A sitemap is a vital web site part for each customers and serps.

It helps them uncover your web site’s pages.

Whereas it’s essential to cater to serps particularly with an extensible markup language (XML) sitemap, it is also essential to maintain your web site organized for customers, too.

That is the place an HTML sitemap is available in.

What Is an HTML Sitemap?

A hypertext markup language (HTML) sitemap is a straightforward webpage that lists the pages in your web site.

It appears to be like like this:

example of a hypertext markup language (HTML) sitemap

Consider it because the desk of contents in a e book, the place yow will discover an inventory of chapters and subchapters. 

An HTML sitemap equally shows your web site’s important pages and subpages. Making it tremendous simple for customers to seek out what they’re on the lookout for.

Ideally, customers ought to have the ability to discover the content material they want by your navigation menu. Nevertheless, it helps to prepare your HTML sitemap as if it is a listing in your web site.

HTML Sitemap vs. XML Sitemap: What is the Distinction?

There are two important kinds of sitemaps:

  • HTML sitemap: This sitemap is offered in a user-friendly, clickable format and permits guests to navigate your web site
  • XML sitemap: That is written in a format designed for serps like Google
infographic showing the difference between XML sitemap and HTML sitemap

The important thing distinction between the 2: 

An HTML sitemap focuses on making the web site extra user-friendly for people, whereas an XML sitemap is created solely for search engine spiders (additionally referred to as crawlers and bots).

They use the XML sitemap to crawl and index your web site. Which is essential if you wish to rank in serps and get extra visitors.

Advantages of an HTML Sitemap

On condition that serps can use XML sitemaps for crawling, you may marvel why you must trouble with an HTML sitemap.

Rating in serps is all about optimizing for crawlers, proper?

Not fairly. Don’t neglect that serps additionally consider person expertise when rating web sites. 

By creating an HTML sitemap in your web site, you make your web site extra user-friendly to create a constructive person expertise. Which improves your probabilities of rating greater.

Apart from making your web site extra user-friendly, an HTML sitemap gives these advantages:

  • Organizes massive web sites: An HTML sitemap basically serves as a listing for webpages, permitting web site homeowners to prepare their massive and complicated web sites
  • Makes it simpler for serps to seek out your pages: A well-organized HTML sitemap may help serps discover your content material rapidly and simply. To allow them to crawl it.
  • Creates inside hyperlinks: Your HTML sitemap additionally lets you add internal links to your pages, that are vital for website positioning
  • Improves web site navigation: Having an HTML sitemap improves your web site’s general navigation. By itemizing all of your pages on a single web page. So customers can discover what they want simply.

TipTry Semrush for free to leverage instruments and information that can assist you rank greater in Google. 

Easy methods to Create an HTML Sitemap

There are two methods to create an HTML sitemap:

  1. Utilizing plugins—when you use a content material administration system (CMS)
  2. Making a sitemap manually

Let’s undergo each.

Utilizing Plugins with Your CMS

In case your web site is constructed on a CMS like WordPress, you should utilize plugins that generate an HTML sitemap for you robotically.

We suggest the Simple Sitemap plugin for this.

To make use of a plugin, it is advisable set up it in your WordPress CMS. 

As soon as it’s put in, create a brand new web page. 

create a new page in Simple Sitemap plugin

Give your web page the title “Sitemap.” Then, click on the plus icon to insert a brand new block. 

screenshot of a page with “Sitemap” title and adding a new block by clicking the plus icon

Within the dialog field that seems, choose “Browse all” after which scroll down till you see the Easy Sitemap part. 

Subsequent, click on on the icon for the “Easy Sitemap Group.” This motion will set off the plugin to robotically generate a sitemap in your web site.

clicking "Simple Sitemap Group" automatically generates a sitemap for your website

Lastly, save the web page.

You’ll be able to then publish the sitemap web page and hyperlink to it from the footer part of your homepage.

Don’t use WordPress?

There are plugins for different CMSs, too. 

In case your web site is on Joomla, you should utilize JSitemap. If it’s on Drupal, you should utilize the Sitemap module.

Making a Sitemap Manually

In case your web site is smaller (100 pages or fewer), you may as well create your sitemap manually. 

To start out, make an inventory of all of the pages in your web site. Then, hand this checklist over to your developer. Who will create a regular HTML web page, itemizing all of your pages with hyperlinks to them.

Making a sitemap manually permits for full management over the construction and design. 

Nevertheless, it requires handbook updates each time there are modifications to your web site’s pages.

HTML Sitemap Examples

Want some inspiration for designing your HTML sitemap?

Let’s take a look at how well-known manufacturers have designed theirs. 

Right here’s what H&M Group’s HTML sitemap appears to be like like:

H&M Group’s HTML sitemap

It’s a traditional HTML web page itemizing out all of the pages. And their hierarchical place within the web site’s construction.

And right here’s how Goal has designed their HTML sitemap for his or her job portal:

Target’s HTML sitemap

It’s a easy HTML web page damaged into three sections.

The following instance is from Commonplace Chartered:

Standard Chartered’s HTML sitemap

This sitemap has a number of sections. 

Every part has subsections that checklist the completely different services and products the financial institution affords. 

This sitemap additionally contains hyperlinks to different essential pages like “International profession alternatives,” “About Commonplace Chartered,” and “Media contacts.”

Get Insights Into Your Web site’s website positioning

Making a sitemap is only one method to optimize your web site for serps and customers.

However if you would like your web site to be much more optimized, it is advisable deal with issues like bettering site speed, creating a sturdy site architecture, and utilizing on-page SEO.

And guarantee there are not any technical points current.

In the event you’re a Semrush person, you should utilize the Site Audit instrument to seek out any points hindering your website positioning efficiency.

Configure a project in the tool to run your first audit.

As soon as the whole lot is ready up the best way you need, click on “Begin Web site Audit.”

Site Audit Settings page in the Site Audit tool

When it’s full, navigate to the “Points” tab. 

“Issues” tab in the Site Audit tool

You’ll see “Errors,” “Warnings,” and “Notices” detected in your web site.

“Errors” page in the Site Audit tool

Click on “Why and the way to repair it” to be taught extra about what a specific subject is, the way it impacts your website positioning, and how one can repair the problem.

“Why and how to fix it” section

Resolve every subject to enhance your web site’s website positioning well being and assist it rank greater in search outcomes.


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