Social selling is a singular alternative to naturally and non-intrusively have interaction potential consumers by way of social media. On this submit, you’ll discover 50 social promoting statistics that will help you get began.

people discuss social selling stats at an event

Whether or not you’re questioning if social promoting is an effective funding or what platforms it is best to leverage to maximise your ROI, this submit will present actionable insights for your enterprise.

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Social Promoting Statistics

1. Of organizations engaged in social promoting, 61% report revenue growth.

2. Sales professionals who use social selling shut 40-50% extra new enterprise than those that don’t.

3. Social media ranks third among the many best gross sales channels, as per HubSpot’s 2023 Sales Strategy & Trends Report.

4. In line with LinkedIn, 78% of companies that use social selling outperform those that don’t.

5. Plus, companies that prioritize social promoting are 51% more likely to reach their sales quota, in accordance with LinkedIn information.

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6. Gross sales professionals with a powerful social promoting index on LinkedIn have 45% more sales opportunities than those that don’t.

7. Audiences uncovered to model messages on LinkedIn are six times more likely to convert, in accordance with information from the social firm.

8. In a single LinkedIn examine, 31% of gross sales reps utilizing social promoting reported closing offers value over $500,000 with out a single in-person meeting with the buyer.

Buyer Engagement Statistics

9. Social media customers numbered 4.8 billion globally as of April 2023.

10. Of B2B consumers, 75% use social media to make buying decisions, in accordance with analysis from LinkedIn.

11. Of buyers in the U.S. and Canada, 42% analysis sellers who contact them by taking a look at their LinkedIn profile.

12. Social media > engines like google? For some folks, sure. HubSpot x Brandwatch’s Global Social Media Trends Report offers a breakdown of shoppers throughout completely different generations who seek for manufacturers on social media extra usually than on engines like google:

  • GenZ (18-24 years): 36%
  • Millennials (25-34 years): 22%
  • GenX (35-54 years): 21%
  • Boomers (55+): 6%

13. Of buyers in Asia Pacific (particularly Australia, India, and Singapore), 34% need sellers to get in contact through social networking websites, in accordance with 2022 information from LinkedIn.

14. Of consumers, 68% made at least one purchase immediately from social media in 2021, in accordance with information from Sprout Social.

15. Of shoppers surveyed by Sprout Social, 98% mentioned they plan to make at the very least one buy by way of social purchasing or influencer commerce in 2022.

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16. Social media is particularly influential for the Gen Z purchaser’s journey. Of Gen Z shoppers, 97% use social media as their top source of purchasing inspiration, in accordance with a 2022 report from the Influencer Advertising Manufacturing unit.

17. The older generations are to not be left behind. A survey of 600+ U.S. adults in January 2023 revealed that 46% of Gen Xers discovered a new product via social media during the last three months.

18. Of TikTok users, 55% analysis new manufacturers and merchandise on the platform, in accordance with 2022 findings from TikTok.

19. Of TikTok users, 38% interacted with content posted by a brand whereas conducting product analysis.

20. Social media is projected to generate $1.2 trillion in transactions by 2025, in accordance with analysis from Accenture.

Social Promoting Adoption Statistics

21. Companies want a gentle inflow of results in market and promote to, and convert. Social media may also help with that. Of sales professionals, 56% leverage social media to find new prospects.

22. Of salespeople, 31% say they use social media content material as gross sales enablement content material, in accordance with HubSpot’s 2023 Sales Strategy & Trends Report.

23. Moreover, social media content material ranks within the top five kinds of sales enablement content best at aiding salespeople to win offers.

24. Of salespeople, 47% say that social media presents the best high quality leads, coming second after referrals from present prospects.

25. Of gross sales professionals, 55% harness social media to analysis prospects and/or their companies, with LinkedIn being the most effective platform for this function.

26. Patrons within the U.S. and Canada recognized social networking websites as one among their top three favored outreach methods by sellers, in accordance with LinkedIn’s 2022 State of Gross sales Report.

27. Over 40% of sellers within the U.S. and Canada are “very energetic for enterprise functions” on LinkedIn, Whatsapp, and Twitter.

28. Of B2B marketers, 89% are already utilizing LinkedIn to generate leads.

29. The State of Social Listening in 2022 by Social Media Immediately and Meltwater surveyed over 650 professionals from varied industries, with outcomes exhibiting that just about 61% of organizations have a social listening system.

Social Promoting Greatest Apply Statistics

What social media platforms do you have to be leveraging?

30. The main social platforms utilized by salespeople to find new prospects (as per HubSpot’s 2023 Sales Strategy & Trends Report) are:

  • 75% use Fb
  • 51% use Instagram
  • 43% use LinkedIn
  • 41% use YouTube
  • 38% use Twitter
  • 27% use TikTok

31. In case your crew desires to attain a youthful demographic, take into account TikTok, Instagram, and Snapchat. Of 18- to 29-year-olds, 71% say they use Instagram, 65% use Snapchat, and over 30% use TikTok, in accordance with a 2021 Pew Research Center survey in the U.S.

32. If you wish to attain excessive spenders, take into account TikTok. In line with findings from a 2022 TikTok examine, consumers that go to TikTok as a part of their buy journey declare to spend 1.6x more on their purchases than those who don’t.

33. For those who’re a B2B salesperson, take into account LinkedIn and Fb. In line with HubSpot’s 2023 Sales Strategy & Trends Report, these are the highest two best social media platforms for B2B salespeople to search out new prospects.

34. LinkedIn may even be helpful if you happen to’re a B2B salesperson focusing on folks in cost, as there are 65+ million business decision-makers on the platform.

35. B2C gross sales professionals uncover new prospects most successfully by way of Fb, Instagram, LinkedIn, YouTube, and TikTok (on this order), as per HubSpot’s 2023 Sales Strategy & Trends Report.

36. For those who’re focusing on prospects within the U.S. and Asia, take into account TikTok. The USA and Indonesia make up the platform’s largest audiences.

37. If you wish to promote to millennial professionals, take into account LinkedIn. Throughout the globe, 6 out of 10 LinkedIn customers had been between 25 and 34 years old as of the primary month of 2023

38. If video is part of your technique, take into account Instagram. The HubSpot Weblog’s 2023 Video Advertising Report discovered that Instagram presents the highest ROI when sharing marketing videos.

39. YouTube is one other profitable choice for promoting through video. The platform produces the second-highest ROI and lead generation results for video marketing.

40. Listed below are the leading social selling features utilized by social media entrepreneurs:

  • 22% use Instagram Retailers
  • 22% use Fb Retailers
  • 19% use Instagram Dwell Purchasing
  • 17% use Fb Market
  • 14% use Fb Dwell Purchasing
  • 11% use TikTok Store

Find out how to Leverage Social Media Platforms for Most ROI

41. For LinkedIn social promoting, start by rising your community. In line with LinkedIn’s 2022 State of Sales report, sellers within the U.Okay. who surpassed their quota by over 50% had been round 2.8 occasions as prone to say they’re making a “considerably bigger effort” to broaden their community on the platform in comparison with sellers who solely met quota.

42. For those who’re energetic on LinkedIn, concentrate on InMails. Of InMail responses, 65% arrive within 24 hours, and 90% arrive inside one week.

43. Nonetheless, keep away from sending InMails over the weekend. In line with LinkedIn, InMails despatched on Saturday get 8% fewer responses than common. On Friday, the response price is 4% beneath common.

44. Hold your LinkedIn messages brief. Messages with 400 phrases or much less have a 22% higher than the average response rate for all InMails.

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45. One ultimate InMail tip: Keep away from bulk messages. InMails despatched one after the other see around 15% greater response rates than these despatched in bulk.

46. The adage goes, “an image is value a thousand phrases.” So, a video should seemingly be value far more. However which format do you have to use?

You is likely to be higher off beginning with short-form movies, resembling TikToks, Instagram Reels, and YouTube Shorts. In line with the HubSpot Blog’s 2023 Video Marketing Report, short-form video has the most important ROI and can also be probably to go viral. It’s additionally on the prime for lead era.

47. If long-form video is extra your fashion, 36% of video marketers say that the optimum size for a long-form advertising and marketing video is 3-6 minutes.

48. Moreover, 89% of individuals say that they’ve been satisfied to purchase a services or products by watching a video, in accordance with a survey from Wyzowl.

49. Of sales professionals, 16% use generative AI instruments for prospect outreach, resembling writing emails, social media messages, and name scripts.

50. When do you have to publish on social media? In line with the 2023 Global Social Media Trends Report by HubSpot and Brandwatch, right here’s what social media entrepreneurs within the U.S. really feel are the very best timings:

  • Fb: 9 a.m. to 12 p.m.
  • TikTok: 3 p.m. to 9 p.m.
  • Instagram: 12 p.m. to six p.m.
  • LinkedIn: 9 a.m. to three p.m.
  • YouTube: 3 p.m. to six p.m.
  • Twitter: 9 a.m. to three p.m.

Did any of those statistics shock you? Because the enterprise panorama adjustments, so will greatest practices for connecting with potential prospects nearly. Sustain-to-date with social promoting greatest practices to remain forward.

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