It’s been simply over six months because the new AI-powered Bing with Bing Chat launched – however its total search engine market share stays just about unchanged globally and within the U.S.

Why we care. When the brand new Bing launched, it felt just like the daybreak of an thrilling new period in search. Microsoft appeared to have a reputable likelihood to erode a few of Google’s dominance and grow to be a very worthy competitor to Google, due to its new conversational and generative AI tackle search. Sadly, that hasn’t occurred.

By the numbers. Bing’s U.S. search market share was 6.47% in July, per StatCounter.

Us Search Market Share July2023 Statcounter
  • In February, when new Bing launched, it’s market share was 6.35%. Bing’s market share peaked at 6.61% in March.
  • However Bing’s U.S. market share was sometimes over 7% in 2022, with a excessive of seven.82% in November.

Bing’s world search market share was 2.99% in July, per StatCounter.

Global Search Market Share July2023 Statcounter
  • The best Bing’s world search market share has been this yr was in January, at 3.03%, a month earlier than new Bing was introduced. In 2022, Bing was persistently over 3%.

Microsoft disputes these numbers. A WSJ article immediately (paywalled, so I’m not linking to it) famous that:

  • “[Microsoft] disputed exterior knowledge, saying third-party knowledge firms aren’t measuring all of the people who find themselves going on to Bing’s chat web page.”

StatCounter stated its knowledge takes visitors to and from Bing’s chat under consideration.

Yusuf Mehdi, Microsoft’s company VP and shopper CMO, advised WSJ the corporate’s inside knowledge exhibits Bing taking market share from Google, however failed to supply any figures.

  • “We’ve made extra progress within the final six months than now we have within the earlier decade or two mixed. We’re delighted with our begin,” Mehdi stated.

This declare appears a bit odd, contemplating round this time 10 years in the past, Bing’s search market share was 17.9%, per comScore.

How Microsoft celebrates six months. Microsoft’s Aug. 7 blog post highlighting the variety of chats (1 billion) and pictures created (750 million), in addition to 9 quarters of progress for Edge. And it earned them a stunning quantity of PR due to many publications masking the launchiversary (Search Engine Land was not amongst these, as a result of there was nothing new to report back to you).

Dig deeper. Right here’s a few of our earlier protection of the AI search engine arms race that by no means really turned a race:


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