Are you searching for a game-changing technique to captivate your electronic mail subscribers and enhance your advertising efforts? Look no additional than video electronic mail advertising! 

Incorporating a video in your emails has the ability to mesmerize and have interaction your subscribers in ways in which conventional text-based emails merely can’t match. 

As people, we’re naturally drawn to visuals, and movies present a visually compelling and immersive expertise that may go away a long-lasting impression. The information helps this, viewers say they maintain extra data (95% of a message) after watching a video. 

So are you able to embark on this thrilling journey of video electronic mail advertising? 

Then it’s time to unlock the ability of movies to attach, interact, and convert your electronic mail subscribers like by no means earlier than. So seize your popcorn, sit again, and prepare to find the magic of video electronic mail advertising!

However first, let’s outline what video electronic mail advertising is…

What’s video electronic mail advertising?

Video electronic mail advertising is just incorporating movies into your emails. Video advertising is a strong approach to join with folks on a deeper degree. And, as we’ve already talked about, folks love watching movies to find out about a model or matter.

Sometimes, movies are displayed in emails just like the one under from Niice:

Example of a video in an email

Whereas movies received’t play throughout the inbox resulting from Web Service Supplier restrictions, displaying a thumbnail just like the one above tells a viewer immediately that it’s a video. 

With a purpose to watch, viewers might want to click on the thumbnail picture and watch the video from the internet hosting platform. 

12 Inventive methods to make use of movies in electronic mail advertising

From product demonstrations and buyer testimonials to behind-the-scenes glimpses and academic tutorials, the probabilities are countless in the case of leveraging movies in your electronic mail advertising campaigns.

Listed here are my picks for probably the most inventive methods to make use of movies in emails.

1 – Present ’em the way it’s carried out

Would you quite learn a step-by-step course of for getting began or have somebody information you thru that course of.

For me, that’s a straightforward query. Watching a video permits me to see first hand what to do.

Shopify features a tutorial video serving to new customers arrange their first retailer.

Shopify email example using a video

2 – Get clients excited a couple of product

Use movies to showcase your services or products in motion. 

Present the way it works, spotlight its options, and show the advantages to have interaction your viewers.

Jot Espresso shares a colourful and thrilling video highlighting their product and the alternative ways you may make espresso.

Jot using video email marketing to show how easy their product is to use

Right here’s the video they add to their electronic mail.

3 – To rejoice particular events or vacation greetings

Create personalised movies to ship festive greetings or rejoice particular events together with your subscribers. This provides a private contact and strengthens the connection together with your viewers.

After males’s shaving firm Harry’s celebrated three years, they despatched an electronic mail to their clients the place their worker’s learn precise buyer critiques (I’m assuming they had been precise, some had been fairly on the market).

Celebration email with embedded video

Try the video for your self:

4 – To teach

Ship helpful information and insights to your subscribers by means of informative video tutorials, demonstrations, or skilled interviews, making complicated ideas extra accessible and fascinating for a extremely impactful studying expertise.

This advertising agency included a video educating their purchasers on how you can use key phrases of their content material technique. The aim for this electronic mail was to assist their purchasers with search engine marketing and to additional set up themselves as thought leaders.

Building Designs include a video in their email to education audience

5 – Spotlight how superior you’re

Embody video testimonials from glad clients so as to add credibility and social proof. Spotlight the challenges your clients face, how your product/service helped them overcome these challenges, and the outcomes they achieved.

You should use your Google reviews to tug these testimonials.

Listening to actual folks discuss their constructive experiences might be extremely persuasive.

The Trunk Club includes a customer testimonial video in their email

6 – Getting began

Welcome new clients with open arms and assist them get began seamlessly by incorporating a useful onboarding video into your welcome electronic mail collection. Information them by means of the preliminary steps, show key options, and supply ideas to make sure they’ve a easy and profitable expertise together with your services or products.

Airtable features a fast 2 minute video displaying new customers precisely how you can get began with their platform.

Airtable getting started video embedded in their welcome email

This video helps new customers perceive these first key steps wanted to begin utilizing Airtable. Test it out:

7 – Promote your most up-to-date YouTube movies

Promote your newest YouTube movies by leveraging the ability of the feed element in AWeber

With this function, you’ll be able to mechanically pull within the thumbnails, video names, descriptions and extra out of your YouTube channel, creating visually interesting and fascinating electronic mail content material that showcases your most up-to-date movies and entices subscribers to click on and watch. 

That is a straightforward approach to enhance your video view. See how we used it within the bottom of this email.

AWeber's RSS Feed element for YouTube

8 – Occasion recap

Relive the joy of your latest occasion by incorporating a video recap into your electronic mail advertising. Take your subscribers on a journey, highlighting key moments, speaker highlights, and attendee testimonials, permitting them to expertise the occasion’s vitality and worth firsthand, even when they couldn’t attend in individual.

All of your clients might not have the ability to attend an occasion, so allow them to know all of the thrilling, educated data they missed. OnBrand determined to recap every of their occasions. This technique is an effective way to create FOMO (the worry of lacking out) and is an effective way to extend attendance at future occasions.

Onbrand recaps a conference in an email

9 – Month-to-month summaries

Wrap up every month with a dynamic video in your electronic mail advertising, offering a abstract that highlights your newest product releases. 

Have interaction your subscribers with a visually charming recap that showcases your progress and units the stage for an much more thrilling releases within the coming months.

Ahrefs supplies a month-to-month product roundup to all their clients. These emails all the time begin with a video, however all of them embrace a written abstract of product releases.

ahrefs monthly recap email with video

10 – PSA

Have interaction your viewers with a compelling public service announcement message that conveys very important data, educates, and conjures up motion, amplifying the affect of your message and elevating consciousness for the trigger.

When the pandemic hit a number of years in the past there was plenty of worry and uncertainty particularly when it got here to air journey. So as an alternative of a plain text email, the CEO of AmericanAirlines despatched a video electronic mail to replace their clients.

PSA video from AmericanAirlines

11 – Share successful story

Deliver your buyer success tales to life by means of movies in your electronic mail advertising. Showcase the journey and achievements of glad clients, permitting their genuine experiences to resonate together with your viewers and construct belief in your model, in the end inspiring others to realize related success.

Adbeat does an excellent job transitioning from successful story right into a video present the steps that buyer software to extend their outcomes.

Success story video email example

12 – Summarize your electronic mail or weblog

Make your content material extra participating and simply digestible by utilizing video in your electronic mail advertising to create brief summaries or highlights of your electronic mail or weblog posts. 

We despatched an extended format electronic mail to our subscribers however we acknowledged that folks devour content material in numerous methods, so we embrace a video highlighting to key advantages of that electronic mail.

AWeber email summarizing an email in a video

Advantages of video emails

Movies maintain the ability to extend electronic mail engagement, however there are such a lot of different advantages for including movies to your electronic mail messages. Listed here are the highest advantages for together with a video in your emails.

Increased click-through charges

Movies may also help seize consideration, conveying messages extra successfully, and attractive viewers to have interaction together with your content material.

Enhance gross sales

By making a extra immersive and persuasive expertise, showcasing services or products in motion, can lead to viewers making a purchase order.

Saves you time

As an alternative of writing an extended electronic mail, summarize your message in a video.

Shareable

They enhance the probabilities that your electronic mail is likely to be shared. Humorous, quirky movies work nicely for this.

Right here’s an excellent instance from males’s shaving firm, Harry’s.

Harry's example for using video in their emails

Rising your electronic mail record

Detailing why somebody ought to enroll, and what they’ll get out of your record

Constructing a relationship 

A behind-the-scenes video helps you join together with your viewers

Evoking a sense 

The sensation you permit your viewers ought to hook up with your purpose. If you would like your viewers to take motion and do one thing (like add a video into an electronic mail), maybe the sensation you’re going for can be “motivated,” since you’re utilizing your video to hook somebody’s curiosity and encourage them to do one thing.

Going viral 

If you wish to have your movies shared quite a bit, you may wish to evoke a sense of “delight” as an alternative. You may even discover that you just wish to evoke a mixture of emotions as an alternative of just one.

How you can add a video to your advertising electronic mail?

With a good electronic mail advertising software like AWeber, including videos in email is incredibly easy

In case your software has a drag and drop editor, all it’s essential to do is drag the video ingredient into your message editor, embrace the hosted video’s hyperlink, and voila! All that’s left to do is press ship. 

Get began with video electronic mail advertising

Now that you just’re outfitted with the information of video electronic mail advertising, it’s time to take motion and revolutionize your electronic mail campaigns. Don’t let this impactful technique go to waste – begin implementing video emails to drive outstanding outcomes.

Start by figuring out alternatives in your present electronic mail campaigns the place video can add worth and improve your messaging. 

Are you able to harness the potential of video emails? Begin creating, sending, and changing at present!



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