Meta has a solution to Twitter, and it is Threads. The social media conglomerate launched Threads in July, and the platform amassed 100 million customers in simply 5 days.

A person holds a magnifying glass over a smartphone that's playing a video of an influencer.

In the event you’re a model trying to hop on the Threads practice sooner relatively than later, you are doubtless questioning what your leveraging of the app ought to appear to be. 

Particularly, who ought to your model be on Threads and do you have to tweak your private branding? What sort of content material are customers posting and fascinating with, and what kind of personality shines on the platform?

Threads continues to be comparatively new, and there is nonetheless time for the app’s total vibe to develop and alter, however here is what we all know thus far.  

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What’s Threads?

Threads is Meta’s reply to Twitter (now just lately rebranded to X). Threads is an app for Instagram customers to submit threads, reply to different customers, and observe profiles. Posts and replies can embody hyperlinks, movies, photographs, or any mixture. 

When you join Threads, you’ll be able to import your entire followers from Instagram as followers on Thread. From a branding perspective, the import is useful as a result of you’ll be able to seamlessly transfer most of your viewers from Instagram to Threads. 

What Makes Threads Totally different from X 

In contrast to X, Threads doesn’t have hashtags, direct messaging, or a “For You” web page that exhibits really useful content material. Like X, Threads is a micro-blogging platform permitting textual content posts and replies.

Nevertheless, posts or updates on Threads can embody as much as 500 characters, whereas X solely permits 280. 

For now, Threads is free and requires no in-app purchases or upgrades. 

How are manufacturers utilizing Threads?

Meta CEO Mark Zuckerburg says the imaginative and prescient for Threads is “to create an open and pleasant public area for dialog.” Moreover, a submit from the official Threads account says the platform will “foster a constructive and inventive area” for customers. 

The emotions appear to affect the content material manufacturers are posting to the app. For instance, Coca-Cola’s Threads account shares lighthearted jokes, memes, and icebreakers.

Screenshot of Coca-cola's posts on ThreadsRetail firm Anthropologie makes use of its Threads account to share photographs of influencers and client carrying its attire. It additionally communicates and shares jokes with different manufacturers.

The vibe of Anthropologie, and lots of different manufacturers on the app, is personable, informal, relatable, and enjoyable.

Screenshot of Anthropologie's posts on ThreadsContent material creators are additionally having fun with the extra personable facet of the app. Food YouTuber Inga Lam told Forbes, “I really feel just like the power I used to be getting was very very like you are on an enormous group chat, and everybody’s excited to satisfy everybody.” 

For instance, Content material creator Jade Beason of HubSpot’s creator community typically posts casually about her every day happenings, passing ideas, and expertise content material creating.

She additionally posts inquiries to spark engagement along with her viewers.

Screenshot of Jade Beason's posts on ThreadsWho ought to your model be on Threads?

Threads continues to be in its infancy, so it is exhausting to foretell what sort of content material will thrive on the app in the long term. Concentrate on making your model extra relatable and human since that content material and character appears to do nicely on the app. 

I encourage manufacturers to submit lighthearted, humorous, and relatable content material. Manufacturers also needs to promote engagement from their followers and foster group by liking, reposting, and replying to related content material from their audiences. 

And do not be afraid to interact with, repost, or reply to content material from influencers or manufacturers which are related to your area of interest. Doing so can result in networking and collaborating with entities who can introduce your small business to a wider viewers.

Experiment with posting movies, graphics, photographs, and textual content posts. Threads permits customers to submit varied media on its platform, so why not take benefit and diversify your content material?

There is not any telling if Threads is right here to remain or if it’s going to fade as a passing pattern. Nevertheless, it does not harm to hop on the app and experiment with completely different methods to see if it could broaden your social media presence. 

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