Immediately, you’ll find out about sitemaps.

We’ll cowl the fundamentals first. Then transfer on to discussing differing types and the very best practices you may comply with when making a sitemap.

And also you’ll see some examples.

Let’s begin.

What Is a Sitemap?

A sitemap is a file that tells engines like google like Google what pages you’ve in your web site. It helps them discover and index your website.

Sitemaps can be found in extensible markup language (XML) and hypertext markup language (HTML) format. (Extra on these later.)

Whereas sitemaps are usually created for crawling functions, firms additionally construct sitemaps after they’re planning their website architecture.

They usually create visible sitemaps. Like this:

an infographic illustrating visual sitemap

This visible sitemap helps to know how all of the content material matches collectively when planning the positioning construction.

Notice: The remainder of this text focuses on sitemaps which might be related for search engine marketing—those that assist engines like google (and web site guests) discover your pages. Not visible sitemaps, that are used for internet design functions.

Why Are Sitemaps Vital?

When search engine bots crawl your website, they comply with hyperlinks to find pages. 

an infographic illustrating how search engines work

However typically, they will miss a number of nooks and crannies. Particularly in case your website is massive or has advanced navigation.

That is the place sitemaps come to the rescue.

By making a sitemap, you are giving engines like google a useful listing of all of your pages. 

Consider it as a cheat sheet that tells them, “Hey, these are all of the pages I’ve. Do not miss them!”

Your pages should be discovered earlier than they will rank in search outcomes. And sitemaps assist with that.

In case you’re already utilizing a sitemap, you may run your web site by way of an auditing device like Site Audit

The device scans your sitemap and identifies any errors it may need, like formatting errors. And provides suggestions on repair them.

Configure the tool to run your first audit.

After the audit is full, go to the “Points” tab and seek for “sitemap.”

You’ll see whether or not there are any errors detected. 

In that case, click on on “Why and repair it” to know what the difficulty is and deal with it.

an example of “Why and how to fix it” section about sitemap.xml issue in Site Audit tool

Totally different Sorts of Sitemaps

There are two most important sorts of sitemaps: XML and HTML. 

Let’s go over every:

XML Sitemaps

An XML sitemap is a file that lists all of the pages in your web site. Which makes it simpler for engines like google to crawl and index your content material.

XML sitemaps are written for search engine bots—not customers. 

Together with the listing of pages, an XML sitemap can even embody different technical particulars. Like when the web page was final modified, how ceaselessly the web page content material is prone to change, and the web page’s precedence relative to different pages on the positioning (indicated on a scale starting from 0.0 to 1.0).

Right here’s what an XML sitemap with this data would possibly appear to be:

an XML sitemap with list of pages, containing other information such as when the page was last modified

And right here’s an instance of an XML sitemap URL: Because of this your XML sitemap may very well be positioned at this URL.

HTML Sitemaps

An HTML sitemap is a web page in your web site itemizing all necessary web site pages.

It serves as a desk of contents. And helps each search engine bots and human guests simply navigate by way of your website.

Not like XML sitemaps, HTML sitemaps are designed primarily for customers.

They supply a useful overview of your web site’s construction and permit guests to search out particular pages shortly.

Right here’s an instance of an HTML sitemap:

an example of an HTML sitemap from Tata Cliq’s website

An HTML sitemap’s URL seems like a daily webpage URL.

What Are the Variations Between XML Sitemaps and HTML Sitemaps?

Let’s have a look at some key distinctions between XML and HTML sitemaps.

XML sitemaps are:

  • Supposed for engines like google
  • Written in XML code
  • Capable of embody URLs in any order
  • Not designed for human readability or navigation

HTML sitemaps are:

  • Supposed for customers
  • Created in HTML and displayed as webpages
  • Useful for offering a structured listing of hyperlinks to pages throughout the website
  • Designed for human readability and navigation. However will also be utilized by engines like google for crawling.

XML Sitemap Examples

XML sitemaps look a bit cryptic. 

Let’s see some examples.

  1.  Samsung’s XML sitemap:
Samsung’s XML sitemap
  1. Finest Purchase’s XML sitemap:
Best Buy’s XML sitemap
  1. Shopify’s XML sitemap:
Shopify’s XML sitemap
  1. OpenAI’s XML sitemap:
OpenAI’s XML sitemap

HTML Sitemap Examples

HTML Sitemaps look extra human-friendly. 

Listed here are some examples:

  1. Microsoft’s HTML sitemap:
Microsoft’s HTML sitemap
  1. Airbnb’s HTML sitemap:
Airbnb’s HTML sitemap
  1. Walmart’s HTML sitemap:
Walmart’s HTML sitemap
  1. Apple’s HTML sitemap:
Apple’s HTML sitemap

Sitemap Finest Practices

Earlier than making a sitemap, think about auditing your web site to search out and repair any technical points you may need.

You need to use Semrush’s Site Audit device for this.

The device checks your web site for greater than 140 on-page and technical points. Together with broken links, redirect chains and loops, and duplicate content

Pages with these points shouldn’t be part of your sitemap. No less than not till these points are mounted.


As a result of they could confuse search engine bots and waste their crawl funds (a crawler will solely get to so a lot of your pages earlier than it strikes on). 

Open the device, enter your web site URL, and click on “Begin Audit.”

enter your website URL in Site Audit tool’s search bar

The configuration window will pop up. 

Subsequent, choose the variety of pages you wish to examine for points. And click on “Begin Website Audit.”

select the number of pages you want to check for issues per audit in Site Audit Settings

After the audit is full, go to the “Points” tab. You’ll see which technical errors your website has.

“Issues” tab in Site Audit tool shows which technical errors your site has

You can too seek for a selected error. Simply kind the identify of the difficulty within the search field and the device will spotlight whether or not you’ve that drawback.

For instance, if we search “redirect chains,” we see 107 pages are affected.

search for “redirect chains” is Site Audit shows 107 affected pages in this example

It’s a good suggestion to make use of this device to search out and repair errors together with your web site earlier than creating XML and HTML sitemaps.

Let’s shortly go over another greatest practices you may comply with:

Embrace Web page Precedence

In case you’re creating an XML sitemap, you may assign a <precedence> tag to your pages.

This tag tells Google how necessary a selected web page is from a crawling standpoint.

Priorities are set with values akin to 0.0, 0.1, 0.2 and so on. All the way in which to 1.0. The upper the worth, the extra necessary the web page is.

If all pages are set with the identical precedence, Google could not be capable of prioritize crawling. So, be sure to’re tagging pages appropriately.

Notice: The precedence tag is not a assure that Google will crawl or index pages within the order you specify. It is extra like a suggestion, with Google finally deciding the crawling precedence.

Point out Change Frequency

In an XML sitemap, you should utilize the <changefreq> tag to inform engines like google whenever you count on a selected URL’s content material to alter.

This may also help them schedule their crawling in a extra environment friendly approach. 

There are seven <changefreq> values you should utilize:

  • By no means: Suggests the content material at this URL isn’t anticipated to alter ever once more. This may be used for archived pages that may stay static indefinitely.
  • Yearly: Signifies that the content material on the URL modifications about as soon as per 12 months. This may very well be relevant for pages internet hosting annual studies or yearly occasion data.
  • Month-to-month: Works greatest for pages which might be up to date on a month-to-month foundation
  • Weekly: Signifies pages that would get up to date every week, akin to ecommerce product pages
  • Day by day: Identifies pages that require day by day updates, akin to horoscope pages
  • Hourly: Signifies pages that wants hourly updates, akin to pages that share climate updates
  • At all times: Works greatest is for pages that characteristic real-time data, akin to inventory costs

Keep away from Noindex Pages

Sitemaps sign to engines like google which pages you need crawled and listed. 

So, don’t embody your pages with noindex tags in your sitemap. It will ship conflicting alerts to them.

Keep away from Duplicate Content material

When engines like google encounter equivalent (or close to equivalent) pages in your sitemap, they’re liable to losing their crawl funds in your duplicate pages.

It is like they are going in circles as an alternative of exploring new and helpful content material in your web site. 

By excluding duplicates, you make sure that search engine crawlers deal with the unique, distinctive pages that deserve their consideration.

Use A number of Sitemaps

XML sitemaps have limits—they can not listing greater than 50,000 URLs or ​​be bigger than 50 MB. 

In case your sitemap goes over these limits, you’ll have to make use of a number of sitemaps.

Guarantee Your Sitemap Is Error-Free

Sitemaps are an necessary a part of your web site. They assist engines like google and customers discover your pages.

So, don’t overlook them.

Use Semrush’s Site Audit device to detect points together with your sitemap.

Get began by signing up for an account at the moment.


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