You’ve read the report, absorbed all the info, and it’s time to take motion. However… What motion? 

On this electronic mail workflow guidelines, we’ll share 5 easy steps you’ll be able to comply with to make your workflows extra environment friendly proper now, right now. 

(Download the PDF here to avoid wasting this infographic for all eternity!)


Transcript: Your Go-to E mail Workflow Guidelines 

Wish to enhance your electronic mail workflow? Comply with these 5 easy steps to success. 

#1 Carry snippets to manufacturing 

Nearly all of entrepreneurs imagine that constructing an electronic mail with a library of standardized snippets is one of the best ways to construct emails. When you haven’t moved previous copy-and-paste land and entered the courageous new world of snippets… That is your signal to make the leap. 

42% of entrepreneurs would favor to construct an electronic mail through the use of a library of ordinary elements, snippets, or partials!

#2 Enhance collaboration

One of the difficult components of the e-mail manufacturing cycle is the method of accumulating suggestions and getting buy-in. Streamline the evaluation course of with a instrument that makes collaboration simple—like Litmus—to take your collaboration abilities to the following degree. 

Q: What are the largest obstacles within the electronic mail manufacturing cycle? A: Accumulating suggestions (35%), Content material creation (34%), and Getting purchase in from all stakeholders (32%)

#3 Welcome automation 

Please welcome our new robotic overlords… And put them to give you the results you want. Automating sure routine emails could be an effective way to chop down on effort and time on your group. Onboarding, reactivation, and reengagement are all nice locations to start out automating emails. 

Most typical emails to automate: Onboarding or post-purchase emails (55%) got here in first, adopted by Buyer reactivation or winback (31%), after which Subscriber reengagement (32%).

#4 Embrace integration 

Your electronic mail group shouldn’t be siloed! Combine your electronic mail instruments with different platforms in your tech stack to ship extremely customized and extremely focused emails to precisely the suitable subscribers on the proper time. 

Quick reality: 30% of entrepreneurs we surveyed mentioned they are going to spend as much as 15% extra on Integration of electronic mail with different channels in 2023

#5 Measure your ROI

In case your electronic mail group isn’t measuring Return on Funding (ROI), you’re lacking out on a strong approach to advocate on your group and get extra sources allotted to your division. E mail continues to be one of the environment friendly advertising and marketing ways—so ensure that your stakeholders know that. 

Frequent ROI metrics embody: Develop gross sales/income (41%), Enhance buyer retention (41%), Generate advertising and marketing or gross sales certified leads (MQL or SQL) (40%).

Wish to study extra in regards to the knowledge behind higher electronic mail workflows? Try The 2023 State of Email Workflows Report to get all the small print*. 

*The place did we get all this knowledge? These insights are derived from Litmus’ 2023 State of E mail Workflows Report. 

Love this infographic and need to share with all of your electronic mail advertising and marketing associates? Download the PDF here!


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