An search engine optimization rating is a metric given by an search engine optimization instrument to provide you an concept concerning the well being of your web site relating to search engine optimization. The precise which means will differ relying on which instrument you employ. However typically talking, it refers back to the technical search engine optimization well being of your website.

Having technical errors in your web site can considerably impression how your website performs on the search engine outcomes pages (SERPs). Due to this fact, you’ll wish to guarantee your website will get the perfect search engine optimization rating attainable. The extra technical points your website has, the decrease your rating will be. 

By monitoring your search engine optimization rating, you may perceive which areas of your website want enchancment.

Tips on how to examine your search engine optimization rating for free?

Ahrefs has a devoted instrument referred to as Site Audit that can be utilized totally free as a part of Ahrefs Webmaster Tools

Health Score, via Ahrefs' Site Audit

Ahrefs’ Well being Rating is the share of inner URLs in your website that don’t have errors. 

We take the variety of inner URLs with out an error, divide it by the full variety of inner URLs, after which multiply it by 100 to get a share.

You can begin by making a free Ahrefs Webmaster Tools account.

Ahrefs Webmaster Tools

When you’ve created your account, you’ll be taken to your dashboard. From right here, go to Create > Venture. You’ll be requested to import your tasks from Google Search Console. 

Importing projects from GSC


It’s also possible to add your tasks manually, verifying possession by way of DNS document, HTML tag, or HTML file. However a GSC import is the simplest, so we’ll use that instance right here.

You’ll be requested to attach your Google account and choose which tasks you wish to import.

Option to import projects in Ahrefs' Site Audit

As soon as imported, your challenge can be added to your dashboard. Earlier than you run your first audit, contemplate adjusting a few of the settings. To take action, click on the three dots within the right-hand nook of the challenge and choose “Edit settings.” In settings, head to Web site Audit.

"Edit settings" option in Ahrefs' Site Audit

The primary setting you may alter is the audit schedule. You possibly can customise the audit frequency to your wants by operating every day, weekly, or month-to-month audits. 

Customize crawl schedule in Ahrefs' Site Audit

In case you have a big web site, you need to head to the “Crawl settings” and alter the crawl limits. Tasks robotically have a most crawl restrict of 10,000 pages, however you may alter this as you want.

Adjusting crawl limits in Ahrefs' Site Audit

You possibly can add a Google API code in order that Site Audit can retrieve the Core Web Vitals utilizing Google’s PageSpeed Insights. 

Importing Core Web Vitals

From right here, you may run your first crawl. Our instrument crawls all of the pages it finds in your web site—then gives an total search engine optimization well being rating, visualizes key knowledge in charts, flags all attainable search engine optimization points, and gives suggestions on methods to repair them.

Site Audit considers a number of completely different points when searching for inner errors, together with:

As soon as the instrument has completed crawling your website, you’ll be taken to an audit overview that exhibits your web site’s Well being (or search engine optimization) Rating.


With a paid Ahrefs account, you too can see the search engine optimization rating of different web sites. This may be extraordinarily useful for freelancers doing preliminary assessments of a possible shopper or for somebody seeking to buy a website.

Tips on how to enhance your search engine optimization rating

To enhance your search engine optimization or Well being Rating, you need to deal with any errors your website has. You possibly can see the entire issues your web site at the moment faces within the “All Points” tab within the left-hand menu. 

List of issues, via Ahrefs' Site Audit

Points have a color-coding system that signifies their significance. Errors are marked in pink, warnings in yellow, and notices in blue. You wish to repair as many of those as attainable, however errors are crucial.

While you click on on an error, you’ll be taken to a breakdown of the problem. This could embrace the URLs that the problem seems on, in addition to different metrics resembling whether or not the web page has natural visitors, if it’s indexable, and so forth. 

SEO issue breakdown, via Ahrefs' Site Audit

As Ahrefs is devoted to serving to you enhance your search engine optimization as a lot as attainable, there may be additionally a “Why and methods to repair” button for every situation. This may open a pop-up that explains the problem intimately and advises methods to repair it. 

"Why and how to fix” option for 404 pages, via Ahrefs' Site Audit
An instance of the “Why and methods to repair” choice for 404 pages.

You possibly can work your approach by means of fixing any points you may. Nonetheless, in case you are much less skilled and have very technical points, resembling localization issues or points with schema markup, then chances are you’ll wish to discover an affordable SEO service supplier to assist you. 

Incessantly requested questions concerning the search engine optimization rating. 

What components contribute to an search engine optimization rating?

There are a variety of errors that Ahrefs’ Site Audit takes into consideration when calculating your Well being Rating:

  • Crawlability points 
  • Duplicate content material (canonical points)
  • Localization points (hreflang issues)
  • HTML tag points (a number of meta, title, and H1 tags)
  • Issues with sitemaps
  • Robots.txt points
  • Damaged or lacking inner and exterior hyperlinks
  • Damaged JavaScript
  • Damaged photos and enormous photos

What is an effective search engine optimization rating?

Any rating over 80 can be thought-about “good,” which means 80% of inner URLs are error-free. In case your website has a rating above 90, that is thought-about “glorious.”

Why is an effective search engine optimization rating vital?

Monitoring your search engine optimization well being can provide you a complete understanding of how technically sound your web site is. 

Having a wonderful search engine optimization rating means your website is freed from technical errors that could be hurting its efficiency in serps.

Does an search engine optimization rating matter for rating?

Sure and no. Google doesn’t take any third-party metric under consideration as a rating issue. So having a prime search engine optimization rating doesn’t at all times imply your rating will enhance. 

Nonetheless, Google does use its personal algorithms that think about a few of the components that contribute to your search engine optimization rating. Due to this fact, in case your search engine optimization rating may be very low, it’s possible the problems affecting your rating can also be affecting your positioning and even blocking your pages from displaying up in search outcomes.

How can I examine my search engine optimization rating for free?

Create a free Ahrefs Webmaster Tools account and add your web site as a challenge. From right here, you may run month-to-month, weekly, and even every day website audits as you have to examine and repeatedly monitor your search engine optimization rating. 


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