Uncover who the Brazilian college students need to work (and why)!

Do You Know Who’s Ranked Amongst the High 100 Most Ideally suited Employers in Brazil?

This 12 months, Universum carried out an intensive survey, reaching out to over 20,000 college students from greater than 120 faculties in Brazil to establish their dream employers and the explanations behind their decisions.

The survey coated various areas of the nation and unveiled a number of compelling tendencies which might be anticipated to form the hiring and employer branding methods of organizations within the upcoming 12 months. Listed here are some key takeaways:

1. Emphasis on Work-Life Stability

The analysis has dropped at gentle the sturdy need amongst Brazilian college students to realize a wholesome work-life stability. These bold younger abilities purpose to strike a harmonious mix between their work-related tasks and obligations, and their private actions, household commitments, social life, and hobbies.

Flora Minardi, Nation Supervisor Brazil for Universum, emphasised the numerous impression of this rising demand within the job market: “The info from this 12 months’s survey reinforces how firms and organizations are recognizing the paramount significance of work-life stability for each productiveness and expertise retention. Many have already taken proactive steps by implementing insurance policies and applications that foster a tradition of equilibrium between work and private life. These initiatives embrace versatile working hours, distant work choices, and advantages that assist staff’ household life and total well-being.”

2. Impostor Syndrome, Gender Gaps in Wage… and in Preferences

In accordance with the analysis, girls at the moment are prioritizing attributes associated to objective when selecting an employer, equivalent to assist for gender equality, company social duty, and moral requirements. However, males are likely to worth attributes related to efficiency, rewards, and innovation. Nonetheless, when negotiating their first wage after faculty, girls nonetheless ask for 19% lower than males.

3. Wage Expectations

The survey revealed that younger Brazilians are keen to simply accept decrease salaries proper after graduating from college. This marks a notable decline in wage expectations, reaching the bottom level since 2019. Elements like political uncertainty, inflation, and layoffs have impacted college students’ outlook on future earnings.

4. Job Preferences Throughout Disaster

The survey additionally confirmed that IT and enterprise college students specific a desire for bigger organizations over startups. Flora Minardi commented, “Right here we clearly see the impression of layoffs. In Brazil, we have now witnessed a number of organizations decreasing workers, which has generated anxiousness amongst these getting into the job market. The seek for bigger and established firms nonetheless signifies stability and safety for younger expertise.”

Concerning the survey

Universum’s complete survey supplies invaluable insights into the preferences and expectations of scholars throughout varied fields, providing invaluable steering for employers aiming to draw and retain prime expertise. Understanding these tendencies will likely be instrumental for organizations in search of to reinforce their employer branding methods because the job market evolves and workforce priorities shift. On August ninth, Universum held the Awards in addition to a networking occasion on the NU Financial institution places of work in São Paulo, Brazil.

For additional particulars and in-depth evaluation of the survey findings, please go to http://universumglobal.com/rankings/brazil/.

About Universum   

Universum is a data-driven employer branding company. Based in Stockholm, we at the moment are energetic in over 40 markets, with key hubs in Zürich, Paris, Berlin, London, New York, Singapore and Shanghai. The Universum Expertise Survey, carried out in over 60 markets worldwide, surveyed a couple of million college students and professionals about their preferences amongst potential employers, their profession concepts, and communication preferences. Leveraging this, we offer our shoppers with the analysis, technique, and inventive options they should compete extra successfully for expertise.   

Do you wish to better understand your brand image, audience and competitors?

Every year Universum surveys over 1 million students and professionals worldwide to identify the brand image status of the most attractive employers. Our Analytics solutions give you the insights you need to win the war for talent.

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