Earlier this 12 months, our social media supervisor, Mitra, revealed a TikTok to the Buffer account that went viral, with over two million views and greater than 100,000 likes eventually depend. This type of virality is uncommon, and we haven’t seen something comparable since then.


Mid day Goal runs are definitely worth the danger #CapCut #targetrunsarethebest #remotework #remoteworklife #wfh #wfhproblems #workfromhome #targettok #targetrunsbelike #targetruns

♬ original sound – Buffer

In an excellent world, each TikTok you create will go viral. It could definitely be nice to get the phrase out about Buffer — however that’s not how the world works.  We’re not defeatists, although – the character of social media signifies that consistency usually yields higher outcomes than virality. And we’ve been constant.

Due to cautious evaluation of which components of our viral TikTok contributed to its success, we’ve been in a position to increase our metrics since then. We attribute a lot of this understanding to TikTok analytics.

On this information, we’ll undergo every part you should learn about TikTok analytics — from what metrics and insights can be found to the best way to get all of them without cost to what you are able to do with them to spice up your development on TikTok.

What’s TikTok analytics?

TikTok analytics is a set of information and metrics that present insights into how your content material performs on the platform.

They mean you can perceive who your viewers is, what content material they interact with, and when they’re most lively. This data is essential as it may possibly provide help to make data-driven choices to create your finest content material, enhance engagement, and develop your viewers.

Learn how to entry your TikTok analytics

Right here’s the best way to entry your TikTok analytics.

On cell

Open the app and navigate to your TikTok profile (within the backside right-hand nook).


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