Welcome to Litmus Reside Behind the Scenes, the place every month main as much as the convention we’ll dig in to a few of the work we’re doing to arrange for Litmus Live, and shine some mild on how we make the convention occur.

On this weblog submit, you’ll uncover how we went about creating our Litmus Live 2023 agenda and choosing our (if I’ll say so myself) magnificent speaker lineup.

All of it begins with a spreadsheet

As with many initiatives, creating the agenda began with me looking at a clean spreadsheet and questioning what I used to be doing. I had sections marked for the times of the convention, and needed to resolve tips on how to break up the schedule into session-sized chunks, which might then set the restrict on what number of audio system we might comfortably choose. 

For years we’ve deliberate for thirty-minute periods, which strikes us as a pleasant stability between sufficient area to dig into a subject, the typical size of peoples’ consideration spans, and our need to pack in a ton of nice content material for our attendees. As soon as I’d marked off time for meals, labored in loads of restroom and snack breaks, and added Litmus Reside traditions like Reside E-mail Optimization and 1:1 Speaker Q&As, I used to be left with twenty-six pristine timeslots unfold over the 2 days of the convention, able to have their speaker assigned.

Deciding on content material tracks

Historically, Litmus Reside periods are damaged up into marketer and developer tracks, with design content material normally break up betwixt them. This yr, as I used to be starting to evaluation speaker submissions, I noticed an emergent theme of talks that didn’t match neatly into any of the classes above and that appeared to be derived from lived expertise on this business. 

I began pondering of the 2 tracks because the work itself—strategizing, writing, designing, creating and testing e-mail, and the work behind the work—navigating profession development, studying to construct belief with different groups and get buy-in from inner stakeholders, course of enchancment, and planning for group modifications. Our personal e-mail designer, Hannah Tiner, was the one who got here my rescue with the a lot pithier titles Sensible and Skilled to explain the 2 thematic tracks.

At Litmus Reside, we’ll all the time have eminently practical how-to sessions—that’s been the core of our content material for years. As we develop as a group, although, it appears so essential to additionally cross alongside the earned skilled knowledge of people that’ve been in our business for a while, to assist the following generations of e-mail geeks discover their means with much less issue. Each group wants its elders, even when they’re not that outdated.

Deciding on the audio system

Reviewing speaker submissions is a deal with. Studying your pitches, watching your movies—it’s all so energizing to soak up. We had, at remaining depend, eighty-eight submissions this yr! In fact, with solely twenty-six talking slots out there (which rapidly turned twenty-three after we signed a number of sponsors) a good quantity of cautious winnowing needed to occur.

I began by grouping them topically, to see the place we had similarity within the content material being coated, after which categorizing all of them thematically beneath the 2 content material tracks to see roughly what number of we had on all sides. If the pitch seemd a little bit unclear on actionability, or maybe a little bit too broad in scope, I’d gently set it apart. The place there was clear matter overlap, I’d additionally deliver into consideration whether or not the speaker had kind of expertise. We really need a mixture of greener and extra seasoned audio system, as Litmus Reside has lengthy been a spot the place newer audio system—like I used to be as soon as—may be inspired to develop. 

One key rubric I wished to deliver to the agenda as an entire was desirous about illustration. Unsurprisingly, there are teams of people that have traditionally been underrepresented in these areas—or to place it one other means, it’s by no means been tough to seek out audio system at martech conferences who appear like me. It issues, who we see on that stage. We wish Litmus Reside to be consultant of our great and various e-mail geeks group, and wish to create an area the place everybody can see themselves mirrored within the highlight. We hope that this yr’s agenda is a step in the direction of that actuality.

What’s subsequent with Litmus Reside

Now that the agenda is out, we’re onerous at work on the logistics of the bodily convention area, the appear and feel of it and the feeding and care of attendees, which we’ll dive into in a future Litmus Live Behind the Scenes submit.

Are you attempting to get buy-in for attending? We’ve received you coated with our downloadable information Justify Your Litmus Live that can assist you body your arguments and make your case to attend. We are able to’t wait to see you in Boston (or nearly) from September Eleventh-Thirteenth.

Able to get your ticket? You can purchase it on our Litmus Live registration page.


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