Stockholm, Sweden, July 5, 2023 – The information-driven Employer Branding company Universum proclaims the outcomes of its Expertise Survey 2023 within the Nordic International locations, which embody Sweden, Norway, Denmark, and Finland. 

Universum surveyed 20,520 college students in Sweden, 10,946 in Norway, 11,650 in Denmark, and 13,424 college students in Finland – asking them about their profession preferences and splendid employers. 

Persevering with to realize recognition worldwide, college students within the Nordics are in search of jobs with extra flexibility. In comparison with final yr, this attribute is likely one of the few profession necessities that’s turning into more and more vital, rising 4 locations this yr. Along with flexibility, college students nonetheless discover a aggressive base wage essential, with unsure financial situations exhibiting a shift in the direction of monetary safety. 

As soon as once more, this yr, college students within the Nordics point out that top future earnings is an important characteristic of a brand new job, remaining at #1 spot yr over yr, but in addition recognizing the rise in aggressive base wage this yr – a grim reminder of the financial situations which are at the moment current.  

College students within the Nordics need distant work alternatives – however concern can be current: 

Distant work alternatives proceed rising in significance for all Nordic nations. The best share of distant work preferences will be noticed in Finland with 86% of the surveyed college students saying they wish to work remotely. Regardless of a big improve in comparison with 2022, Denmark stays to be the nation with the bottom share of curiosity for distant work, with 60% of the scholars saying they’re concerned with distant working.  

Whereas distant work is gaining in recognition every year, there’s additionally concern voiced from the scholars. For instance, almost 60% of the scholars within the Nordics are afraid that they’ll miss vital social interactions if they’re away from the workplace and really feel remoted. Employers can handle these issues by providing a transparent program by which working from house, distant work, and a spotlight to social cohesion is an integral a part of the working situations inside the firm. 

” It’s clear that the Nordic college students are affected by the exterior occasions which have had such an affect on our nations in the previous few years. The pandemic, the struggle in Ukraine, the inflation and the downturn of the economic system extremely affect the priorities when choosing an employer. A stronger give attention to cash, flexibility and safety come as a pure consequence of those occasions. It’s additionally fascinating to see that whereas sure developments are really Nordic, there are nonetheless massive variations between the scholars within the 4 Nordic nations”, says Claes Peyron, Managing Director for Nordics, UK and Eire at Universum. 

Enterprise Rankings: 

Unchanged at 1 and a couple of respectively, PwC, and McKinsey and Firm stay the highest employers for enterprise college students’ whereas Ernst and Younger jumps up one spot from final yr to take third place. 

Engineering Rankings: 

With no motion within the prime 3 in comparison with final yr, engineering college students understand Microsoft (1), Sweco (2), and Siemens (3) to be the highest employers within the Nordics for the fields of engineering. 

IT Rankings: 

Rankings for IT college students stay secure as effectively, with no motion within the prime three employers yr over yr. Google retains its first-place standing, whereas Microsoft, and IBM observe at 2 and three, additionally preserving their spots from final yr. 

The eBook with the survey outcomes and full rankings will be downloaded here.

About Universum   

Universum is a data-driven employer branding company. Based in Stockholm, we at the moment are energetic in over 40 markets, with key hubs in Zürich, Paris, Berlin, London, New York, Singapore and Shanghai. The Universum Expertise Survey, carried out in over 60 markets worldwide, surveyed multiple million college students and professionals about their preferences amongst potential employers, their profession concepts, and communication preferences. Leveraging this, we offer our purchasers with the analysis, technique, and inventive options they should compete extra successfully for expertise.   

Do you wish to better understand your brand image, audience and competitors?

Every year Universum surveys over 1 million students and professionals worldwide to identify the brand image status of the most attractive employers. Our Analytics solutions give you the insights you need to win the war for talent.


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