Welcome! Should you’re an everyday customer, you’ve most likely seen how various things go searching right here in the present day.

I’m dropping in in the present day to present you a fast overview of what’s new, what we mentioned goodbye to, and why.

What’s in and what’s out

Hi there, mobile-optimized mega menus that information your expertise. 

The screenshot exhibits how the Tales navigation merchandise opens to guide you thru your choices:

The earlier navigation bar (proven beneath) served some guests effectively sufficient. However others discovered it arduous to learn and “overwhelming.”

Hi there, streamlined studying expertise that permits you to give attention to the useful resource you selected with out attempting to attract you into one thing new. On the brand new web site, this current article, How To Strengthen Your ‘Change Muscle’ for Your Content Team’s Success, doesn’t share the web page with something.

Articles on the redesigned CMI website don't share the page with any additional resources, providing a reading experience that lets you focus first, then move on when ready.

Goodbye, loud widgets, sidebar advertisements, and how-to guides distracting you from the web page you’re viewing. The identical article on strengthening the change muscle fought for consideration subsequent to an enormous orange subscribe field and colourful “Present Hits/All Time Hits” widget.

Articles on the old CMI website fought for attention with the bright promotional boxes and widgets in the right sidebar.

Hi there, commonplace blue underlined hyperlinks in copy. Goodbye, hard-to-read orange. Don’t fear – you’ll nonetheless see loads of CMI’s signature shade on the location (orange is the happiest coloration, in any case). Now we’ll use it as an accent to attract your eye round.

Whether or not you liked or merely tolerated the previous Content material Advertising Institute web site, you would possibly surprise why we made these adjustments. Right here’s the quick model:

You requested us to do higher

After we requested earlier this 12 months for suggestions about what CMI may do higher, you instructed us (very clearly) the location wanted work:

  • “Make the web site really feel extra trendy.”
  • “I might return to the web site; it’s a little uninspiring.” 
  • “The web site might be overwhelming and arduous to navigate.”
  • “Tone down among the graphics. The orange is loud sufficient by itself and the graphics generally really feel like they’re yelling at me.”

Message acquired!

The location wanted a contemporary infrastructure that masses sooner and improves the cellular expertise

The CMI web site hadn’t gotten a significant refresh in a few years. It couldn’t sustain with velocity and cellular efficiency expectations. And that made it arduous for guests to seek out and devour the useful content material on the location.

You gained’t see each change we made as a result of they’re constructed into the content material administration system. However you’ll profit from a content material presentation that’s higher organized, extra continuously up to date, and simpler to browse from all gadgets.

CMI training and occasions turn out to be simpler to seek out

Till in the present day, guests touchdown on the CMI homepage noticed solely that overwhelming navigation bar, a current video, and a protracted record of the latest articles we’d revealed.  

Right this moment, the house web page showcases the whole lot CMI presents. Our hottest and most current articles are nonetheless there, however the residence web page now additionally contains details about our instructional occasions and curated sources round a featured subject that adjustments every month. (The main focus in August: viewers constructing.)

This section of the CMI homepage showcases upcoming events, including Content Marketing World, Marketing Analytics & Data Science conference, and a webinar. The section below features articles on this month's featured theme: Audience building.

Inform us what you suppose, so we are able to preserve enhancing

We all know there’s extra work to do, and we’ll roll out a number of new options quickly. We additionally know you’ll possible discover a number of glitches (does any web site improve ever go off with out a hitch?).

Take into account this section one. The brand new website’s trendy, versatile underpinnings will allow us to preserve altering and evolving to satisfy your wants.

So come on in and take a look round. I’d like to know what you think.

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