Deciding between Shopify vs. WordPress is a giant resolution.

Each platforms are glorious for ecommerce websites. However making the correct alternative will depend on your particular wants and objectives.

To make issues simpler, we’re breaking down what it is advisable know to decide on between Shopify and WordPress to construct your subsequent on-line store.

Let’s dive in.

Causes to Use Shopify vs. WordPress

Shopify is an ecommerce platform particularly for individuals who need an out-of-the-box resolution for constructing an ecommerce web site.

It’s a very good possibility for individuals who have huge concepts however don’t have the talents to construct a web based store from the bottom up.

Right here’s why:

  • Shopify manages website hosting for you
  • Shopify’s setup information helps you get your store up and operating rapidly
  • Shopify has a devoted assist group you’ll be able to attain by chat or by leaving a message (and you may request a callback over the cellphone) when logged into your account
Shopify Contact Support page
  • You don’t must know any code to construct a ravishing—and mobile-friendly—store
  • You should purchase your area by Shopify—no want to fret about managing domains from third-party platforms
  • Shopify makes it simple to promote merchandise by different channels like TikTok and Amazon

Now, let’s check out why WordPress is perhaps a good selection. 

Causes to Use WordPress vs. Shopify

WordPress is a well-liked web site creation platform that many companies use to create ecommerce websites.

The driving purpose folks flip to WordPress vs. Shopify is that WordPress is a particularly versatile and sturdy platform that may deal with extra advanced websites.

And it may possibly scale with what you are promoting. So, you don’t want to fret about switching platforms down the highway if what you are promoting takes off.

Listed below are a number of extra the explanation why you may think about WordPress vs. Shopify:

  • You may select from hundreds of WordPress plugins to customise your web site
  • WordPress can assist you management prices by supplying you with full management over your internet hosting supplier and which plugins you employ
  • WordPress provides you extra management over your potential to seem in search engine outcomes for related key phrases
  • WordPress enables you to translate your websites into a limiteless variety of languages, every with totally different currencies
  • WordPress enables you to arrange a number of websites beneath one account with its Multisite function

Observe: WordPress is available in two variations: and On this article, we’re discussing Which is what most individuals imply once they seek advice from “WordPress.”

Evaluating Shopify vs. WordPress Facet by Facet

Now, let’s take an in depth take a look at how these platforms differ.

Listed below are some specifics to contemplate:

Net Internet hosting

Earlier than you’ll be able to construct an internet site, you want a dependable web hosting service to maintain your web site operating. 

Right here’s the way it works:

To make your web site’s content material out there on-line, it is advisable retailer all of your information and information—like pictures and web site code—someplace protected and secure. 

Net hosts retailer your content material on servers for a month-to-month charge. And guarantee folks can entry your web site.

an image illustrating how web hosting works by Semrush

Shopify is totally hosted, that means they retailer all of the information on your web site.

That’s nice information for individuals who don’t need to take care of the headache of discovering and choosing a internet hosting service. 

However this comfort comes with a trade-off.

You might have much less management over the server surroundings and configurations while you don’t select your host. 

For instance, you’ll be able to’t correctly debug (that means discover and repair) points your self in the event you don’t have entry to server logs. 

For some folks, that’s high quality. Maybe you don’t need (or understand how) to take care of bugs your self. However others might want that stage of management.

With WordPress, you’re liable for discovering your individual internet hosting platform. Which supplies you extra management over your server surroundings.

It additionally means you’ll must pay an extra charge.

Internet hosting plans vary in value, relying on elements like the dimensions of your web site and the way a lot site visitors you obtain.

For instance, Siteground affords internet hosting that begins at $2.99 per 30 days for the primary yr. Which covers as much as 10,000 month-to-month visits.

"WordPress Hosting Plans" page

Platform Design and UX

Each Shopify and WordPress have clear and easy consumer interfaces that will help you discover what you want. And successfully handle your web site.

Right here’s how a brand new web site appears in Shopify’s admin:

adding a new site in Shopify’s admin

And right here’s the WordPress admin panel for a brand new web site: 

WordPress admin panel for a new website

Let’s take a better take a look at the consumer expertise (UX) of Shopify vs. WordPress.

First up, Shopify.

One factor that stands out with Shopify is the setup information that will help you create your store: 

Shopify offers the setup guide to help you create your shop

The setup information helps retailer homeowners select a template, add merchandise to their retailer, and configure all the things to start out promoting merchandise.

And including merchandise is straightforward. You are able to do it by including merchandise individually or bulk importing merchandise by way of a CSV file. 

Importing merchandise individually is easy. Merely fill out the data (title, description, value, and so forth.), and Shopify will add merchandise to your store after you click on “Save.”

"Add product" page in Shopify

Establishing an ecommerce retailer in WordPress isn’t as simple as with Shopify. Since you want an ecommerce plugin to promote merchandise on a WordPress web site.

Some fashionable (and free) ecommerce plugins are WooCommerce, WP EasyCart, and Easy Digital Downloads.

With over 5 million installations, WooCommerce (proven under) is the preferred plugin for creating an ecommerce WordPress web site. 

"Add Plugins" page in WordPress with WooCommerce plugin highlighted

WooCommerce guides you thru seven steps to get you able to promote your merchandise:

seven steps in WooCommerce for setting up a site

And importing merchandise is just like Shopify. You may add them individually or by a CSV file. 

To add merchandise individually, fill out the data and click on “Publish” to get your merchandise added to your store.

"Add new product" page in WordPress

Nonetheless, Shopify’s the clear winner in the case of UX. The setup information is complete and takes customers by each step.

However in the event you’re assured constructing web sites, you possible received’t want this kind of steering.

Storefront Design

Each Shopify and WordPress permit customers to create a customized storefront or select from a library of premade themes.

Let’s speak about Shopify’s themes first.

Shopify has greater than 140 themes to select from:

Shopify offers more than 140 themes for storefront design

And every theme is nearly able to go proper after set up. Simply change the textual content and replace the branding to replicate what you are promoting.

You might have your storefront prepared in a number of hours.

WordPress additionally has a theme library with hundreds of free themes. And you’ll filter them by “E-Commerce” to see ones designed particularly for ecommerce shops:

filtering storefront designs in WordPress by "E-Commerce"

And since WordPress is so versatile, you’ll be able to customise nearly all the things in your web site’s design.

However it could take extra elbow grease to create a store on WordPress.

Most themes aren’t prepared out of the field and may take you weeks—or months—to finalize. Particularly in the event you’re new to net design.

Fortunately, you should purchase page-building plugins like Divi that present ready-made templates and drag-and-drop web page builders to hurry up the method.

Ecommerce Performance

Shopify and WordPress method ecommerce performance otherwise. And which one you select will depend on your wants.

General, each Shopify and WordPress allow you to:

  • Promote bodily and digital merchandise
  • Customise transport charges
  • Promote merchandise with totally different variations
  • Add product personalization capabilities
  • Schedule and run reductions and promotions
  • Arrange safe cost processing 
  • Create and settle for reward playing cards
  • Generate computerized or guide tax charges
  • Combine with dropshipping and print-on-demand platforms
  • Add cross-sell and upsell performance to extend your gross sales
  • Join your ecommerce store to a point-of-sale (POS) system for a bodily location

Shopify makes a speciality of ecommerce. So, it has all the things it is advisable begin and scale an ecommerce store. 

And in Shopify’s App Store, you’ll be able to search by totally different classes—like “Discovering merchandise” and “Promoting merchandise”—to discover a free or paid app that fits your particular wants:

Shopify’s App Store

WordPress additionally affords free and paid plugins. And over 1,000 plugins are particularly for ecommerce performance: 

search for "ecommerce" to find relevant WordPress plugins

However Shopify’s classes make it extra intuitive to seek out apps. WordPress customers must kind by pages of plugins to seek out what they want. 

Multi-Channel Commerce

Each Shopify and WordPress allow you to promote merchandise past your ecommerce retailer. However it’s simpler with Shopify.

Promoting past your ecommerce retailer is known as “multi-channel commerce.” 

Some examples of multi-channel commerce embody promoting your merchandise by way of:

  • On-line marketplaces like Etsy and Amazon
  • Brick-and-mortar shops
  • Pop-up retailers like vacation markets
  • Social media platforms like TikTok, Instagram, and Fb (Meta)

With multi-channel commerce, all the things syncs to your on-line store so you’ll be able to preserve observe of orders and stock.

For instance, your web site will listing your scarves as “out of inventory” in the event you promote out of them at your weekend pop-up store. So that you don’t must do guide updates.

Let’s take a look at Shopify’s multi-channel commerce capabilities first.

Shopify connects your store to Fb, Instagram, and Handshake (a wholesale market). 

If you wish to promote on different platforms, you’ll want additional apps. These apps allow you to promote merchandise on:

  • TikTok
  • Etsy
  • Amazon
  • eBay
  • Walmart
"Online marketplaces" page in Shopify

Shopify additionally connects to a POS system—the instruments that make it potential to promote and settle for funds in particular person. So you’ll be able to promote at places like brick-and-mortar retailers or markets.

WordPress also can hook up with totally different channels like eBay, Amazon, and Google. However organising multi-channel commerce on WordPress isn’t as simple as it’s with Shopify.

First, it will depend on which ecommerce plugin you employ. For those who use WooCommerce, it is advisable obtain extra plugins earlier than you’ll be able to join with another channels. 

For instance, it is advisable obtain the free Facebook for WooCommerce plugin if you wish to promote merchandise on Fb. 

And if you’d like a POS integration, you’ll want one other plugin.

The benefit of WordPress’s huge plugin library is you’ll be able to usually discover free choices. 

Search Engine Optimization Capabilities

WordPress affords extra management over search engine marketing (search engine optimisation)—a set of processes designed to enhance your visibility in search engine outcomes—in comparison with Shopify.

Why does this matter?

As a result of producing organic traffic (unpaid visits to your web site from search engine outcomes) helps you attain extra folks and drive extra gross sales.

Let’s say you promote knitted cardigans.

If somebody searches for “knitted cardigans” on Google, you need your store to point out up on the primary web page.

And also you try this by guaranteeing your web site is optimized for engines like google.

search engine optimisation entails many ways, like bettering the technical side of your store (by one thing known as technical search engine optimisation) and optimizing particular person pages (with one thing known as on-page search engine optimisation). 

Technical search engine optimisation

WordPress customers have extra management over technical SEO. Technical search engine optimisation contains issues like submitting your sitemap to Google, making a logical web site construction (proven under), and bettering your web site pace.

an image illustrating SEO-friendly site architecture

For instance, customers can select their very own internet hosting supplier. To make sure their web site runs quick.

They’ll additionally edit configuration information—just like the .htaccess file—to jot down customized code that helps their store load quicker. 

You may’t full these actions with Shopify.

However instruments like Yoast (out there for Shopify and WordPress) assist customers handle features of their technical and on-page search engine optimisation.

On-Web page search engine optimisation

Each WordPress and Shopify have nice on-page SEO capabilities that permit you to verify your particular person webpages are optimized.

Each WordPress and Shopify customers can:

  • Write customized title tags (the titles that seem in search outcomes) and meta descriptions (the physique copy that seems under titles in search outcomes) for every web page
  • Optimize content material with key phrases (the phrases and phrases you need to rank for within the search outcomes)
  • Handle inner hyperlinks (the hyperlinks on a web page that time to a different web page from the identical area)
  • Add alt textual content (the textual content that describes a picture) to pictures
  • Customise URL slugs (the final a part of a URL, underlined within the image under):
example of customized URL slug "what-is-a-url-slug" on Semrush Blog

And whether or not you employ Shopify or WordPress, you’ll be able to carry out keyword research on your web site utilizing the Keyword Manager software.

Right here’s how.

Open the software. To gather key phrases routinely, click on the inexperienced “Create listing” button. (You may also add key phrases manually or from different Semrush instruments.) 

“Create list” button highlighted in Keyword Manager tool

Enter your seed key phrases (broad search phrases associated to your merchandise), select a rustic, and enter your area (elective). Click on “Create listing.”

"Creating clustered list" page in Keyword Manager tool

Then, you’ll see a listing of key phrase clusters (teams of key phrases related to a selected matter):

a list of keyword clusters in Keyword Manager for "seo tips" keyword

Select which key phrase clusters you need to embody in your weblog posts and different webpages. When you’re able to create content material, click on “Write content material.”

“Write content” button highlighted next to "data analytics free course with certificate" result

Choose which gadget you’ll write for (desktop or cellphone) and click on “Ship key phrases.”

"Send to SEO Writing Assistant" page

This launches Semrush’s SEO Writing Assistant—a software that will help you optimize your content material for engines like google.

Both copy and paste your content material or sort instantly within the textual content editor:

text editor in Semrush’s SEO Writing Assistant

The software will then make suggestions for bettering originality, tone of voice, readability, and search engine optimisation. That you should utilize to enhance your content material.

For those who use WordPress, the SEO Writing Assistant plugin can analyze content material within the WordPress editor:

WordPress editor

GDPR Compliance

Each Shopify and WordPress have instruments to assist customers meet the necessities set by the General Data Protection Regulation (GDPR). 

GDPR is a set of legal guidelines enacted to guard the privateness rights and information of people within the EU.

Some actions you are able to do to adjust to GDPR embody:

  • Displaying cookie consent banners
  • Permitting customers to decide out of knowledge assortment
  • Having a course of to delete information when customers request deletion
  • Notifying customers when their information is leaked

Shopify customers can obtain the Privacy & Compliance app to:

  • Show cookie consent banners
  • Enable customers to decide out of knowledge assortment
  • Add a cookie choice banner to offer customers extra management over what information you accumulate

WordPress additionally has varied plugins customers can add to their retailers to make them GDPR-compliant:

search for "gdpr-compliance" to find relevant WordPress plugins

Whichever platform you select, it’s a good suggestion to seek the advice of a lawyer to see what your store must do to adjust to privateness legal guidelines.

Multilingual Websites

Each WordPress and Shopify provide multilingual functionality, however WordPress enables you to translate your store into extra languages—with totally different currencies—than Shopify.

That is vital as a result of having separate pages that use a selected area’s language and forex affords a greater consumer expertise.

If in case you have a German model of your web site, for instance, anybody situated in Germany who visits your web site will see that model with costs listed in euros.

WordPress customers can create multilingual websites with totally different currencies by plugins like WooCommerce Multilingual & Multicurrency with WPML

WooCommerce Multilingual & Multicurrency page

There’s no restrict on what number of languages you add to your store in the event you’re utilizing WordPress. 

However needless to say including too many languages may cause your web site to run slowly (which might have an effect on your search engine optimisation efficiency).

Shopify additionally makes it simple so as to add a number of languages and currencies to your store with no need to recreate every model from scratch.

With Shopify’s Translate & Adapt app, you’ll be able to add as much as 20 totally different languages to your store.

"Add language" page in Shopify’s Translate & Adapt app

And you’ll add totally different currencies.

adding different markets in Shopify’s Translate & Adapt app

A number of Websites

WordPress lets customers create a number of retailers inside a single account—one thing Shopify doesn’t permit.

Let’s say you begin a store promoting canine leashes.

And then you definitely begin a wholly new store promoting summary art work.

The 2 niches are verydifferent. And also you’d need to separate them onto two totally different websites.

For those who use Shopify, you’ll must open a brand new account. Which is perhaps high quality for some folks.

However for individuals who run a number of ecommerce retailers, logging into a number of totally different websites with distinctive usernames and passwords is a problem.

With WordPress, you’ll be able to allow the Multisite function. Which lets customers toggle backwards and forwards between a number of websites in a single account. 

For those who’re snug with code, you’ll be able to allow WordPress Multisite by including this line of code in your wp-config.php file:

outline('WP_ALLOW_MULTISITE', true);

Then, configure your Multisite Community by logging into your WordPress web site and going to “Instruments” > “Community Setup.”

You may also use a software like InfiniteWP to handle a number of websites.

Cellular Apps for Store House owners

Shopify and WordPress each have apps that allow customers handle their retailers on the go.

Say you’re away out of your pc and abruptly must take away a product out of your store. Possibly there are points together with your producer and it is advisable pull a product offline.

Shopify’s free iOS and Android app lets customers handle merchandise, course of orders, run advertising and marketing campaigns, and talk with prospects.

an image of Shopify’s free iOS and Android app

For those who’re utilizing WordPress and WooCommerce, you’ll be able to obtain the WooCommerce Mobile App to create merchandise, handle orders, print labels, and observe stats.

an image of WooCommerce Mobile App

Cellular Procuring Expertise for Prospects

WordPress and Shopify are each suited to cellular commerce. However Shopify requires much less work to make your store mobile-friendly.

And almost half of ecommerce purchases will come from cellular units by 2024, according to Shopify.

So, it’s vital to make sure prospects can purchase merchandise out of your store straight from their telephones.

On your retailer to be cellular commerce-friendly, it ought to:

  • Have a responsive design that makes it simple to buy on a smaller display screen
  • Load quick so prospects don’t depart earlier than making a purchase order
  • Supply cellular cost choices

Let’s take a look at every level in additional element:

Responsive Design

All Shopify themes are responsive and look nice regardless of which units your guests use.

Since there are extra WordPress themes to select from, it’s troublesome to ensure each will probably be responsive. So, you must test every theme earlier than utilizing it.

Load Time

Each Shopify and WordPress websites are usually quick. 

Needless to say your web site’s pace additionally will depend on the information you add, the apps and plugins you add, and theme you employ. So, in case your web site runs gradual, it is perhaps one thing it is advisable repair in your finish.

Cellular Fee

Shopify funds provides customers immediate entry to cellular cost choices like Apple Pay, with none extra setup.

With WordPress, it will depend on which ecommerce plugin you employ. However fashionable plugins like WooCommerce join with cellular cost choices.

Buyer Assist

Shopify has extra avenues for assist in comparison with WordPress.

The quickest solution to get solutions to your questions (all the things from the way to join your digital retailer to a bodily location to the way to run a take a look at order) is to achieve out to assist.

Shopify provides you direct entry to a assist chat, the power to depart a message (and you may request a callback within the message), and a dialogue neighborhood to attach with different Shopify customers.

Shopify’s "Get support" page

With so many assets, you may get solutions to absolutely anything.

WordPress is open supply (that means the code is publicly out there and might be modified). So, it doesn’t have the identical stage of assist. 

There’s no assist chat, however there’s an lively on-line discussion board the place volunteers reply questions to assist fellow neighborhood members.

WordPress’s Support forum

Every plugin and theme can have its personal assist group and boards. So you’ll be able to attain on the market on to get solutions.

Pricing Specifics

WordPress might be considerably cheaper than Shopify. However it will depend on your alternative of internet hosting supplier, plugins, and so forth.

Here is a take a look at the specifics:

Shopify Prices

Shopify begins at $39 per 30 days for the fundamental plan on a month-to-month subscription. 

Shopify "Pricing" page offers insights into three plans, including Basic, Shopify and Advanced

Shopify notes that their Primary plan is appropriate for people and small companies. You may add limitless merchandise, hook up with a number of gross sales channels, and promote internationally.

You additionally must buy a website for $14.95 per yr by Shopify.

WordPress Prices

WordPress is free to make use of.

However you continue to want to seek out—and pay for—respected website hosting and a website. 

We talked about earlier that internet hosting costs fluctuate. As for domains, they run round $10 to $20 per yr.

Ultimate Verdict: Shopify or WordPress?

For those who’re nonetheless asking your self, “Ought to I exploit WordPress or Shopify?” right here’s a fast solution to inform:

You’ll love WordPress in the event you:

  • Need a extremely customizable web site
  • Are snug with code or have the finances to rent somebody

And also you’ll love Shopify in the event you:

  • Want a user-friendly solution to construct a web site quick
  • Don’t need to code and don’t have the finances to rent assist

Whichever possibility you select, it’s a good suggestion to make use of Site Audit after you launch your on-line store to gauge your web site’s total well being.

Begin by making a venture by clicking the “+ Create venture” button.

“+ Create project” button highlighted in Site Audit tool

Enter your area and venture identify:

"Create project" page in Site Audit tool

On the following display screen, you’ll configure your fundamental settings (pictured under). This detailed setup guide will allow you to undergo the settings. 

While you’re achieved, click on the “Begin Website Audit” button.

“Start Site Audit” button highlighted in Site Audit Settings page

When the audit is full, it provides you an outline of your web site’s well being:

an overview of your site’s health in Site Audit tool

You may click on into the totally different tabs and metrics for extra detailed info. To grasp what it is advisable do to enhance your store’s search engine optimisation.


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