Whether or not it is writing a blog post, designing an infographic, or creating an book, beginning a brand new piece of content material from scratch generally is a problem, particularly in case you’ve by no means achieved it earlier than. 

marketer downloading content marketing templates

Fortunately, content material advertising and marketing templates could make issues simpler. These templates may help with design and encourage you as you develop varied processes to succeed in potential and current prospects.

Download Now: 150+ Content Creation Templates [Free Kit]

As a substitute of attempting to grasp the right way to create each kind of content material in existence, lower down on stress and inefficiency. Get impressed by our assortment of free, customizable content creation templates. Beneath is a listing of every kind of content material advertising and marketing template represented.

Content material Advertising Plan Templates

Content material advertising and marketing includes delivering priceless info to your target market. Templates make creating constant content material simpler and supply a visually interesting bundle for the related info you’re offering to prospects.

Beneath, you’ll discover a number of useful templates to jumpstart your content marketing strategy.

1. Content Marketing Planning Template

Content Marketing Planning Templates

Download the content mapping template here.

You’re conscious that you simply want a content marketing strategy in place to assist the success of your inbound advertising and marketing and gross sales organizations. However how do you get began? We have created a content material mapping template so you’ll be able to create focused content material for every stage of your target market’s purchaser’s journey.

This template helps you determine purchaser personas, define their challenges and wishes, and brainstorm content material that gives options. You will have loads of focused weblog put up concepts to draw your viewers to your web site and convert them into leads.

2. Buyer Persona Template

a buyer persona template for Content Marketing from HubSpot

Download the buyer persona content template here.

Advertising to particular purchaser personas leads to simpler advertising and marketing selections. This purchaser persona template will assist you simply arrange your analysis to create your very own buyer personas. Use it to create lovely, well-formatted purchaser personas you’ll be able to share along with your whole firm whereas studying finest practices for private analysis alongside the best way.

3. Blog Editorial Calendar Templates

content marketing templates: editorial calendar

Download the blog editorial calendar templates here.

Having an editorial calendar in your advertising and marketing content material will prevent an entire lot of time — to not point out sanity — as you intend your content material launch timeline. We notice there is not a one-size-fits-all answer, so we have created three editorial calendar templates to make use of at your leisure: one for Google Calendar, one for Excel, and one for Google Sheets. (Read this blog post for a step-by-step information for utilizing the Google Calendar template.)

Web site Content material Templates

Choosing the precise template units the muse for intriguing designs and performance. This attractive duo can result in extra e-newsletter subscribers and first-time guests buying out of your web site.

4. On-Page SEO Template

content marketing template: on page seo

Download the on-page SEO template here.

The extra content material you publish to your web site, the extra visitors sources you may need to prioritize. A type of sources is natural visitors. To make on-page web optimization simpler, we have rolled out a helpful web site content material planning template that will help you create a web site construction. It organizes every webpage and its goal, and helps you define how lengthy it must be and the right way to optimize the metadata related to every new web page you publish. These on-page web optimization templates will make your web site extra interesting to Google and assist you rank higher.

5. Website Optimization Checklist Template

content marketing templates: web checklist

Download the website optimization checklist here.

A correctly optimized web site leads to higher search engine rankings and an improved person expertise. This guidelines focuses on web site optimization, web optimization, web site efficiency, cell optimization, and safety. This, paired with a web site content material writing template, makes websites extra prone to attain (and hold) ideally suited prospects.

6. Search Insights Report Template

content marketing templates: search insights report

Download the search insights report template here.

Key phrase analysis helps you identify how significant your content material is to your viewers. With this search perception report template, you’ll be able to observe how efficient your web optimization technique is over time and measure the effectiveness of your writing.

Content material Writing Templates

This is the factor with running a blog: There is not one, straightforward template you’ll be able to fill in to provide a top quality content material providing. You might want to spend a while researching, brainstorming a title, outlining core content material, and so forth. Use the next templates that will help you alongside the best way.

7. Blog Post Templates

6 blog post templates for Content Marketing from HubSpot

Download the blog post templates here.

Our content material writing templates will stroll you thru the crucial steps for creating the next six weblog put up varieties:

  • How-To Put up
  • Checklist-Based mostly Put up
  • Pillar Put up
  • Infographic Put up
  • Newsjacking Put up
  • “What’s?” Put up

We have seen these codecs crush it on our blogs, and we all know you should utilize them to hit your individual targets.

8. Ebook Templates

ebook templates for Content Marketing from HubSpot

Download the ebook templates here.

12 months after yr, marketers cite lead generation as one in every of their prime content material advertising and marketing targets for the yr. To succeed at lead gen, you want content material provides — like ebooks — that will help you get there. Our inner inventive design staff went to work constructing a equipment of gorgeous book templates — to be used in both InDesign, PowerPoint, or Google Slides — so that you can obtain, customise, and publish.

9. Free Memo Templates

4 free memo templates for Content Marketing from HubSpot

Download the memo templates here.

Memos are important content material for efficient inner communication. Whereas they won’t be customer-facing, they will guarantee higher, extra aligned content material is created by all people in your staff.

10. Call-to-Action Templates

content marketing templates: cta

Download the call-to-action templates here.

That can assist you design clickable calls-to-action (CTAs), we have constructed 28 pre-designed CTAs for you. These CTAs are tremendous straightforward to customise, so that you need not know any fancy design packages — simply PowerPoint or Google Slides.

Bonus: There’s additionally a helpful free instrument in there that allows you to observe your CTA clicks in real-time so you’ll be able to see the precise variety of clicks that your designs are reeling in.

11. A Press Release Template

A press release template for Content Marketing from HubSpot

Download the press release template here.

Press releases might be efficient when used accurately. Our press launch template considers this and offers an inbound-optimized model. This implies the template may help you script press releases and accomplish that in a format optimized for sharing in your firm weblog. You possibly can simply adapt and customise as wanted in your PR wants.

Design Content material Templates

Looking for design concepts might be as straightforward as making a notice of what’s eye-catching whereas scrolling on-line. Many creators add their themes, swatches, temper boards, and extra to show their creativity, serving to encourage varied designs. The flexibleness of templates, equivalent to Pinterest templates for enterprise, can even entice shoppers towards your model by posting content material as informative as it’s visible.

12. Pinterest Templates for Business

content marketing templates: pinterest templates

Download the Pinterest templates here.

With tens of millions of month-to-month lively customers, Pinterest continues to carry companies large worth. Whether or not you’re bringing results in your web site, sharing infographic content material, or selling a weblog put up, Pinterest is a good platform to leverage for content material advertising and marketing. Obtain these 12 Pinterest enterprise templates you’ll be able to tailor to your services or products providing.

13. 150+ Content Creation Templates

150 plus content creation templates from HubSpot

Download the content creation templates here.

Not a designer? Not an issue. We created over 150 visible advertising and marketing templates which can be straightforward to make use of, work for any trade (finance, dentistry, agriculture, legislation — we have ’em all), and are fully free. Among the templates on this listing are already included on this bundle. The templates embody:

  • Infographics templates
  • Fb advert templates
  • Fb put up templates
  • Twitter put up templates
  • Electronic mail header templates
  • Weblog title templates
  • Fb cowl picture templates
  • Twitter header templates
  • LinkedIn cowl photographs templates

14. Infographic Templates

15 Infographic Templates for Content Marketing from HubSpot

Download the infographic templates here.

Skip the frustrations and begin creating the graphics immediately. We have created a number of pre-designed infographic templates that you may customise in PowerPoint or Adobe Illustrator. Inside every template, you’ll get guides to show you the right way to use the templates successfully.

Social Media Content material Templates

Day by day, your potential prospects actively and passively devour a lot content material. Exploring methods to rapidly seize their consideration might be enjoyable and worthwhile. It’s all about packaging content material in a means that feels progressive but purposeful in its supply. Take a look at the next social media templates that will help you do exactly that.

15. 50 Social Media Graphics Templates

50 social media graphics templates for Content Marketing from HubSpot

Download the social media graphics templates here.

Folks bear in mind visible info more than written or audio. However we all know effectively sufficient that creating visible content material takes extra time and sources — which is why we have created these 50 customizable templates for you. These templates are in Google Slides, so that they’re very straightforward to edit — no Photoshop abilities required. Merely customise the textual content on a picture, reserve it, and put up it to social media. These social media templates will assist you give selection to your content material.

16. 11 Facebook Cover Photo Templates for Businesses 11 Facebook cover templates for Business for Content Marketing from HubSpot

Download the Facebook cover photo templates here.

With how incessantly companies change and enhance their Fb pages immediately, you could have new materials within the pipeline. Double down in your Fb designs with these 11 templates devoted to your Fb cowl picture. Get these designs by clicking on the hyperlink or picture above.

17. Social Media Content Calendar Template

content marketing template: social media content calendar

Download the social media content calendar templates here.

With so many alternative social networks to handle, a social media supervisor’s life turns into quite a bit simpler once they can plan which content material to share on every account — and when. This easy-to-use social media content material calendar for Microsoft Excel permits you to arrange your social media actions far prematurely. Use it to plan your updates and learn to correctly format your content material for the 4 hottest social networks used for enterprise: Fb, LinkedIn, Twitter, and Instagram.

Electronic mail Content material Templates

Communication with potential and present prospects is how relationships stay priceless. Creating “one-size-fits-all” messages come throughout as inauthentic and result in individuals unsubscribing to newsletters or not studying the emails out of your firm. Obtain the templates under to make sure you’re delivering well timed, actionable messages to your subscriber base.

18. 15 Email Templates for Marketing and Sales

15 Email Templates for Marketing and Sales from HubSpot

Download the email templates for marketing and sales here.

If you happen to’re like most entrepreneurs, you most likely spend far more time than you’d wish to admit studying and responding to emails. There are various methods you’ll be able to streamline your inbox to avoid wasting time, however you in the end will nonetheless must create and ship emails. That is the place these content material templates are available in. We have written the copy for 15 electronic mail templates that entrepreneurs and gross sales representatives are prone to ship repeatedly to avoid wasting you time and get you outcomes.

19. Email Marketing Planning Template

Email Marketing Planning Template for Content Marketing from HubSpot

Download the email marketing planning template here.

Set targets in your electronic mail advertising and marketing planning with this free template. Accessible through Excel and Google Sheets, this template may help your advertising and marketing staff plan an efficient electronic mail advertising and marketing marketing campaign with solely half the work.

Video Content material Templates

Creating movies that inform compelling tales can provide contemporary views about services or products. Establishing the lights and digital camera demonstrates why shoppers can purchase out of your firm and may attain individuals all internationally in a matter of seconds.

20. 18 YouTube Templates for Business

content marketing templates: youtube templates for businessDownload the YouTube templates for Business here.

Relying in your function as a content material creator, you might also be accountable for video content material. A placing thumbnail and banner are a few the components viewers depend on to find out what movies to observe. Nevertheless, you don’t must spend hours creating the right channel artwork for every video. These YouTube video content material templates make this process easy so you’ll be able to deal with extra necessary issues, like filming, modifying, and selling your movies.

Content material Advertising Made Easy

Content material entrepreneurs are knowledgeable storytellers, however designing visible guides and tinkering with Excel spreadsheets might not be your favourite a part of the job. With tons of of templates included on this weblog put up, you’ll be able to spend extra of your valuable time doing the work you’re keen on.

So, there you’ve got it, content material entrepreneurs: tons of of templates that will help you begin creating content material simply and rapidly and additional your inbound success.

Editor’s notice: This put up was initially revealed in December 2020 and has been up to date for comprehensiveness.

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