We ran the most important hreflang research ever, almost 10X bigger than another research. In complete, we checked out points on 374,756 totally different domains that used hreflang tags. Our findings present that 67% of them have not less than one problem.

67% of domains have hreflang issues across 374,756 domains studied

Let’s have a look at the commonest points it is best to really care about.

Most common hreflang issues

56.3% have pages lacking x-default

56.3% of domains have pages missing x-default hreflang annotations

Setting an x-default isn’t required. However it’s endorsed in case you want a fallback web page for customers whose language settings don’t match any of your localized variations.

Hreflang works by probably the most particular match. Language+nation is extra particular than simply language, which is extra particular than x-default. X-default largely serves as a backup or international default web page, the place you need to ship individuals.

18% have pages lacking self-referencing hreflang tags

18% of domains have pages missing self-referencing hreflang tags

Self-referencing hreflang tags are included in the guidelines. However they’re actually extra like a finest apply and not actually required.

Within the previous days of hreflang, earlier than the programs and plugins dealt with it, having a lacking self-referencing tag meant that if you copied the tags to different pages, not less than one of many connections could be damaged. That is much less more likely to occur on trendy web sites, so it’s not as massive of an problem.

16.9% have hreflang tags referencing redirected or damaged pages

16.9% of domains have hreflang tags referencing redirected or broken pages

In the event you hyperlink to an incorrect URL, then the tags are damaged and pages can’t swap correctly within the search outcomes. They work in pairs to type a cluster of pages. That is what an hreflang cluster seems like.

What an hreflang cluster looks like

If the damaged hyperlinks are momentary whilst you’re nonetheless establishing pages, it’s OK to depart them. If these damaged pages don’t exist and also you don’t plan to have them, it doesn’t actually harm something—however you could need to take away the references anyway.

Redirected pages included in hreflang tags are OK solely when you have an auto-redirecting international model of the homepage. 

There may be an approved setup for homepages solely that makes use of a 302 redirect for dynamic redirects primarily based on location and language settings. I see individuals attempt to change this on a regular basis, but it surely’s a documented setup that has been really helpful and dealing on many websites for years.

In all different conditions, a redirected web page referenced in hreflang tags will imply that one thing is damaged.

15.3% have pages lacking reciprocal tags

15.3% of domains have pages missing reciprocal hreflang tags

As I discussed, hreflang tags work in pairs. If each pages don’t reference one another, they’ll’t set up the connection and swap correctly within the search outcomes. 

That is particularly necessary when you have got a number of variations of a web page in the identical language. Chances are you’ll find yourself sending the consumer to a model of the web page for the fallacious nation.

8% have hreflang tags pointing to non-canonical URLs

8% of domains have hreflang tags pointing to non-canonical URLs

Hreflang is one in all many canonicalization signals that Google makes use of to find out which model of a duplicate page it ought to index. In lots of instances I’ve checked out, the canonical tag was ignored in favor of the URL laid out in hreflang. 

Nevertheless, that is only a sign like many others and will be ignored, so it might work otherwise.

4.6% have pages with incorrect hreflang values 

4.6% of domains have pages with incorrect hreflang values

Hreflang requires two-letter language codes (ISO 639-1) and two-letter nation codes (ISO 3166-1).

A number of the frequent incorrect values are individuals utilizing the nation code as an alternative of the language code, typos, making an attempt to make use of area codes once they aren’t supported, or making an attempt to make use of three-letter codes as an alternative of two-letter ones.

Some individuals simply use codes which might be fallacious as nicely. For instance, they use issues like “la” for Latin America, however that doesn’t work. One other frequent one is “uk” when they need to use “gb.” However the humorous factor right here is that “uk” is a specifically reserved code, and Google really accepts this one!

3.2% have pages with inconsistent language attributes

3.2% of domains have pages with inconsistent language attributes

This problem exhibits pages with totally different language codes declared within the HTML language attribute and hreflang annotation for the URL. 

These are totally different programs, however each are used to say what language the web page is in. In the event that they don’t match, one thing is fishy and it is best to test which language the web page is definitely in.

2.5% of domains have multiple web page referenced for a similar language 

2.5% of domains have more than one page referenced for the same language

For an hreflang language or language and nation mixture, it is best to solely have one web page specified for every distinctive worth. In the event you specify “en” for a web page and use “en” once more however say it’s a distinct web page, then Google goes to have to decide on one or the opposite. They will’t each be the proper model.

Whereas this typically occurs within the code of the web page, it’s usually a mismatch between the code of the web page and sitemaps. Ahrefs’ Site Audit seems in any respect the supported hreflang implementation places, together with the <head>, HTTP header, and sitemaps.

2.5% of domains have the identical web page referenced for multiple language

2.5% of domains have the same page referenced for more than one language

On this case, pages had been referenced for multiple language in hreflang annotations. For instance, you may even see this problem in case you reference the web page in an hreflang tag that specifies the web page is for English and one other hreflang tag that claims it’s for Spanish.

You shouldn’t have two languages on the identical web page, so test which one is appropriate and take away the opposite one.

Ultimate ideas

An enormous thanks and shoutout to my colleague, Oleksiy Golvoko, for serving to me collect this information! I’m shocked the numbers weren’t worse within the research, however I think that numerous these websites have primary implementations.

Hreflang is complicated and onerous to get proper. It could possibly break in so many various methods. Right here’s what Google’s John Mueller has to say about it.

Wish to see in case your website has hreflang points? Run it by way of Site Audit or strive it without cost with Ahrefs Webmaster Tools.

Hreflang is a subject I’m enthusiastic about and one which I’ve written and offered many occasions, so I used to be pleased to write down this up. One of many first weblog posts I made edits to after I joined Ahrefs was our hreflang guide. I’d advocate that if you wish to be taught extra about hreflang and a few of the nuances of it.

When you have questions, message me on Twitter.


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