clips of Marvel followers at comedian conventions, and behind-the-scenes moments of its many franchises.


2. CNN

Follower Rely: 1.8 million

CNN closely depends on movies and graphics to make its content material stand out on Threads. For instance, the information channel posted a big graphic of Taylor Swift to accompany its article about her newest album announcement.

The group posted helicopter footage of the Hawaiie wildfires to focus on the devastation. It additionally posted a graphic of Pedro Pascal and an article concerning the actor’s go to to a small English city.


3. Google

Follower rely: 1.2 million

Like CNN, Google makes use of eye-catching graphics and movies to make its content material pop on Threads.

The corporate additionally makes use of a conversational tone when partaking with its followers, talking briefly sentences, utilizing emojis, and making light-hearted jokes.

To spice up engagement, Google additionally asks questions and makes use of call-to-actions.


4. Star Wars

Follower rely: 1 million

Star Wars is likely one of the trade‘s longest-running and hottest leisure franchises, so it’s no shock the model gained 1 million followers inside weeks of becoming a member of Threads.

What makes Star Wars stand out on the platform is its distinctive tone.

In its Threads posts, Star Wars makes use of dry humor and a sarcastic tone of voice, which followers take pleasure in.

Star Wars additionally interacts with different Threads customers and types utilizing its signature deadpan humor and brief (however hilarious) sentences.


5. TikTok

Follower rely: 890K

Social media app TikTok is on Threads! Who would have thought?

To make its Threads content material stand out, TikTok makes use of relatable humor and consistently references fashionable memes, sayings, and movies from its personal platform.


6. Ceaselessly 21

Follower rely: 543K

Trend retailer Ceaselessly 21 connects with its viewers on Threads by posting relatable, related, and humorous content material.

For instance, it is back-to-school season for a lot of shoppers, so the corporate shared a relatable put up about selling its back-to-school offers.


7. Crunchyroll

Follower rely: 418K

Anime streaming service Crunchyroll grows its viewers by sharing moments, quotes, and pictures from fashionable sequence licensed to its platform. Crunchyroll additionally reposts content material from its different licensed properties on Threads.


8. Wendy’s

Follower rely: 277K

Wendy‘s takes a humorous method to Threads by sharing memes and fascinating with accounts tagging the corporate.

Humor can go far on Threads and related memes present your viewers that you simply’re all the time conscious of what shoppers are speaking about.

Closing Takeaways

As you may see, every model on our checklist has its personal model voice, humorousness, and manner of creating its content material pop. Although it’s going to doubtless take some experimenting to develop your viewers Threads, there are some strategies you may strive by yourself:

  • Create a novel and relatable model voice.
  • Use humor.
  • Leverage video, graphics, and photographs.
  • Reply to and repost different Threads customers.

Now that you’ve got some inspiration, you are prepared to provide Threads a strive.

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