the expression, “What you see is what you get”?
Effectively, in relation to e-mail advertising campaigns, that may not at all times be the case.
On this publish, we’ll talk about one of the best free and paid e-mail testing, previewing, and rendering instruments you need to use to ensure your emails are prepared for the eyes of your leads and clients.
What’s an e-mail previewer?
An e-mail previewer is a instrument that helps you preview your messages earlier than sending them to your record. Previewing your messages ensures your emails are skilled, error-free, simple to learn, and prepared on your leads and clients.
Why use an e-mail previewer?
Since everybody makes use of totally different e-mail suppliers comparable to Gmail, Outlook, or Yahoo, emails can seem otherwise for varied subscribers.
Typically photos are blocked, alt textual content is lacking, or fonts gained‘t render. If this occurs, you might harm your credibility and lose subscribers. That’s why it is important to check your emails earlier than you ship them.
Now let’s take a second to assessment HTML versus plain textual content emails and previews.
HTML Emails vs. Plain Textual content Emails
HTML emails code a doc in order that an HTML reader (e.g., an internet browser) can learn and render data — this enables a web page to indicate multimedia, shade, photos, and extra. Plain textual content emails do not embody any of the multimedia, colours, photos, particular fonts, and many others. that you just’d see in an HTML e-mail — it is simply plain textual content.
Regardless of which e-mail kind you select, it’s best to preview your emails to ensure they’re prepared on your viewers.
That is particularly necessary when you go together with an HTML e-mail because it inherently consists of multimedia parts, colours, fonts, branded parts, photos, and extra.
HTML E mail Preview
As your HTML emails change into extra refined, it is necessary to preview and check your emails earlier than sending them to recipients. An HTML preview lets you modify something vital earlier than the ultimate model is shipped to your viewers.
That method, you’ll be able to ship your messages to the individuals who matter most — your clients — with full confidence.
Finest E mail Preview Instruments
- HubSpot E mail Advertising Software
- Marketing campaign Monitor
From HubSpot to GlockApps, right here’s how to decide on the fitting e-mail previewer on your wants and funds. Apart from previewing emails, many prompt instruments additionally embody different e-mail advertising options, like superior testing.
Worth: $18 monthly to $800 monthly.
We’ve baked HubSpot’s E mail Advertising Instruments into your CRM plan. You should use genuine and correct buyer information to energy your e-mail advertising efforts.
As a result of the CRM platform scales with what you are promoting, HubSpot’s E mail Advertising Instruments are perfect for rising corporations.
You possibly can simply customise lists as your subscriber depend grows. The drag-and-drop e-mail editor additionally makes previewing emails for various units and platforms simple.
Worth: Ranges from $9.99 a month for 1–1,000 subscribers to $189.99 a month for 30,001–35,000 subscribers.
SendX is an e-mail advertising software program for skilled e-mail entrepreneurs. There’s just one plan (Enterprise Plan), and the value varies based mostly in your quantity of subscribers. The Enterprise Plan consists of all software program options and limitless emails monthly.
SendX caters to “unfairly banned” niches, together with “cryptocurrency” and “afﬁliate advertising.”
Their product gives a heatmap report that includes an outline of call-to-action (CTA) success throughout campaigns. You should use the characteristic to see which visuals encourage readers to take motion.
Worth: $9 month-to-month for a primary plan; $29 month-to-month for an infinite plan; and $149 month-to-month for a premier plan
Marketing campaign Monitor’s Inbox Preview instrument exhibits what your e-mail will appear to be when despatched to all main e-mail suppliers and when seen on varied units.
You merely need to click on the view you’d like from the choices listed on the left. It’s even doable to view your e-mail with out photos.
As well as, this instrument can examine to see in case your e-mail will cross in style spam filters to make sure it lands in your viewers’s inboxes.
Worth: $9 a consumer monthly for a starter plan; $16 a consumer monthly for a marketing strategy; $20 a consumer monthly for an expert plan; and customized pricing for enterprises
Mailosaur lets you immediately see how your e-mail will seem on all in style e-mail purchasers, permitting you to catch any errors and to really feel assured that your e-mail will look nice in any inbox.
It additional lets you view your e-mail on totally different units and totally different browsers. You’ll make sure you appropriate any errors earlier than sending out your emails.
Worth: $59 month-to-month for a primary bundle; $99 month-to-month for a enterprise bundle; $199 month-to-month for a customized bundle
GlockApps is a deliverability instrument that helps entrepreneurs within the tech house preview and check their emails. Apart from testing for spam scores, you’ll be able to preview and analyze e-mail content material.
When you run the checks, GlockApps will give you motion steps to enhance your emails earlier than urgent ship.
Worth: $39 month-to-month for a model plan; $63 month-to-month for a corporation plan; $159 month-to-month for an company plan
SendForensics is an all-in-one e-mail deliverability instrument for in-house entrepreneurs and companies. SendForensics’ instrument is principally for e-mail testing, however the paid plans additionally provide a previewing characteristic.
As a result of the previewer doesn’t use an emulator, you’ll see your e-mail precisely the way it’ll look on a tool or browser.
Free E mail Preview Instruments
- HubSpot E mail Advertising Software
- MailNinja E mail Previewer
- Inbox Analyzer
It is necessary to notice that the next free e-mail preview instruments are additionally free e-mail testing instruments. That means, they’ve the flexibility to help with e-mail previews and e-mail testing.
With HubSpot’s E mail Advertising Instruments, you’ll be able to create, personalize, and optimize your advertising emails with out the necessity for any code or assist from designers.
Since this instrument is a part of the HubSpot CRM platform, you‘ll know the info you’re utilizing to customise your emails is correct. As an illustration, personalize emails by referring to the recipient’s lifecycle stage or membership standing — then schedule your marketing campaign so your personalized emails are despatched mechanically.
Pre-made, customizable e-mail templates and the instrument’s drag-and-drop editor mean you can rapidly create lovely emails to your recipient record.
Lastly, A/B check totally different parts of your emails — comparable to topic traces or the time that you just ship your emails — to find out what works finest on your viewers.
Testing the visible design of your emails is necessary. Nonetheless, do not forget to preview your precise content material as properly.
With SubjectLine.com, you’ll be able to check your topic traces and obtain a free score out of 100. The instrument considers the overall size, phrase size, urgency, and extra.
Phrase alternative issues in your topic traces, and this instrument will assist you develop extra clickable topics so your readers usually tend to open.
MailNinja is a free, easy-to-use, uncluttered e-mail preview instrument. With this instrument, you’ll be able to see on the spot previews of your HTML emails. Moreover, you’ll be able to double-check your alt textual content, ship check emails, and see how your e-mail will look on totally different units.
This can be a easy, free choice when you do not belief or need to use a special preview instrument than your e-mail advertising software program.
Inbox Analyzer, one other free e-mail preview instrument, helps take the ache out of inbox and spam testing your emails.
Ship your emails to the most well-liked inbox suppliers to see how they seem and in the event that they ship — this instrument will let you already know in case your e-mail hits the inbox, spam folder, or is undelivered.
Moreover, you‘ll obtain on the spot studies in your sender scores, status alerts, and even blocklists. With this instrument, you’ll have the ability to discover points and learn to resolve them.
PutsMail is a free e-mail testing instrument by Litmus. Plus, PutsMail enables you to see how your e-mail will look throughout 50+ platforms and units. This can be a useful gizmo when you’re simply in search of a fast and straightforward option to preview your emails.
Paid E mail Preview Instruments
- Get Response
- Preview My E mail
- E mail on Acid
1. Get Response
Worth: $19 month-to-month for e-mail advertising; $59 month-to-month for advertising automation; $119 month-to-month for ecommerce advertising
Get Response is an e-mail advertising software program that may assist you create content material, increase gross sales, and improve site visitors to your web site. Preview your emails in over 25 in style e-mail purchasers, and decide if and when multimedia parts like photos are blocked.
Worth: $99 month-to-month for Litmus Primary; $199 month-to-month for Litmus Plus
Litmus is a instrument for testing and creating e-mail campaigns. With a paid account, you will achieve entry to an e-mail preview testing instrument that lets you see screenshots of your emails throughout 90+ totally different apps and units.
Litmus lets you personalize messages at scale. It’s appropriate for established corporations with giant e-mail lists. Each paid plan comes with e-mail previewing and gives limitless read-only customers. There’s a variety of templates which are simple to implement.
Higher but, if in case you have a Litmus account, you’ll be able to add a Chrome extension to your browser and check your emails with out ever leaving your e-mail service supplier.
With the extension, you’ll be able to validate your hyperlinks, photos, and monitoring. Plus, the extension will immediately run a brand new guidelines with each edit.
Worth: $15 month-to-month for a primary plan; $45 month-to-month for a medium plan; $95 month-to-month for a professional plan
Stripo is an intuitive e-mail builder with e-mail testing and quite a lot of out there e-mail service supplier (ESP) integrations (together with HubSpot, Gmail, Outlook, and Mailchimp). There’s a library of customized modules, so you need to use them throughout varied campaigns.
All the emails you design with Stripo’s HTML editor are responsive, so that you’ll by no means have to fret about how they render for recipients throughout totally different units. Moreover, after constructing dynamic AMP emails with Stripo, the instrument’s code validator checks the e-mail for errors for you.
Stripo can be releasing a “Actual-time co-editing & commenting” characteristic for the Medium and above plans sooner or later. Stripo works for in-house entrepreneurs — there’s additionally a use case for HR managers who ship out inner newsletters.
Worth: $25 month-to-month for the standard plan; $45 month-to-month for a marketing strategy; $160 month-to-month for an expert plan; $399 month-to-month for an enterprise plan
E mail Preview Companies (previously Preview My E mail) is one other e-mail testing resolution that may assist you enhance your efficiency.
With it, you’ll get actual screenshots of your e-mail throughout all the favored email providers in a single click on. This instrument additionally gives e-mail analytics that may assist you higher perceive your e-mail viewers.
It’s an awesome e-mail enhancement resolution for entrepreneurs, designers, and builders. Each plan has limitless e-mail previews to entry through a devoted inbox.
E mail Preview Companies provides you 4 methods to preview emails earlier than sending — copy-paste, API integration, HTML-upload, and ship as e-mail.
Worth: $74 month-to-month for The Fundamentals; $134 month-to-month for Premium; $449 month-to-month for Skilled)
E mail on Acid is an e-mail preview instrument designed that can assist you show emails correctly throughout all purchasers. The e-mail previews are dwell purchasers, so that you’ll see precisely what your subscribers see.
This instrument provides you screenshots, so you don’t have any questions on what your e-mail will appear to be on 90 purchasers and units. It additionally checks for poor formatting, damaged hyperlinks, and code issues.
E mail on Acid additionally gives the flexibility to remark, edit, and assessment e-mail previews immediately within the software program for a quicker and extra environment friendly testing course of.
Begin Previewing, Testing, and Rendering Your Emails
Previewing your emails is a vital a part of e-mail advertising. If individuals can‘t see your emails or your credibility is ruined, these emails haven’t completed their job.
Use an e-mail previewing and testing instrument to make sure they’re good for recipients.
Editor’s be aware: This publish was initially printed in June 2020 and has been up to date for comprehensiveness.