By Sean Tinney August 17, 2023
Anybody who writes commonly, can relate to this – It takes loads of effort and time simply developing with the fitting subjects. Then on high of that you must really write it, and rewrite it, and rewrite it some extra.
As a content material creator, you don’t simply write for one channel, most probably you write for a number of channels – like a weblog, publication, social media.
There are a couple of targets it is best to attempt to obtain with something you write:
1 – Don’t be boring
2 – Train the reader one thing they might not know
3 – Depart an impression that causes readers to really feel like they’ve to reply or react
Due to these targets (actually, they’re my guidelines for writing participating content material), there are days the place you could battle to give you content material concepts.
Then if you do have an concept, it could take you a couple of hours to write down one piece of content material.
But when there was a option to make writing content material faster and simpler whereas nonetheless producing tremendous participating content material, you’d be all for it – proper.
That’s the place repurposing content material comes into play.
On this weblog (which by the way in which was repurposed from a publication), you’ll uncover 10 superb methods to repurpose your content material. Plus I’ll share some examples of the way I’ve repurposed my content material for increased engagement.
Repurpose electronic mail into a brand new weblog
I used to take a look at my publication content material and weblog content material as two totally different methods. Till I wrote this email again in Could. It was about how one can develop your corporation with extra and higher critiques.
I believed it will make an incredible weblog put up, so I did some key phrase analysis (which I do for all my weblog posts) and located there was search quantity for “how one can get Google critiques”.
To repurpose the content material to a weblog I wanted so as to add some extra supporting content material, however the core story was there. Test it out for your self: How to get Google reviews: A step-by-step guide to boosting your sales.
Repurpose weblog content material for a social put up
That is the best option to repurpose content material, simply pull one necessary nugget of knowledge out of your weblog and make it a social put up. Embody the weblog put up URL to assist drive extra site visitors to your weblog content material.
On this instance, I repurposed content material from a weblog put up on the “best fonts for emails” and turned it right into a Twitter put up by highlighting the highest methods to decide on an electronic mail font. Plus I added a graphic exhibiting the highest fonts. By including the URL (as a bitly hyperlink) I used to be in a position to drive further site visitors to the weblog put up.
Repurpose weblog content material for a Thread
Or you possibly can summarize the important thing factors of your weblog with a Twitter Thread.
Make your publication a social put up
I took this newsletter the place we talked concerning the new social platform Threads and turned it into an Instagram Reel, which took Chelsea (you’ll see her within the video) 5 minutes to make.
Then I added the archive of the publication (additionally known as a Newsletter Hub) so anybody, even when they weren’t on our electronic mail checklist, may learn it.
Do you know that every one AWeber accounts come geared up together with your very personal Publication Hub – here’s how you can find it.
Flip a weblog into electronic mail content material
Take that weblog you simply created or a few of your hottest posts and switch it into an electronic mail publication.
You’ve a number of fast and straightforward choices for turning your blogs into publication content material (particularly when you have an AWeber account).
Choice 1: Use the feed aspect
In AWeber accounts there is a “feed” element within the drag & drop builder. Pull the feed aspect into your electronic mail, then add your weblog URL and your most up-to-date weblog posts are routinely added to your electronic mail.
You may present the picture, title, description, writer, and date for every weblog.
The feed aspect can be used for YouTube movies and podcasts.
Choice 2: Ask AWeber’s AI Writing Assistant to summarize your weblog
Whenever you write a protracted kind piece of content material, it may be difficult to then repurpose it into a brief kind content material resembling a publication.
That’s when you possibly can ask AI to summarize your weblog.
AWeber has an AI writing assistant feature constructed instantly into the e-mail message builder. Simply open up the immediate and ask AI to summarize your put up.
Right here’s immediate you need to use to make sure the identical high quality is produced:
Summarize this weblog put up [blog url]. Write it in the identical tone and voice because the weblog put up. Preserve the phrase rely to beneath [include how many words you want the newsletter to be] phrases.
I used this immediate within the video beneath and the outcomes have been superb.
Repurpose a publication for a YouTube video
As soon as your content material’s written, you primarily have an overview for a YouTube video. Now it’s time to share your experience in a video.
On this instance, I took the newsletter about Threads that we already repurposed for social media and had considered one of my colleagues create a YouTube video.
This offers us much more methods we are able to use that one piece of content material for a number of totally different channels.
Repurpose a weblog for a YouTube video
Making a YouTube video from current content material isn’t simply restricted to newsletters. Weblog posts additionally make nice content material for movies.
Right here’s an instance of a weblog put up (Email design tips: A guide for non-designers) that we repurposed right into a YouTube video.
Since weblog posts are typically an extended type of content material, you don’t wish to learn it verbatim. As a substitute break your weblog put up out into sections the place you possibly can discuss key factors of your put up.
Repurpose content material right into a lead magnet
You’ve all this superb content material in your weblog, YouTube movies, your publication, and probably social media which you could bundle collectively to create a lead magnet.
Begin with content material that’s driving essentially the most site visitors, it is a good indicator that’s a well-liked matter.
Right here’s an instance of a lead magnet that AWeber partnered with Litmus on. The general theme of the lead magnet was writing higher emails. Our portion was to teach readers on the several types of copywriting formulation that could possibly be used to write down higher emails. We pulled the content material from this weblog put up titled “The 3 best copywriting formulas for email marketing.”
Repurpose content material right into a course
Creating an internet course is a improbable option to monetize your content material. Plus when utilizing current content material from a weblog put up, creating this course is usually a fairly fast and straightforward effort.
To create worth in your on-line course, it’s necessary to enhance your current weblog content material with supplementary supplies. These could possibly be slideshow displays, participating movies, infographics, templates, and different assist sources that cater to numerous studying preferences.
Right here’s an instance of a course we created in Thinkific. The course, “24/7 Email Marketing Masterclass,” was created utilizing some content material from our weblog and different supporting supplies.
Drawing on the wealth of knowledgeable insights accessible from our content material, we curated a outstanding studying expertise that resonates with our customers and helps them turn out to be higher electronic mail entrepreneurs.
Repurpose content material for a podcast episode
Wanting concepts for a podcast episode? Look no additional than your current content material. Publication and weblog content material make nice subjects for a podcast.
The very best half is you primarily have an indicator on how standard that content material will likely be by taking a look at your electronic mail opens and clicks or weblog site visitors.
AWeber created a sequence of podcast episodes primarily based solely on the content material from this Ultimate Guide to Email Marketing.
Right here’s an instance of a kind of podcast episodes:
Repurposing content material will not be a brand new, revolutionary technique. It’s really a really strategic a part of a well-rounded advertising plan. However you’d be shocked what number of nice content material writers don’t apply this technique. Me included, till lately.
So when you haven’t began repurposing your content material, no time like the current to begin. If in case you have been, let me know what ways you employ.