Persons are flocking to the digital economic system for extra freedom, flexibility, and, ideally, extra {dollars}.

And it’s working. Based on Goldman Sachs Research, “the rise in digital media consumption and the appearance of expertise…has lowered limitations to content material creation.” By 2027, the creator economic system could possibly be price half a trillion {dollars}. 

Content material creators are taking benefit. A lot of them have already deserted the nine-to-five grind. They’re now working for themselves.

However what in case you promote a service as an alternative of a product? All of a sudden you end up dealing with a bottleneck. Your work nonetheless requires effort, time, and your private presence.

That’s why it feels such as you gave up the nine-to-five…simply to start out a brand new nine-to-five.

The answer is to leverage your time by switching from companies to merchandise. What in case you might construct a repeatable digital product that sells itself whilst you sleep? You’d decouple your labor out of your earnings. 

However earlier than you do, you’ll need to know just a few issues about digital merchandise:

  • What you may promote? 
  • What gross sales methods are succeeding?
  • The place are all of the gross sales occurring proper now?

Let’s reply all three with particular emphasis on that crucial query: the place?

What’s a digital product?

A digital product is an digital asset you may promote with little to no price of duplication. Usually, a digital product could also be a bit of media like an eBook. Customers can obtain the product and put it to make use of on their machine of alternative.

What are examples of digital merchandise? 

If you happen to suppose it sounds area of interest, contemplate this: Amazon sells roughly half a billion eBooks per year. And 83% of all video game sales are fully digital. 

On-line programs, coaching movies, webinars, eBooks, music, PDFs, digital artwork, widgets, and apps. Digital merchandise are so ubiquitous, we barely consider them as digital anymore. 

We simply consider them as merchandise.

Digital merchandise are so widespread, many creators “area of interest down” their companies. You possibly can promote coaching for distinctive markets as a result of it’s really easy to search out them now.


Take Leela Sinha, a coach providing management intensive for a particular persona kind. Leela has a distinct segment market, teaching “intensives,” or folks with risk-taking tendencies.

Leela’s story reinforces why digital merchandise are so widespread now, however not from the client’s finish. Consumers understand how handy it’s to obtain a film reasonably than order a DVD.

However contemplate Leela’s perspective. At some point, Leela wrote a publish on Fb about gender inclusivity. All kinds of enterprise house owners responded, making a storm of feedback.

So Leela determined to capitalize and logged into AWeber. 

Inside six hours, Leela had a wholly new course on gender inclusivity.

Fairly than promoting teaching companies, which might be time-intensive, Leela spent all of that point upfront. There was now a digital product able to promoting again and again—with none further work.

AWeber offered the platform to get Leela’s course up and working, prepared to simply accept funds. Leela revealed the course with a hyperlink within the Fb thread, which was nonetheless scorching with incoming feedback.

The power to provide a digital product that shortly by means of AWeber “made all of the distinction,” in line with Leela.

The place are you able to promote digital merchandise?

You might discover a standard thread with the entire examples above: most gross sales happen by means of a particular platform.

When you can create a PDF from scratch and promote it on to prospects, it’s not all the time supreme. You possibly can create extra worth in your prospects when your digital merchandise additionally carry full-fledged experiences with them.

To unlock these experiences, you’ll want a digital platform to deal with the grunt work. 

That’s very true in case you’re not fairly as Web-savvy as Leela—a minimum of not for the second. So the place do you begin? Let’s discover the digital platforms for constructing digital merchandise and promoting them on-line.


AWeber is a full-fledged e-mail advertising supplier. Nevertheless it additionally affords an entire platform for creators promoting digital merchandise. 

With AWeber, you may construct e-mail newsletters, ship out programs by way of e-mail, and join platforms like Fb, WordPress, and PayPal to run your whole digital product enterprise.

Customers could particularly admire the landing page builder. Your touchdown web page is a key cog in your digital product machine: it’s the “gross sales rep” able to shifting merchandise, even whilst you sleep. Create a terrific touchdown web page in your digital product and also you’ve separated your earnings out of your time.

After that, it’s merely a matter of site visitors. And AWeber’s subscriber segment tools show you how to enhance and hone your method over time.

Who’re they?

Consider AWeber as your modern-day storefront. However reasonably than providing a enterprise card, you ship guests to a touchdown web page.

From there, your touchdown web page captures guests with an e-mail sign-up type. Customers usually commerce their e-mail for a “lead generator” you provide—usually a free digital product like an eBook. 

By way of AWeber, you may add your digital product and choose a fee kind (one-time? Subscription? Fee plans?). Then let the touchdown web page deal with the gross sales in your behalf.

AWeber’s touchdown web page instruments do a lot of the give you the results you want, serving to you construct a visually constant model. You’ll look skilled and succesful. 

And even in case you promote your merchandise on different platforms like Shopify, it’s a breeze to attach AWeber’s touchdown web page instruments to those merchandise.

Most important varieties of digital merchandise bought

Something digital works on AWeber, however merchandise like eBooks and programs are particularly widespread with our creators. 

Contemplate Alycia, a Zumba instructor struggling to get folks to enroll in her courses. She turned to AWeber’s touchdown web page builder. There she used a software displaying her upcoming Zumba courses, which sparked buyer curiosity.

Her e-mail subscribers went up 100%.

Creator programs like Naomi DeRuiter’s are nice methods to show the bottleneck of teaching companies right into a leveraged enterprise. DeRuiter set her AWeber touchdown web page to repeat a free digital cheesemaking class and improve her subscribers.

She solely taught the category as soon as. However her AWeber touchdown web page continues to be signing up new subscribers.

Ranging from pricing

With the free version of AWeber, you may check out one touchdown web page with a small transaction payment—simply 1%. Or, in case you go for $20/month, you may construct limitless touchdown pages and cut back your transaction charges to 0.6%.


Elizabeth Resnick used AWeber to construct Joyful, Wholesome, and Sizzling. Her area of interest? Teaching profitable professionals on weight reduction, health, and constructing a wholesome life-style.

Resnick’s bread and butter had been 90-minute teaching periods. These periods had her giving useful one-on-one recommendation. However given her restricted schedule, Resnick knew she had two choices if she wished to develop. Both elevate her costs sky-high or discover a technique to “productize” her companies.

She selected the latter, utilizing AWeber to construct a neighborhood with group periods. Now she might attain a better viewers with the identical time funding. She additionally added digital merchandise like recipes and meal plans.

Now her AWeber touchdown pages deal with extra of the work. Resnick funnels in site visitors from her social media accounts. 

In consequence, she earns more cash per hour with out altering her core providing.

Why are they the most effective?

AWeber’s supreme for creators or anybody who needs to promote digital merchandise whereas rising an e-mail listing. Touchdown pages can accomplish each directly. These pages seize e-mail addresses whereas pushing digital merchandise.

And all of it occurs with out the creator lifting a finger.


Most important kind of digital merchandise bought

Throughout! Most consider Etsy as a tangible merchandise retailer, with essential classes like house decor, jewellery/equipment, clothes, marriage ceremony & get together, or arts & collectibles. 

Even so, there are extra digital products on Etsy than folks know. Merchandise vary from digital planners and Canva templates to eBooks and ChatGPT prompts.

A fast abstract

Etsy is a large platform: $2.5 billion in revenue in 2022 and nonetheless rising. Consider constructing an Etsy store as planting your flag in an enormous digital market. It has its personal ecosystem, together with its personal SEO rules.

Ranging from pricing

Etsy pricing features a 20-cent payment for every merchandise you listing, plus a 6.5% payment for the whole lot you promote on Etsy. That quantity isn’t static, both; in actual fact, it’s gone up twice over the previous a number of years.


Though the largest Etsy success tales are typically tangible shops, there’s no cause you may’t succeed with digital merchandise. And the benefit of digital merchandise is that you simply don’t need to spend money and time transport the merchandise to each nook of the world.

Take Ralu Patrea, who constructed a paperless planner on Etsy. Producing about $3,000/month with minimal bills, it’s a enterprise that scales—extra prospects don’t essentially imply rather more work for Patrea.

Ralu Petrea Etsy store selling digital planners

Total impressions

Etsy could have a fame for promoting knick-knacks and residential items. However there’s additionally a thriving digital market on Etsy price exploring. 

The charges are on the costly facet. And also you’ll cede some management to Etsy since it’s a must to play by their guidelines. 

However these are the breaks if you would like entry to Etsy’s huge public market.


Most important kind of digital merchandise bought

You possibly can promote virtually something on Shopify. However probably the most common products are tangible items like attire, artwork and residential decor, food and drinks, and health and beauty merchandise.

A fast abstract

Shopify is nice for individuals who desire a platform for constructing a big-time retailer that scales. Promoting attire and bodily items? You’ll love the interface.

Ranging from pricing

Shopify Pricing is $39/month flat for a basic small business, plus small transaction charges with bank card charges of two.9% + 30¢ USD on-line, or 2.7% + 0¢ USD in individual. 

However since we’re speaking about digital items, the decreased in-person transaction payment probably gained’t enchantment to you. Anticipate to pay that 2.9% transaction payment plus 30 cents for each product you promote.


Cinnamon and Jason of Pixie Faire found a big area of interest within the doll clothes market and constructed their retailer up over a long time, beginning with an eBay retailer in 2008. Inside about 18 months, they had been publishing their very own patterns. 

Then they bumped into the normal bottleneck. They couldn’t scale this enterprise with out critical investments.

In order that they went digital. They’re now promoting $600,000 a yr by means of Shopify with downloadable PDFs for doll clothes patterns.

Pixie Faire selling digital downloads of doll clothes

Total impressions

Shopify is nice if you would like a retailer that scales—and a retailer you may name yours. Nevertheless it helps if you have already got site visitors. It’s much less a neighborhood and publication progress platform than a spot to promote items to an present buyer base.


Most important kind of digital merchandise bought

Teachable is all about on-line programs. This makes it a terrific platform for coaches who don’t wish to repeat these programs—and want a technique to stretch their time. It’s additionally a platform for establishing digital data merchandise like podcasts and eBooks.

A fast abstract

Consider Teachable as supreme for a particular kind of creator: the coach who needs to maintain instructing however doesn’t have the time to maintain doing one-on-one periods. 

Teachable additionally dietary supplements your time by providing instruments like an AI curriculum generator. This reduces the friction it takes to construct your first course.

Ranging from pricing

Starting at $0/month makes for a low barrier to entry. However there’s additionally a $1-per-product and 10% transaction payment, which suggests Teachable will take a chew as quickly as you begin making gross sales.


Yoga courses take extra work to scale. In a conventional setup, you may solely cost as many college students as you may match right into a room. That’s why Rachel Jesien went past the one-class-at-a-time paradigm and niched down.

She developed specialised every day yoga tutorials for folks with particular issues like scoliosis. The area of interest made her instructing extra related for distinctive buyer segments. For Jesien, it meant accumulating earnings with out instructing each class herself.

Rachel Jesien digital yoga classes

Total impressions

Teachable is a good possibility for coaches and different service-based companies who want to show their choices into merchandise. 


Most important kind of digital merchandise bought

Like Teachable, Thinkific is all about programs and academic digital merchandise. It’s one other avenue to discover if it’s essential to flip a conventional service right into a repeatable product.

A fast abstract

Thinkific’s major focus is course creation. You’ll additionally admire the neighborhood membership infrastructure. The instruments are right here if you wish to undertake Elizabeth Resnick’s method to a training neighborhood.

Ranging from pricing

In case you have only one course and one neighborhood, Thinkific is free. However if you wish to stretch your legs—say with a customized area—will probably be $36/month. You also needs to watch for the transaction fees related along with your nation.


Ellie Diop of Ellie Talks Money had a company job the place she was in command of a number of big-time cash selections. When she was laid off, she turned to Thinkific as a result of she knew she had specialised data that was price promoting. Thus far, she’s taught over 3,000 college students and picked up seven figures in funds by means of the platform.

Ellie Diop of Ellie Talks Money

Total impressions

Thinkific’s options could strike you as slim, but it surely’s an intuitive technique to construct a creator course whenever you need assistance turning your data right into a product.


Most important kind of digital merchandise bought

Memberships, digital merchandise, and bodily merchandise rule the day on Gumroad. However it could be most well-known for the way shortly it could arrange creators with digital merchandise. It’s additionally a handy platform for constructing subscriber-based communities.

A fast abstract

Gumroad’s easy interface works on each ends: it’s straightforward for purchasers to purchase and straightforward for creators to get began. It’s an excellent platform if you wish to take a look at new concepts on the Web and gauge if there’s sufficient curiosity for what you’re promoting.

Ranging from pricing

With a 10% flat transaction fee, Gumroad does take a chew. Nevertheless it’s additionally a beginner-friendly technique to begin: you solely pay as you make gross sales.


Brian Hahn achieved success on Gumroad promoting preparation guides for the bar examination. What initially started as a facet hustle for Hahn finally discovered its viewers, generating six figures of income.

Brian Hahn selling digital products on GumRoad

Total impressions

Gumroad’s community-building options aren’t fairly what you may want for the value. However there’s sufficient right here to get began along with your first digital product. And also you gained’t need to fork over a number of money at first phases.


Most important kind of digital merchandise bought

Sellfy’s widespread with attire and equipment like mugs and branded knick-knacks. Its digital file internet hosting and supply is a helpful platform for promoting eBooks, printable PDFs, and tutorial guides.

A fast abstract

Sellfy hosts an eclectic mixture of creators who aren’t solely digital. You may also use their print-on-demand choices in case you’re promoting equipment and attire however don’t desire a bodily footprint for your corporation.

Ranging from pricing

Go for $19/month with the starter possibility and also you’ll make gross sales on Sellfy—albeit with an higher ceiling of $10,000 in gross sales earlier than it’s a must to improve.


King of the Strings had a YouTube viewers with over 175,000 subscribers and wished to search out extra methods to monetize it. Promoting on Sellfy meant eBooks, video classes, and providing free trial choices and digital classes to assist construct a publication.

King of Strings selling gated music lesson videos

Total impressions

Sellfy leans extra into the attire and equipment facet of issues. Nonetheless, its digital product capabilities are greater than sufficient to get began. Take into accout: in case you anticipate a number of gross sales, the flat value will go up.


Most important kind of digital merchandise bought

Digital items and programs are the secret right here. Payhip’s pleasant to coaches and anybody seeking to construct a membership neighborhood. 

A fast abstract

Payhip makes it straightforward to “arrange store” nearly with an internet retailer and affords digital items and programs. You may also join customized domains to keep up a constant model in your choices.

Ranging from pricing

Beginning at $0/month, Payhip’s catch is a 5% transaction payment. That places it on par with Etsy and fewer than others, however it could nonetheless eat into your earnings. If you happen to pay extra month-to-month, you may carry that payment down: the primary tier runs $29/month.


Crystal Dawn Culinary is all about plant-based meals. Nevertheless it’s not simply courses. Digital merchandise like downloadable recipes and culinary programs assist scale the enterprise.

Crystal Dawn Culinary selling digital cooking classes

Total impressions

Payhip is a pleasant possibility for anybody who needs to get began and needs an entire system for promoting digital merchandise on-line. However AWeber’s touchdown web page and extra publication options will probably give it an edge on this division.


Most important kind of digital merchandise bought

Podia’s an all-in-one platform for constructing your bodily items retailer on-line. It additionally affords loads of options for programs, teaching, eBooks, webinars, and workshops.

A fast abstract

Don’t have a neighborhood? Podia’s a wonderful technique to kickstart viewers curiosity. In addition they provide a number of buyer assist for getting arrange for the primary time, which makes Podia efficient for newcomers who aren’t tech-savvy.

Ranging from pricing

$0/month, with 8% charges. If your corporation takes off, you’ll need to pay $33/month to unlock limitless gross sales and downloads in your digital merchandise. If you have already got prospects, $33/month is your actual starter value.


Becky Mollenkamp is a enterprise mindset coach. She leveraged Podia’s community-building options to stack on high of her present programs. In doing so, she supercharged the engagement she was getting from purchasers.

The neighborhood memberships alone finally drove $10,000/yr in earnings.

Becky Mollenkamp selling digital products on podia

Total impressions

Podia’s one other all-in-one expertise in case you’re going from zero internet presence to promoting your first digital merchandise.


Most important kind of digital merchandise bought

SendOwl creates a easy infrastructure for promoting all sorts of digital products

Subscriptions? Music sheets? How-to guides and hobbyist content material?

Positive. Even software program presets (like templates for Adobe Lightroom photographers) are straightforward to promote with SendOwl.

A fast abstract

SendOwl leans closely into the digital facet of product gross sales. They’ll provide the options you want for coupon codes, constructing “Drip” content material, or creating on-site checkout options. They match properly into your internet presence if you have already got an present neighborhood and web site and easily wish to monetize.

Ranging from pricing

You can begin with 3 free months, then $9/month—there’s additionally a per-order administration payment of 5%.


Nicole Young was a SendOwl buyer who discovered success promoting pictures presets and eBooks. She additionally loved linking SendOwl with Shopify to mix the options of each platforms.

Total impressions

SendOwl is extra for individuals who aren’t seeking to construct a neighborhood, however to monetize. Usually, this implies you’ll have already got an viewers keen and ready to purchase.


Most important kind of digital merchandise bought

Well being & health, enterprise & finance, self-help, and inventive digital merchandise are stylish over at SamCart.

A fast abstract

SamCart affords loads of options for monetizing programs and including digital merchandise to an present web page. They provide mobile-friendly options as nicely. Their no-code, checkout-anywhere add-on is particularly handy.

Ranging from pricing

Just a little heftier than different choices at $79/month starting out—however with none point out of transaction charges.


Fit with Mommy Lu affords a web based exercise/dance class that prospects can stream to house units. It’s the modern-day equal of house exercise tapes and DVDs—but it surely’s a lot simpler to promote.

Total impressions

The digital product gross sales instruments are spiffy. However chances are you’ll discover its community-building options missing, particularly in case you’re ranging from scratch.

The place to promote digital merchandise

Being a full-time creator ought to include actual freedom and adaptability. Promoting your companies isn’t all the time the trail to get there. To increase your attain, chances are you’ll finally need to promote digital merchandise.

In spite of everything, you may’t scale a one-on-one service. However you can scale your corporation when your touchdown web page does all of the promoting for you. 

The consequence: much less time, more cash, and a enterprise you’re a lot happier with.

AWeber is the entire e-mail supplier and digital gross sales platform you’ll have to get began. Play with our landing page builder and see how straightforward it may be to promote your merchandise even whenever you’re off doing the rest.


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