At Litmus, our ardour lies in serving to entrepreneurs effectively create impactful emails. For over 15 years, we’ve collaborated with entrepreneurs worldwide, enabling them to craft unbelievable viewers experiences. Electronic mail is on the core of any built-in advertising and marketing program, and the calls for on advertising and marketing groups when it comes to quantity, high quality, and outcomes have solely elevated. We acknowledged early on that testing emails earlier than sending was essential, and that’s why we expanded our focus to make all the e-mail workflow seamless, together with constructing, designing, collaborating, gaining approvals, analyzing efficiency, and personalization for higher enterprise outcomes.

The discharge of the iPhone years in the past remodeled e-mail advertising and marketing without end. With the rise of cellular, a rising listing of e-mail purchasers and suppliers, and rising calls for for customized experiences, creating nice e-mail campaigns has change into extraordinarily complicated. On common, entrepreneurs spend over two weeks on every e-mail and handle a number of variations. The necessity to construct, design, and check earlier than it was “Protected to Ship” turned (and nonetheless is) core to efficient e-mail and multi-channel advertising and marketing.

Now, we’re on the subsequent “Cell Second” with the proliferation of Synthetic Intelligence (AI) set to revolutionize workflows, together with e-mail. We’re excited to discover how AI could make entrepreneurs extra environment friendly, productive, and embrace a brand new period of e-mail advertising and marketing from ideation to the inbox.

The rise of AI in content material creation, dynamic content material and personalization, and development in low/no code e-mail constructing, have created an rising deal with e-mail optimization and testing to make sure B2C and B2B manufacturers alike can Make Each Ship Depend. With extra individuals in a position to now create e-mail, the danger and actuality of the emails being damaged and leading to poor subscriber experiences (e.g., rendering and accessibility points, damaged hyperlinks, spam filters, and off model content material) is extraordinarily excessive.

We proceed to focus our Litmus platform on methods to handle these challenges and market dynamics dealing with entrepreneurs as we speak and sooner or later. We’re thrilled to supply AI-powered options, similar to Litmus Assistant, which optimizes topic traces and e-mail content material for participating emails. AI Recommendations, a Litmus Personalize offering, empowers entrepreneurs to indicate clients what they need, crafting preferrred shopper journeys and maximizing email-driven income. We’re additionally launching two new main merchandise at Litmus Dwell in September to assist with these challenges; keep tuned!

As we have interaction with entrepreneurs worldwide, we perceive that e-mail high quality expectations are larger than ever as a result of generative AI and superior personalization. Whereas AI is predicted to extend e-mail quantity and velocity, it can additionally add complexity and dangers, requiring a steadiness of human and technical checks all through the workflow and thorough e-mail testing.

Our long-term imaginative and prescient is to handle these challenges and extra inside the Litmus platform and work alongside entrepreneurs all through their workflow. We purpose to harness the ability of AI and rising applied sciences to create broader e-mail workflow efficiencies, together with impressed artistic design options, clever challenge identification and determination, and quicker collaboration for higher ROI out of your e-mail program.

We look ahead to partnering with you on this thrilling journey.

Erik Nierenberg
Litmus CEO

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