A pleasant work surroundings tops the scholars’ profession precedence listing.

Taiwan, twentieth July 2023 – Universum, a world thought chief in employer branding, has launched the Taiwan findings of its annual world expertise survey that tracks the profession aspirations and preferences of Taiwan’s younger expertise and measures the extent of employer attractiveness of organizations out there.

On this 12 months’s survey, Universum has collected responses from over 5,000 college college students from 36 universities from November 2022 to Could 2023. And the research reveals that the banking trade has overtaken monetary providers & expertise as enterprise college students’ most most well-liked trade. Whereas the pc software program and expertise sector stays the best choice for engineering college students, the analysis reveals a notable rising curiosity (+26%) of their desire to work in IT and engineering consulting.

The research additional reveals that younger expertise are drawn in direction of established employers with world operations based outdoors of Taiwan. Regardless of the sturdy curiosity in working for established organizations, the report signifies a rising desire amongst college students to work for a start-up (2023: 30%, 2022: 17%).

Versatile working situations and work-life steadiness outweigh safe employment

The 2023 research reveals {that a} “pleasant work surroundings” is Taiwan college students’ high desire, in comparison with the earlier two consecutive years the place they’ve ranked “excessive future earnings” as their primary employer desire. Rising significance was famous within the “versatile working situations”, which rose from ninth to third place and “encouraging work-life steadiness”, which elevated by 2 locations to 4th place. In the meantime, there was a big drop within the desire for “safe employment”. It has shifted right down to the thirteenth place this 12 months from the third place in 2022.

By way of curiosity in distant work alternatives, the findings point out that extra college students are enthusiastic about distant work (74% in 2023 in comparison with 70% in 2022) however they’ve additionally expressed their rising considerations a couple of distant work setup.

Mike Parsons, Managing Director of APAC for Universum, stated “The research reveals that younger Taiwanese expertise getting into the workforce are drawn to employers who supply sturdy ‘high quality of life’ advantages, akin to encouraging work-life steadiness and providing office flexibility, in addition to different softer elements of the employment expertise, such because the friendliness of the working surroundings. These items can usually be difficult for expertise to measure earlier than they be part of an organization, which is why it’s so necessary for employers to speak nicely about themselves by their employer branding and different expertise outreach.

With competitors for high expertise in Taiwan turning into extra intense, it’s vital that employers sharpen their expertise attraction and employer branding and do what they’ll to extend their attraction to realize a aggressive benefit. It’s now not okay for employers to go away expertise attraction to job adverts and recruiters alone. Knowledge like this helps employers refine their messaging, lead with essentially the most compelling narratives, and stand out in a noise area.”

College students’ wage expectations dropped for the primary time since 2020

In 2023, the annual wage expectations from college students have dipped by 4% from 689 805 TWD to 661 869 TWD. This reversed the pattern set since 2020’s survey, which noticed a gradual enhance within the anticipated annual wage of Taiwan’s younger expertise within the double-digit vary (2020 to 2021: 15%, 2021 to 2022: 21%). Amongst enterprise/commerce and engineering/IT college students, college students within the latter group have the best expectation on wage with a mean annual remuneration of 836 315 TWD. Nonetheless, the analysis additionally reveals they’ve lowered their expectation in comparison with 2022 by 4%, and that is the primary time since 2020 they’ve decreased their anticipated salaries.

Different highlights within the survey present the gender pay hole between feminine and male college students has decreased from 36% to 30% with anticipated salaries of males at 825 463 TWD each year and girls at 577 038 TWD each year.

Ideally suited Employer Rankings

This 12 months, engineering/ IT college students voted the next as their most tasty employers:

  1. Google
  2. TSMC (Taiwan Semiconductor Manufacturing Firm)
  3. Apple
  4. Microsoft
  5. ASML

For enterprise/ commerce college students, they chose the next as their most tasty employers:

  1. Google
  2. Apple
  3. Microsoft
  4. Dcard
  5. Amazon

About Universum  

Universum is a data-driven employer branding company. Based in Stockholm, we at the moment are energetic in over 60 international locations, with key hubs in Zürich, Paris, Berlin, London, New York, Singapore and Shanghai. The Universum Expertise Survey, carried out in over 60 markets worldwide, surveyed multiple million college students and professionals about their preferences amongst potential employers, their profession concepts, and communication preferences. Leveraging this, we offer our shoppers with the analysis, technique, and artistic options they should compete extra successfully for expertise.  

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