This submit was up to date on December thirteenth, 2022.

Immediately’s software program market is full of instruments for gross sales professionals.

From CRMs designed to maximise buyer engagement to collaboration instruments constructed to enhance gross sales efficiency, gross sales reps are greater than spoiled for alternative right this moment.

To be truthful, it’s a blessing but additionally a little bit of a curse.

Discovering a single platform to manage all sales activities could be a nightmare, particularly when all you need to do is shut gross sales.

This text will cowl the 11 most important forms of gross sales software program.

We’ll have a look at instruments for B2B companies and B2C organizations, small businesses, and bigger corporations. By the point you attain the top of this information, you’ll be capable of select the appropriate gross sales platforms to construct the right tech stack to your staff of gross sales representatives.

Desk of contents 

What’s gross sales software program?

Sales software are digital instruments that enterprise professionals use to remain organized and assist them do their job. They’re not restricted to being utilized by salespeople however throughout a complete firm, as they vary from customer relationship management (CRM) to automation, e-signatures, and extra.

ActiveCampaign Sales CRM
ActiveCampaign Gross sales CRM

This can be totally different from what you consider once you consider gross sales, and rightfully so. For a few years, the phrase gross sales has taken on a considerably adverse definition. Chances are you’ll even consider a automotive salesperson who seemingly comes out of nowhere utilizing shady techniques to promote you a automotive, and also you’d be proper.

Nevertheless, fashionable gross sales are a lot much less invasive, usually performed via e-mail, chat containers, and even automated. The extra expertise turns into part of every little thing we do, the extra essential gross sales software program turns into. 

That is the place gross sales software program is available in.

Chances are high you’ve already used no less than 1 sort of gross sales instrument on our record. Nevertheless, there may be a lot data on the market, and each firm tries to persuade you to strive their platform. This may get complicated, and it’s exhausting to know the place to get began in integrating them into your individual enterprise or profession.

The excellent news is that we’ve put collectively a complete article that covers every little thing from what gross sales software program can do so that you can the several types of software program and our suggestions.

Briefly, the appropriate gross sales software program is a vital instrument and can assist your complete staff work quicker and extra effectively.

Can’t you’ll be able to’t simply use Google Sheets?

Earlier than we get into what gross sales software program can do for you, we wished to handle 1 of the commonest questions: “Can’t I simply use Google Sheets to handle my gross sales?” 

Google Sheets Sales Pipeline
Google Sheets Gross sales Pipeline (Image Source)

The reply is that you simply may be capable of once you’re simply beginning and have just one or 2 folks engaged on it, nevertheless it’s not a technique that scales effectively. 

Whether or not it’s Excel, Google Sheets, or one thing else, spreadsheets are usually not designed to work as a gross sales CRM or some other sort of gross sales software program. You’ll shortly run into information being overwritten, the spreadsheet slowing down, features not working as they need to, and confusion over who’s doing what.

The most important draw back of utilizing a spreadsheet slightly than devoted gross sales software program is you’re not having access to some core options, reminiscent of automation, which might save your staff hours with each incoming and outgoing enterprise.

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What can gross sales software program do for you?

Now that you’ve an concept of why gross sales software program is crucial, you’re most likely questioning what it may possibly do that can assist you. It doesn’t matter if you happen to’re a solopreneur or a part of a company; integrating gross sales software program into your processes will profoundly affect the board.

Listed here are the numerous ways in which gross sales software program may also help you:

  • Improves workflows: When applied appropriately, gross sales software program isn’t simply concerning the gross sales staff however the entire firm. It may unlock worthwhile time doing the extra manageable duties, reminiscent of scheduling, answering the identical query repeatedly, or ensuring that James from Accounting is conscious of the task Sherry from Advertising despatched their method.
  • Will increase gross sales productiveness: Automation and group are 2 of probably the most important advantages of gross sales software program. The extra organized issues are, the better they’re to automate, which retains issues much more organized. This results in an increase in productivity throughout the board. Through the use of gross sales software program to streamline your small business processes, you’ll discover that every staff has extra time to do what they do greatest.
  • Integrates along with your current platforms: Once we’re speaking about what sort of gross sales software program is correct for your small business, we’re speaking about a number of companies and software program that combine seamlessly, referred to as a software program stack.
  • A superb instance of that is ActiveCampaign’s integration with Shopify. This integration lets you go all your information from Shopify straight into ActiveCampaign, the place any staff member can see and work together with it. By combining automation, you’ll be able to guarantee the proper information is used for something from follow-up calls to evaluation to automated emails primarily based on when what, or how a buyer made a purchase order.
  • Prioritizes the shopper expertise: Gross sales software program isn’t one-sided. It additionally helps with outward-facing engagement, reminiscent of chatbots, automated email campaigns, scheduling calls, and many others. software program stack will take the guesswork out of the who, what, when, and the place of interacting with the shopper expertise and permit them to come back to you in no matter method they really feel most snug.

Varieties of gross sales software program

Whereas many gross sales software program distributors provide a variety of software program, we’ve damaged them down right here so you already know which sort you need to concentrate on.

Modular gross sales software program

Modular gross sales software program is a bunch of options you’ll be able to select from, normally at an added value. For instance, an e-mail advertising platform may provide SMS marketing, CRM integration, or analytics as choices to your primary bundle. This kind of software program could profit smaller or area of interest companies.

Examples of modular gross sales software program platforms: Salesforce, WooCommerce

WooCommerce Dashboard
WooCommerce Dashboard (Image Source)

All-in-one gross sales software program

All-in-one gross sales software program is simply what it says; you get all of it for a set worth. This doesn’t imply there aren’t tiered pricing plans, however all of the core options are included at each stage. This kind of software program could profit bigger companies that want every little thing in 1 place.

Examples of all-in-one gross sales software program platforms: Zendesk Sell, Freshworks CRM

Freshworks CRM
Freshworks CRM (Image Source)

One other side to contemplate is how the software program is used. On the whole, there are 2 methods gross sales software program is accessed; native software program/apps and SaaS (software-as-a-service) subscriptions.

Native software program apps

Native software program and apps are a conventional sort of software program. You obtain a program that runs off a neighborhood laptop or gadget. The information is saved regionally with the choice to sync to different units or the cloud. Some of the important benefits of native software program is that it’s offline with out shedding entry. 

Examples of native software program embrace: Microsoft Office, Toggl

Toggl plan dashboard
Toggl plan dashboard (Image Source)


SaaS subscriptions normally run via a browser and are solely within the cloud. This makes it splendid for bigger groups or when shared information throughout a number of units/areas is crucial. SaaS-based software program has the advantage of faster syncing and collaboration however doesn’t at all times have the choice for offline utilization.

Most corporations are going the way in which of SaaS lately, or no less than have each a obtain and SaaS choice, as the advantages far outweigh the disadvantages and permit all staff members to have entry and collaborate in real-time.

Examples of SaaS embrace: ActiveCampaign, Pipedrive

ActiveCampaign sales automation
ActiveCampaign gross sales automation (Image Source)

CRM Software program

CRM software may also help you work together with present prospects and retailer their information in 1 place. You’ll be able to consider this because the gross sales hub the place your staff and prospects meet. A CRM can be the place you handle buyer relationships from their first touchpoint. 

Core advantages and key options:

  • Contact administration
  • Interplay monitoring
  • Lead administration
  • Automation
  • Gross sales pipeline administration
  • Electronic mail outreach and gross sales calls
  • Integrations

Fashionable decisions:

ActiveCampaign presents a sturdy CRM inside our Buyer Expertise Automation (CXA) platform. Zoho and Salesforce are 2 different widespread CRMs. 

Zoho CRM
Zoho CRM (Image Source)

Gross sales intelligence

Gross sales intelligence software program ensures your inbound lead era and qualified lead scoring are working as exhausting as potential through the use of all of the out there information. This may give you a bonus throughout these essential first few touchpoints to know who, how, and when the appropriate time to attach is. 

Which gross sales intelligence software program is best for you relies on your particular wants, because it’s a time period for a bunch of options slightly than a single one, like within the case of CRM. It’s not restricted to potential prospects, both, as it may be used to “fill within the gaps” of information to your present prospects! These use instances can vary from merely discovering results in monitoring and understanding very particular information.

Core advantages and key options:

  • Lead era and qualification
  • Understanding your splendid buyer profile
  • Knowledge monitoring
  • Knowledge enrichment 
  • Lead/Buyer buy historical past
  • Lead/Buyer digital footprint
  • Synthetic intelligence

Fashionable decisions:

Clearbit and LinkedIn Sales Navigator are 2 standard decisions for Gross sales intelligence software program.

LinkedIn Sales Navigator dashboard
LinkedIn Gross sales Navigator dashboard (Image Source)

Aggressive Intelligence Instruments

Aggressive intelligence instruments provide help to keep forward of the competitors by offering insights into their methods, merchandise, and advertising campaigns. This data can be utilized to tell your individual decision-making and provide help to acquire a aggressive benefit.

Core advantages and key options:

  • Competitor evaluation: 
  • Market analysis
  • Pricing intelligence
  • Competitor alerts
  • Social media monitoring
  • Competitor benchmarking

Fashionable decisions:

Kompyte & Semrush are 2 standard decisions for aggressive intelligence instruments.

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Kompyte dashboard (Image Source)

Gross sales acceleration

Gross sales acceleration software program helps automate all gross sales course of steps, from lead era to closing the sale. This kind of software program is key in making certain your gross sales staff can expedite their outreach and maintain the potential buyer completely satisfied.

Core advantages and key options

  • Expedited outreach
  • Automated lifecycle
  • Shortened gross sales cycle
  • Streamlined gross sales course of

Fashionable decisions:

Sendoso and Gong are 2 standard decisions for gross sales acceleration software program.

Gong dashboard
Gong dashboard (Image Source)

Knowledge connectors and integrations instruments

Knowledge connectors and integration instruments mean you can combine information and options from totally different platforms into 1 you’re presently utilizing, normally your core CRM. Primarily, that is much less a chunk of software program than modular integrations that join with different software program you might be presently utilizing. 

ActiveCampaign Sales Connector

For instance, ActiveCampaign has a whole lot of integrations that mean you can deliver every little thing you want into 1 place, from Shopify buyer information to customized, high-converting touchdown pages created via Unbounce.

Core advantages and key options:

  • Expanded options
  • Every little thing in 1 place
  • Use current, confirmed platforms collectively
  • Knowledge Integration

Fashionable decisions:

ActiveCampaign has over 860 integrations and connectors that work alongside our CXA platform.

ActiveCampaign Sales Reporting
ActiveCampaign Gross sales Reporting

Gross sales analytics

Making knowledgeable choices about your small business objectives is almost not possible with out gross sales analytics. That is as true for B2B as it’s for B2C, and sales analytics software program helps make sure you’re making knowledgeable choices. These instruments vary from managing and analyzing buyer information and gross sales actions to forecasting. Gross sales analytics usually embrace data visualization tools, an necessary a part of reporting.

Core advantages and key options:

  • Straightforward report constructing
  • Sharing information throughout a staff or with purchasers
  • Developments
  • Synthetic Intelligence suggestions

Fashionable decisions:

ActiveCampaign and Salesforce CRM are 2 standard decisions for gross sales analytics.

ActiveCampaign Reports
ActiveCampaign Reviews

Gross sales productiveness

Automation is the secret on the subject of reaching your objectives shortly and successfully with out sacrificing both amount or high quality. 

Sales productivity software program focuses on eliminating these handbook or repetitive, time-consuming duties leaving the gross sales staff to do what they do greatest, promote your services or products. As a result of gross sales productiveness is such a broad time period, you’ll discover that this kind of software program can vary from timekeeping to accepting bank card funds and every little thing in between. 

Core advantages and key options:

  • Time monitoring/administration
  • Gross sales dialog and collaboration
  • Undertaking administration
  • Scheduling
  • Fee platforms

Fashionable decisions:

Since gross sales productiveness software program is such a broad class, it’s not possible to record each sort. An instance of some is Toggl for time monitoring, PayPal for funds, and even ActiveCampaign for buyer administration!

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Toggl time tracking dashboard
Toggl time monitoring dashboard (Image Source)

E-signature and doc monitoring

E-signature software program isn’t merely about getting paperwork digitally signed anymore; they provide varied options, together with collaboration, monitoring, analytics, and extra. We’ve even begun to see e-signature and doc monitoring software program integrations inside different gross sales software program platforms, particularly CRM. If it is vital for signing or monitoring, there’s most likely a service that gives it!

Core advantages and key options:

  • Digital signing
  • All documentation is in 1 place
  • Doc collaboration
  • Extremely safe documentation signing/storing

Fashionable decisions:

DocuSign and PandaDoc are standard decisions for e-signature and document-tracking software program.

Gross sales enablement

Sales enablement tools assist your gross sales staff keep on prime of worthwhile leads. It provides every lead a personalized experience that can assist take friction away from the method. Through the use of these gross sales instruments, each the salesperson and buyer have every little thing they want proper in entrance of them to make an knowledgeable deal.

Core advantages and key options:

  • Take away factors of friction
  • Personalised expertise
  • Safe sharing
  • Consumer monitoring

Fashionable decisions:

Highspot and Brainshark are standard decisions for gross sales enablement software program.

Brainshark Sales Software
Brainshark Gross sales Software program (Image Source)

Buyer success

Customer success software program focuses on simply that, buyer success. It focuses on rising buyer satisfaction and reducing buyer churn. Whereas most gross sales software program instruments we’ve talked about revolve round leads or information, buyer success software program is available in later within the buyer’s total gross sales cycle.

ActiveCampaign Customer Success
ActiveCampaign Buyer Success

Through the use of buyer success software program, you centralize all of your customer data in 1 place. Additionally, you will be capable of assess how probably a buyer is to proceed working with you and warn you if you must take motion to win a buyer again.

Core advantages and key options:

  • Centralized information
  • 360-degree view of shoppers’ journey
  • Upsell alternatives
  • Establish dissatisfied prospects

Fashionable decisions:

ActiveCampaign has a sturdy system revolving round buyer success! Different standard decisions are ChurnZero and Gainsight.

Gainsight Sales Enablement
Gainsight Gross sales Enablement (Image Source)

CPQ-Configure, Value, Quote

CPQ software program helps automate the quoting and proposal phases inside a customer lifecycle. It wasn’t way back when quotes had been dealt with manually. A possible lead crammed out a type. That information was emailed to a salesman, who despatched an e-mail again with a customized quote or arrange a name. Nevertheless, with CPQ software program, a lot of this course of may be automated in real-time.

This kind of gross sales software program is very necessary for companies with an intensive catalog or highly-customizable merchandise the place memorizing each element is unrealistic. CPQ software program will do all of the exhausting work and instantly ship a extremely customized and detailed quote.

Core advantages and key options:

  • Automated quoting and proposals
  • Suggestions and upsells
  • Personalization
  • Database of all services and products

Fashionable decisions:

Salesforce CPQ and PandaDoc are standard decisions for CPQ software program.

PandaDoc CPC software
PandaDoc CPC software program (Image Source)

Gross sales coaching

Within the age of distant work, having top-notch gross sales coaching and onboarding software program is a should. This kind of gross sales software program automates the coaching course of by giving new hires the precise data they want to reach their new gross sales roles. Gross sales coaching software program isn’t restricted to new hires; it may possibly additionally automate and train present staff new techniques, software program, and extra. Gross sales coaching software program presents a versatile and simple strategy to replace the platform for all of your inside coaching wants.

Core advantages and key options:

  • Automated onboarding/coaching
  • Straightforward to replace/add
  • Accessible anyplace
  • Versatile

Fashionable decisions:

Lessonly and Trainual are 2 standard decisions for gross sales coaching software program.

Trainual Sales Training Software
Trainual Gross sales Coaching Software program (Image Source)

How to decide on gross sales software program

  • Know your use case: When selecting any software program, particularly gross sales software program, it’s necessary to understand how you’ll use it. For instance, if you happen to’re a solopreneur or small enterprise, it’s possible you’ll not want a CRM made for a big staff with all of the bells and whistles. You must discover software program that enhances and helps your staff attain their objectives. 
  • Be sure it would provide help to attain your objectives: Take into consideration your large and small objectives when you perceive your use case. If you consider whether or not a service is best for you, ask your self if it aligns with and can provide help to achieve those goals. After getting this in thoughts, you’ll be able to higher align with a software program supplier that meets your wants.
  • At all times do analysis: The gross sales software program instruments that look excellent on paper (or, extra precisely lately, on-screen) will not be the perfect for you. Touchdown pages and top-10 lists are nice to provide you an concept of what’s on the market. Nevertheless, with out understanding what expertise actual customers have, you’ll be able to simply make the mistaken alternative. Whether or not you might have a selected gross sales software program or an inventory of fifty you’re contemplating, analysis actual consumer experiences. G2 is a implausible website for analysis critiques of software program.
  • You’ll be able to seek for critiques primarily based in your use case and objectives (ex: ActiveCampaign has 1000’s of critiques, however you’ll be able to filter it right down to particular classes like CRM, e-mail automation, or e-mail advertising).
G2 Email Software
G2 Electronic mail Software program
  • Look over case research: One other nice useful resource is case studies when you might have your record narrowed down. Each software program vendor value contemplating can have case research or buyer tales printed on their web site. Examine if 1 of these aligns with your small business, use case, and objectives.
  • Gross sales Demo and Trials: Lastly, don’t neglect to give the software a try! Asking a consultant from the seller to exhibit the software program for you is an effective way to see if it may possibly do every little thing you want. Many instances you don’t have to only accept the demo. Ideally, you need the one who will likely be utilizing the product to strive it earlier than committing to cost or a long-term settlement. So, be sure to inquire about this, as effectively.

Often requested questions 

What are gross sales platforms?

Gross sales platforms are instruments that gross sales managers and their groups use to enhance efficiency, run gross sales playbooks, and shut extra offers.

There are various several types of gross sales platforms (we’ve mentioned 11 above) that purpose to help income progress via options and advantages like:

  • Actionable insights into rep efficiency
  • Sales automation to maintain repetitive, handbook duties
  • Crew efficiency metrics dashboards to see outcomes at a look

What’s the greatest on-line promoting platform?

The “greatest” on-line promoting platform goes to be the 1 that has the options which are greatest suited to your gross sales crew’s wants.

A couple of examples of highly effective gross sales software program instruments are:

  • ActiveCampaign
  • PandaDoc
  • ChurnZero
  • LinkedIn Gross sales Navigator

What’s the greatest software program for gross sales?

There is no such thing as a “greatest” software program for gross sales, and most groups don’t use simply 1 instrument.

Fashionable gross sales organizations use a wide range of totally different gross sales engagement instruments, efficiency and analytics options, and staff collaboration fits to run gross sales performs and interact with prospects.

What’s the best CRM?

The best CRM to make use of would be the 1 you’re most conversant in.

All gross sales methods are constructed in another way, with totally different phrases, performance, and visualizations. When you grow to be conversant in 1 CRM, you’ll discover it simpler to make use of than others merely due to its familiarity.

Nevertheless, CRMs constructed for small companies like ActiveCampaign are typically simpler to wrap your head round than enterprise-facing instruments like Salesforce.

What does CRM stand for in gross sales?

CRM stands for customer relationship management. It refers mostly to software program platforms designed to assist gross sales and advertising groups better manage customer relationships.

Have questions on what gross sales software program can do for you?

ActiveCamapign may also help your small business with its gross sales software program wants. Our CXA platform may also help handle your contacts, pipeline, e-mail advertising, and extra. All with superior automation so you will get issues performed quicker whereas staying forward of the competitors.Contact us to learn how ActiveCampaign is right for your business. Or, if you happen to’re feeling motivated to drive straight in, get began with our 14-day free trial.


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