CRM dashboards present a centralized view of your small business’s information, gross sales, and key efficiency indicators. Your buyer relationship administration (CRM) answer comprises a wealth of important information in your clients, leads, in-progress offers, advertising campaigns, and extra. 

However it’s not sufficient simply to retailer that data. 

You want to have the ability to entry it rapidly and use it to make higher choices. 

That’s the place CRM dashboards are available. 

CRM dashboards offer you insights into your clients, sales,  advertising actions, and progress towards objectives. 

This text introduces CRM dashboards, explains why you want them, and reveals you how one can create dashboards that profit your small business. 

What’s a CRM dashboard? 

CRM dashboards offer you fast entry to real-time details about your gross sales actions and efficiency. Dashboards are a characteristic of most fashionable CRM methods. The perfect ones supply all kinds of easy-to-understand graphs and charts. 

Who makes use of CRM dashboards?

Staff members throughout the corporate can profit from intuitive visualizations of key information. Some dashboards, like job lists, are made for people. Others, like marketing campaign efficiency experiences, are shared by entire groups. 

The teams that discover essentially the most worth in CRM dashboards embody gross sales, advertising, assist, and the C-suite. 

Gross sales 

CRM dashboards assist the gross sales crew monitor their pipeline and prioritize a very powerful offers and alternatives. Dashboards can be utilized to show deal statuses, gross sales forecasts, particular person gross sales rep efficiency, and extra. 

Advertising and marketing

Advertising and marketing CRM dashboards observe key metrics from the dimensions of your contact record to the efficiency of your most up-to-date advertising emails. 

Buyer assist

Buyer assist can use dashboards to get perception into the ticketing workflow, together with the typical ticket response time and what number of tickets are at the moment within the pipeline. 

The shopper assist crew can even view advertising marketing campaign dashboards to get a way of what makes clients blissful so as to enhance buyer expertise.


Enterprise leaders don’t wish to deep dive into each deal or marketing campaign — they wish to rapidly perceive what’s going nicely and what wants fixing. They need gross sales forecasts, income projections, and different big-picture experiences.

Dashboards are the right instrument to provide executives a broad overview of the group’s efficiency. 

Advantages of CRM dashboards 

When companies choose to invest in a CRM, they’re often serious about automating mundane duties or managing contacts and leads

CRM dashboards and experiences are only a bonus. 

However dashboards have the potential to rework your processes, decision-making, and communication. Let’s have a look at a number of of the important thing advantages.

1. Perception into your gross sales pipeline

CRM dashboards supply a broad view of your complete sales pipeline. For instance, you’ll be able to see what number of offers are in every stage of the pipeline and what the typical worth of these offers is. Or have a look at offers by gross sales rep or by trade. 

Having a centralized hub for pipeline information helps salespeople prioritize leads and concentrate on the offers they will shut.

Example of custom sales pipeline
Gross sales Pipeline

2. Actual-time updates

Not like these spreadsheets you share on the month-to-month assembly, CRM dashboards replace in real-time. Accessing the newest data helps you’re taking motion rapidly and make higher strategic choices. 

3. Simplified data sharing

Dashboards enable each stakeholder to entry the identical up-to-date data. 

Nothing will get misplaced in e-mail. Nobody has final week’s model of the information. Everybody can see the identical dashboard from any gadget in any location. 

A wonderful thing about dashboards is that they hold groups on the identical web page. For instance, when advertising and gross sales share dashboards, it improves the movement of the pipeline. 

Say you’ve a dashboard widget displaying deal standing by trade — advertising can establish which industries are offering high-quality leads and focus their lead-generation efforts there. 

Options of a superb CRM dashboard

Dashboards are a element of most CRMs, however some are higher than others. Listed below are some options it is best to search for in CRM dashboards. 


Your groups ought to have the ability to see the knowledge that’s useful and actionable to them — nothing extra and nothing much less. 

Customizable CRM dashboards allow you to entry real-time information that displays your small business, your processes, and your pipeline. You’ll be able to focus in your prime objectives and by no means waste time digging by means of information that isn’t related to your group. 

Intuitive interface

Your CRM will probably be utilized by crew members from a wide range of departments with a variety of expertise — accessing and deciphering CRM dashboards shouldn’t require any experience. Any consumer ought to have the ability to simply discover, perceive, and export information from the dashboards. 

Person permissions

An excellent CRM will allow you to grant completely different ranges of entry to customers in several roles. Some folks could solely want permission to view a dashboard, whereas others must be allowed to edit it. 

Find out how to create CRM dashboards 

For stylish dashboards that streamline reporting and support decision-making, simply observe these steps. 

Step 1. Select the fitting CRM

All of it begins with the fitting CRM software program. 

Earlier than you consider options, have an thought of which metrics will probably be most vital to your CRM reporting. That method, you’ll be able to verify that the CRM can generate the dashboards you want. 

In fact, dashboards aren’t the one performance to search for in a gross sales CRM. Look to mix your intuitive visible shows with options like: 

Step 2. Outline your objectives

The perfect CRM dashboards can show experiences on nearly any metric. However there’s such a factor as an excessive amount of information. 

Your dashboards are presupposed to be a fast snapshot of vital data, not a messy jumble of graphs and charts that crew members need to waste time digging by means of. 

Slim down the objectives of every crew to a few key metrics. You’ll be able to all the time change this later (see step 5), however it’s greatest to start out with essentially the most significant experiences and go from there. 

Metrics to include on a sales dashboard
Gross sales Dashboard Knowledge

Step 3. Contemplate your gross sales course of

Each enterprise has a singular gross sales pipeline and course of. Your personalized dashboards ought to mirror yours.

For instance, for those who promote to a number of personas with distinct buyer journeys, you may want separate dashboard shows for each. Otherwise you may wish to break down your gross sales efficiency by the product groupings you employ at your organization. 

Step 4. Construct your CRM dashboard

In steps two and three you gathered details about your KPIs and your distinctive gross sales course of. It is best to now have a transparent thought about what to incorporate in your CRM dashboard. 

Some CRMs supply templates to simplify the method of making your dashboards. See if any pre-created dashboards meet your wants as they’re or with minimal edits. 

Your dashboard creation choices will rely in your CRM, however you’ll in all probability need to make some choices about how your information will probably be displayed. 

In case you’re displaying the variety of new offers, will you present the every day, weekly, or month-to-month worth?  Will your gross sales rep efficiency dashboard be a desk or bar graph?

If you’re using ActiveCampaign, follow these instructions to create custom CRM dashboards. 

Step 5. Keep up-to-date

Your gross sales and advertising objectives change often, and so ought to your CRM dashboards. Decide how usually you’re going to evaluate the dashboards. 

If you do your evaluate, speak to members of every crew that makes use of the CRM. Discover out if there’s any data they should do their jobs higher. And ask in the event that they discover the present data helpful — don’t depart ineffective widgets on the dashboard. 

Are any crew members nonetheless compiling information manually? CRM reporting might streamline the method. 

CRM dashboard examples 

In search of some CRM dashboard inspiration? These are a number of of the actual dashboard experiences that ActiveCampaign provides. 

Deal Proprietor Overview report

The Deal Proprietor Overview report helps you to view the efficiency of your gross sales crew over time. By default, this dashboard reveals the entire variety of offers that have been created, gained and misplaced throughout all pipelines. You too can apply filters to see particular pipelines, deal statuses, and extra. 

ActiveCampaign sales deal overview dashboard
Gross sales Deal Overview Report

Deal Forecast report

The Deal Forecast report reveals you your pipeline standing and supplies enterprise forecasts on a every day, weekly, or month-to-month cycle. It additionally helps you to see your historic forecast accuracy. 

ActiveCampaign sales deal overview dashboard
Gross sales Offers Forecast Report

Automation Overview report

The Automation Overview report reveals a listing of all of the automations you’ve in place, together with the variety of campaigns each comprises and the variety of contacts who entered it. In case you’re utilizing lots of automations, you’ll be able to filter by the label to seek out the one you need. 

 ActiveCampaign sales deals automated forecasts
Gross sales Offers Automated Forecasts

Gross sales Efficiency report

The Gross sales Efficiency report supplies a view of gross sales efficiency metrics like whole deal worth, whole variety of offers, and common deal worth. Visible bar graphs present offers sorted by stage and by gross sales rep. 

ActiveCampaign sales performance dashboard
Gross sales Efficiency Report

E-mail Marketing campaign Efficiency report

The Marketing campaign Efficiency report helps you to see information on all marketing email campaigns despatched out of your account. You’ll be able to view metrics just like the variety of sends, opens, clicks, unsubscribes, and bounces.

In case you’re conducting break up exams in your campaigns, this dashboard will present you the take a look at information. 

ActiveCampaign email campaign report
E-mail Marketing campaign Report

Chat Dialog report

The Chat Dialog report shows efficiency metrics of all interactions taking place by means of Conversations. You’ll be able to see the originating URL of conversations, the variety of contacts acquired, the typical response instances, and essentially the most generally used gadget varieties. 

ActiveCampaign chat conversation dashboard
Chat Dialog Report

Actual-world functions of CRM dashboards 

Giant and small companies alike profit from CRM dashboards. The businesses under are simply two use circumstances of ActiveCampaign CRM dashboards in the actual world. 


McCrindle is an Australian-based social analysis, demographics, and information analytics company. As McCrindle grew, so did the challenges round lead technology and nurturing. It was onerous to know what number of incoming leads they’d and what the shopper journey regarded like for every persona. 

ActiveCampaign CRM modified that. 

McCrindle now has customized dashboard experiences that give the crew visibility into your complete gross sales cycle. They’ll break down their information by pipeline, product, product household, or persona, giving them higher perception into the shopper journey. 

Real world example of crm dashboard from McCrindle
Actual-World CRM Dashboard Instance

Your Remedy Supply

Your Therapy Source supplies on-line sources for bodily therapists, occupational therapists, educators, and fogeys. 

At first, Your Remedy Supply founder Margaret wrote blogs and despatched out emails with restricted analytics, however because the enterprise grew, she wanted deeper insights into her campaigns. 

Margaret says, “With the advertising dashboard in ActiveCampaign, the information is correct in entrance of me. I can see precisely how a lot I’m incomes from every e-mail and automation. It drives your motivation like no different to see that direct relationship between how a lot effort you spend money on your e-mail advertising after which the return on time and funding.”     


CRM dashboards can provide you higher perception into your efficiency, enhance decision-making, and assist you to forecast future gross sales. 

Able to get began with customizable, real-time CRM dashboards? Try ActiveCampaign free for 14 days. 


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