On TikTok, anybody can go viral. However as a result of its quirky nature, it is typically essentially the most inventive or foolish movies that skyrocket.

TikTok Tips and Tricks

To extend your probabilities of being seen, there are just a few suggestions and tips we advocate you strive. 

Download Now: The 2023 State of Social Media Trends [Free Report]

From leveraging trending audio to inexperienced display results, learn on to find the 13 finest TikTok tips, in response to HubSpot’s Social Workforce.

1. Discover the correct area of interest.

“The algorithm favors niches. If you get site visitors primarily based on a selected fashion or kind of content material, movies exterior of that received’t carry out as properly,” Nicole Phillip, Social Media Lead on the Hustle, informed me.

In fact, discovering the correct area of interest is not really easy. It’s important to discover the candy spot between the content material that works to your model and the content material that your viewers finds precious.

To strike this stability, Phillip suggests experimenting with several types of content material to see what resonates — after which keep it up.

Instance: Mia Swinehart from Gathered Nutrition

Content creator and registered dietician Mia Swinehart has built a loyal audience (500K+ strong) by sharing health-conscious, balanced, and predominantly plant-based recipes.

While her audience has come to love her recipe videos, she also explores different angles within her niche — like grocery hauls and meal prep hacks — to keep her content fresh while staying true to her brand identity.

2. Don’t delete low-performing videos.

You post a video thinking it will get a million likes. Instead, it disappears into the TikTok void, leaving you with nothing to show for your hard work. Your gut reaction is to delete it, but Phillips has a different take.

“Don’t be discouraged by low performance, especially in the beginning. It takes a while for the algorithm to feed you to the right group of people and for you to find your footing before something takes off.”

Phillips also points out that virality often happens when you least expect it, so be careful when deleting videos. “Don’t delete low performing videos because you never know when the algorithm might pick it up and serve it to the right audience.”

3. Post at the right time.

According to HubSpot’s 2023 Social Media Trends Report, listed here are the perfect instances to submit on TikTok:

Screenshot 2023-07-24 at 2.38.14 PMRemember that each viewers is completely different, so it is price checking your analytics to see when your viewers is most energetic. You are able to do this by navigating to your profile, hitting the three traces within the top-right nook, and tapping “Creator Instruments.”

Then, faucet “Analytics.” This opens a dashboard together with your follower progress, video views, likes, feedback, and shares.

4. Sew top-performing or related movies.

The Sew instrument lets you mix one other video on TikTok with the one you are creating. It is one other approach to collaborate with different TikTokers and broaden your attain.

Begin by in search of top-performing movies in your area of interest. You are able to do this by utilizing the search bar and typing key phrases regarding your model. Or, test if any movies straight point out your model.

When you discover a video to sew, faucet the Share icon on the right-hand aspect.

TikTok tricks: stich toolThen, faucet Sew. This may open an modifying instrument the place you may choose 5 seconds of the video to make use of in yours.

TikTok tricks: stiching

Let’s take a look at stitching in motion with an instance from Puma.

Instance: Puma

In case you are out of the loop, latte artwork is a big deal on TikTok — amassing over 2.4 billion views. When one consumer put the Puma emblem on high of a steaming cup of espresso, the model determined to affix the motion by “stitching” the unique video and trying to recreate it.

This can be a nice instance of a model collaborating with its viewers and leveraging user-generated content.

5. Use the inexperienced display impact.

TikTok has a complete library of filters and results, however one stands out from the remainder: the inexperienced display impact.

Like a conventional inexperienced display, this impact allows you to keep on-screen whereas completely different photos seem within the background. It provides a complete new degree of storytelling by incorporating visible aids.

TikTok trick: green screen effect

This filter is right for explaining matters, offering suggestions, or at any time when visuals might complement your story.

As an example, suppose you are a health influencer. You would clarify the correct type of an train by referencing pictures within the background. On this case, the background visuals improve your commentary moderately than distract from it.

Instance: Levi’s

Utilizing the inexperienced display impact, Levi’s recommends completely different denims utilizing product pictures within the background. Viewers can simply comply with alongside, and seeing footage of the denims could pique their curiosity.

6. Leverage trending audio.

88% of TikTok users say sound is important to the TikTok expertise. It grabs individuals’s consideration and provides taste to your content material. And for a lot of customers, it is the start line for creating an incredible video.

TikTok trick: Creative Center

Unsure what sounds are trending proper now? TikTok’s Creative Center ranks the preferred music and audio clips every day. You’ll be able to even filter the outcomes by area, which is useful in case your viewers is in a special location from yours.

Instance: Duolingo

Duolingo is a fan favourite on the platform, particularly for its humorous, stylish, and generally chaotic movies that includes its mascot, Duo the Owl. Duo could be seen dancing to standard songs and appearing in skits that incorporate standard audio clips, like within the instance beneath.

7. Attempt vlog-style movies.

Vlog-style movies really feel extra private and intimate — which could clarify why they’re so standard on TikTok.

These movies sometimes embody a number of clips tied along with a voiceover describing the sequence of occasions. It is extremely participating and lets viewers really feel like they’re dwelling in your sneakers.

Instance: Netflix

This instance exhibits Netflix utilizing the vlog fashion to take its viewers on a journey. Whereas most of us will not stroll a purple carpet in our lifetime, we are able to nonetheless get a peak of what the expertise entails — and the way our favourite actors behave off-screen. It is also a good way to showcase “behind the scenes” content material.

8. Incorporate each area of interest and trending hashtags.

Making a TikTok is half the battle — you additionally want to make sure it lands in entrance of your viewers. Hashtags are one approach to get there.

Including hashtags in your description provides your movies a greater likelihood of being seen, permitting you to drive discoverability, construct model consciousness, and prolong your attain. However how are you going to do it?

This may increasingly sound counterintuitive, however solely focusing on standard hashtags is ineffective. Whereas they command a bigger viewers, they’re additionally extremely aggressive. Alternatively, area of interest hashtags have fewer individuals looking for them, however those that do are extremely engaged and .

For instance, #exercise is a well-liked hashtag with over 95 billion views, however #coreworkout is extra area of interest with a fraction of the viewers.

TikTok Hashtags (1)A well-rounded hashtag technique ought to embody each area of interest and standard hashtags. Check out the instance beneath.

Instance: Dunkin’

Fall is simply across the nook, and Dunkin’ is getting everybody hyped for its seasonal menu. To get the phrase out, the model incorporates a wide range of hashtags to succeed in extra individuals.

As an example, the video beneath makes use of #fall, a trending hashtag (15+ billion views), and #pumpkinszn, a extra area of interest hashtag with fewer views (40+ million). By together with #pumpkinszn, Dunkin’ can faucet right into a smaller, extra engaged viewers.

9. Reply to feedback with video.

On TikTok, virtually each model has the identical objective: to attach with its viewers.  Usually, that connection types within the remark part. It is the place viewers go to ask questions and share opinions.

However as an alternative of replying to a remark with textual content, now you can reply with one other video. This means that you can dive deeper into matters, reply questions, and preserve your viewers coming again for extra. 

Instance: Glossier

When a TikTok consumer requested Glossier how you can use one in every of its merchandise, the model did not miss the chance to answer with a video explaining all of the methods to make use of it. In doing so, the model provides worth whereas highlighting the product’s versatility.

10. Add worth with “How To” TikToks.

“How To” movies and tutorials are a simple approach to offer worth to TikTok viewers with out sounding overly promotional. Plus, positing your self as an professional or authority in your area of interest retains your model, merchandise, and/or providers top-of-mind for viewers.

As an example, when you’re a journey model, you might movie movies of must-see points of interest, restaurant suggestions, and journey suggestions — like the instance beneath.

Instance: Travel + Leisure

Journey + Leisure gives all of the content material you’ll want to “kick your wanderlust into excessive gear.” From resort suggestions to pictures suggestions, the model has you lined, positioning itself as a gold mine of recommendation for the journey obsessed.

11. Depart a CTA in your description and/or feedback.

Want extra engagement? Typically, it is so simple as asking for it.

The last word objective of a CTA is to steer customers to do one thing — comply with your TikTok web page, go to your web site, depart a remark, and so forth. So ask your self, what do I need my viewers to do? No matter you select, it ought to enable you to transfer nearer to your major objective (i.e., drive web site site visitors, enhance model consciousness, and many others.).

Your description and remark part are prime actual property for CTAs. Use this space to ask questions, encourage customers to comply with you, or drive site visitors to your web site, weblog, or different social channels (ex., “Extra tips about my weblog, hyperlink in bio!”). 

On high of that, when you’re operating advertisements, we advocate utilizing a advertising integration instrument, resembling LeadsBridge, to sync all of your lead information to your CRM.

Instance: Fenty Beauty

On this TikTok, Fenty Magnificence exhibits other ways to make use of one in every of its merchandise. Then, to encourage engagement, they add a related query within the description that additionally incorporates a brand-specific hashtag (“Which #POUTSICLE look was ya fave?”).

12. Add subtitles to your movies.

In 2021, TikTok grew to become extra accessible with the introduction of auto captions. Though you may manually add captions — which permits for better flexibility to mess around with textual content colour and font — you may also use the Captions instrument. With only a click on, you may generate subtitles to your movies, permitting others to learn or take heed to your content material.

TikTok captionsImage Source

By including subtitles, you make your movies totally accessible, which suggests you may attain a fair wider viewers. Plus, it additionally helps viewers who need to browse TikTok however cannot flip the sound on.

Instance: Formula 1

When you’re into automotive racing, there is a good likelihood Formulation 1’s TikTok is in your radar. 
However have you ever ever seen how typically they add subtitles to their movies?

Take the instance beneath, which makes use of colourful captions and emojis so as to add an additional layer of curiosity to the video. And when you mute your telephone, you may nonetheless comply with alongside with out skipping a beat.

13. Discover top-performing movies in your area of interest for inspiration.

Probably the most profitable movies on TikTok are inventive, out-of-the-box, and sometimes quirky by nature. That is a tall order — which is why each model ought to discover the top-performing movies in its area of interest for inspiration.

Begin by typing key phrases regarding your model within the search bar. Then, click on the filter icon and choose “Most appreciated.” This may populate TikTok movies which have gone viral utilizing that particular key phrase.

TikTok trick: Stitch

As soon as you have recognized some top-performing movies, brainstorm methods to recreate them whereas including your personal spin. 

Again to You

TikTok is a unusual platform, and types keen to get inventive see essentially the most success. When you’re new to TikTok, begin with the information on this article — and provides your self room to experiment with completely different movies, filters, and ideas.

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