Copywriting is extra of a ability than a career, so you could have limitless incomes potential relying on how you apply the ability. 

Whether or not you wish to make just a few further hundred {dollars} monthly or create a multi-million greenback firm, copywriting may also help you obtain that mission. 

Most copywriters even have full autonomy over their life by setting their very own work hours and selecting the place to work from. 

On this put up, we’ll focus on numerous methods you can also make cash as a copywriter and how one can select a path that lets you maximize your incomes potential and create the life-style you need.

How A lot Cash Do Copywriters Make?

According to Glassdoor, listed here are the common salaries for freelance and in-house copywriters by years of expertise: 

Common Wage of An Freelance Copywriter in The US:

  • $51,144 for 0-1 years of expertise
  • $59,225 for 4-6 years of expertise
  • $75,202 for 10-14 years of expertise

Common Wage of An In-Home Copywriter in The US:

  • $55,635 for 0-1 years of expertise
  • $65,452 for 4-6 years of expertise
  • $84,349 for 10-14 years of expertise

Nonetheless, these averages are very generic, and the fact is {that a} copywriter’s wage can vary from just a few thousand {dollars} per yr to a number of million {dollars} per yr.   

So as a substitute of simply supplying you with some primary averages, let’s break down the 2 variables which have the best affect in your incomes potential as a copywriter:

  • Your ability as a copywriter
  • The chance you select 

Whereas copywriting skills take years to excellent, the excellent news is that you could considerably improve your incomes potential by making use of your expertise to a extra worthwhile alternative.

After I say “alternative,” I’m referring to the kind of labor you select to pursue and the way you monetize your work. 

An instance of a possibility could be writing LinkedIn posts (the kind of work) for purchasers you cost on a month-to-month foundation (the way you monetize).  

Earning potential as a copywriter

These two variables trigger a variety of incomes potential for copywriters.

For instance, Justin Goff made tens of millions of {dollars} yearly promoting merchandise by way of e-mail copywriting, but some e-mail copywriters on Upwork make just some hundred {dollars} monthly.  

On this put up, we’ll deal with the totally different alternatives you possibly can pursue in copywriting to construct wealth after which focus on tips on how to climb the wealth ladder to change into a top-earning copywriter. 

Tips on how to Make Cash Copywriting

Under we’ll focus on among the commonest alternatives you possibly can discover to make cash as a copywriter and supply sources that will help you get began in every alternative.

Weblog Submit Writing

It’s extremely worthwhile for a enterprise to look on the prime of Google for a key phrase that potential prospects would possibly seek for. Nonetheless, search engines like google solely rank content material that solutions the searcher’s query. Due to this fact, most corporations are glad to pay hundreds of {dollars} to rent freelance writers to create high quality content material that ranks for related key phrases.

For instance, in the event you promote small enterprise accounting software program, you’d in all probability be very happy to pay a contract author to create content material that ranks first for “small enterprise accounting software program” as a result of this could seemingly drive loads of potential prospects to the web site.  

Due to this fact, most weblog put up writers additionally want a primary understanding of website positioning (SEO) and key phrase analysis.

Whereas website positioning is the most typical use case for weblog writing, many corporations are additionally glad to pay freelance writers to create weblog posts about new product launches, thought management content material, and different common content material they wish to talk to prospects. 


Incomes Potential:

Many corporations pay roughly $300-$500 per put up for high-quality weblog posts. Some bigger corporations that deeply imagine in content material are keen to pay over $1,000 per put up. 

Earning potential scale for blog post writing

You too can construct your individual affiliate web site and ship visitors to numerous services and products offered by different corporations. When individuals out of your web site purchase their services or products, you can also make a fee on the sale. These web sites will be value tens of millions of {dollars}, however they could take a very long time to construct.

Tips on how to Get Began:

Gross sales Pages

Entrepreneurs promoting on-line programs, teaching applications, different digital merchandise, and even bodily merchandise (like dietary supplements) often run advertisements to a gross sales web page designed to transform guests. 

These gross sales pages are often anyplace from 500 to a number of thousand phrases lengthy, and so they sometimes comply with this primary construction:

  • Ache level: State the viewers’s issues to construct rapport.
  • Ache level agitation: Construct on the issues related to the ache factors and clarify why they’re painful to strengthen your relationship with the reader.
  • Resolution: Introduce the services or products as an answer and present the way it solves these ache factors. 
  • Advantages: Paint an image of what life appears like after utilizing the product. This could match the viewers’s “preferrred situation.”
  • Social proof: Present proof that the product may also help them obtain their preferrred situation with case research and testimonials.
  • CTA: Ask them to make the acquisition and supply a a reimbursement assure.

That is only a primary template that almost all gross sales pages comply with, however the gross sales web page’s success relies upon largely on how effectively the copywriter can construct rapport with the audience, resonate with their ache factors, and current the product as the answer. 

Due to this fact, you’ll in all probability need to interview the consumer, their prospects, and even use the product to create a compelling argument that convinces the reader to transform.


Incomes Potential:

Most purchasers are keen to pay just a few thousand {dollars} for a gross sales web page, however it’s not unusual for extra established purchasers with a confirmed provide to pay $25,000 to $50,000 for a gross sales letter.

Earning potential for sales page copywriter

Tips on how to Get Began:

Web site Copywriting

The homepage, about web page, and product/service pages are vital to driving conversions, so most companies are glad handy over hundreds of {dollars} to expert copywriters to craft compelling copy for these pages. 

Whereas web site copywriting is usually a lot shorter than long-form gross sales copywriting (sometimes 500-1,000 phrases), it additionally requires a radical understanding of the shopper’s ache factors and the way the product works to persuade readers that this product is the most effective resolution for his or her drawback. 

Nonetheless, not like gross sales copywriting, web site copywriters should additionally completely perceive website positioning (SEO) to make sure every web page ranks for the suitable key phrases. For instance, it is best to perceive tips on how to do key phrase analysis and assist the key phrase rank for these phrases.


Incomes Potential:

The incomes potential for an internet site copywriter relies upon largely on the consumer. Some copywriting purchasers are glad to pay just some hundred {dollars} for primary web site copy from somebody on Upwork or Fiverr, however bigger corporations are very happy to shell out hundreds of {dollars} for excellent web site copy. 

Earning potential for website copywriter

You probably have A/B testing expertise and expertise, you possibly can cost considerably extra on your web site copywriting companies.

Tips on how to Get Began:

Social Media Ghostwriting

B2B leaders are starting to comprehend the worth of constructing an viewers on Twitter and LinkedIn, and plenty of of them are keen to pay ghostwriters hundreds of {dollars} to create content material for them on social media.

For instance, Morning Brew’s co-founder, Alex Lieberman, just lately launched a brand new ghostwriting advertising and marketing company that prices roughly $8,000 monthly to supply social media content material for executives.

To change into social media ghostwriter, you’ll want to have the ability to extract the most effective concepts out of your purchasers, arrange them into concise frameworks, and adapt your writing fashion to their tone of voice. You’ll additionally want to remain up-to-date on the newest occasions to tie them into your purchasers’ content material. 

This sort of content material additionally requires a excessive quantity of content material output to achieve success, so it would really feel like a grind for some writers. 


Incomes Potential:

Social media ghostwriting continues to be a comparatively new copywriting alternative, however an inexpensive fee is about $2,000 per consumer for a number of posts/threads per week. Nonetheless, some companies like Alex Lieberman’s Storyarb cost as much as $8,000 monthly for a number of threads/posts per week.

Earning potential for social media ghostwriters

Alternatively, you possibly can construct your individual viewers after which monetize it as you would like.

Tips on how to Get Began:

E mail Copywriter

E mail copywriters assist companies generate gross sales by way of e-mail. 

Most e-mail copywriting job assignments require writers to create an e-mail sequence (a number of emails scheduled to ship out over per week to 10 days) that builds a relationship with the prospect by offering worth (often free content material designed to unravel their ache factors) that then lead as much as the sale. 

Nice e-mail copywriters know tips on how to architect a relationship with the reader and supply worth upfront, and so they may craft intriguing topic strains and A/B check totally different variables all through the copy, like CTAs and hooks.


Incomes Potential:

E mail copywriting costs differ dramatically. In the event you’re working with a brand new startup that simply wants a primary e-mail autoresponder to get individuals to enroll in a free course, you would possibly make just a few hundred {dollars} for writing the e-mail sequence. 

Nonetheless, corporations with a confirmed product and high-quality e-mail listing are often glad to pay north of $10,000 and even $25,000 for a high-quality e-mail sequence in the event that they know it should increase conversions.

Earning potential for an email copywriter

Tips on how to Get Began:

Video Script Writing

One other nice technique to make a full-time earnings as a copywriter is by creating video scripts for YouTubers or corporations who want video content material. 

A fantastic video script author is superb at crafting an intriguing hook, constructing a narrative, and writing in a fashion that an individual would communicate. If the content material writing sounds too formulaic and tutorial, it gained’t sound natural on digital camera, and also you’ll have issue retaining purchasers.

Incomes Potential:

Video script writers sometimes have about the identical incomes potential as weblog put up writers. The common falls round $300-$500 for about 1,000 to 2,000 phrases, however you would earn far more than this in the event you work with a consumer whose main supply of earnings is video content material.

Earning potential for video script

Tips on how to Get Began:

Publication Writing

Newsletters are an more and more fashionable enterprise mannequin as corporations like The Hustle and Morning Brew just lately offered for tens of millions of dollars

In consequence, loads of companies are keen to pay prime greenback for good copywriters to analysis present developments and occasions, extract probably the most worthwhile insights, after which tie the story again to the way it impacts the reader.

This job sometimes requires you to include a mixture of humor and storytelling into the writing whereas nonetheless speaking a transparent level. 


Incomes Potential:

Publication writing continues to be a brand new kind of copywriting gig, however in the event you can show that you just’re a extremely efficient author, you can also make hundreds of {dollars} month-to-month as a e-newsletter copywriter. 

Earning potential for a newsletter writer

There are additionally loads of people who have their very own newsletters and make hundreds of {dollars} monthly promoting subscriptions or advertisements. Actually, the 27 highest-earning Substack newsletters generate over $22M a yr. So it’s not unreasonable to make north of $10,000 or $20,000 monthly writing your individual e-newsletter.

Tips on how to Get Began:

Novel Writing/Ghostwriting

One other frequent copywriting profession path is ghostwriting novels for authors. This requires a novel ability set as most individuals writing a e-book have a message to share however want some assist placing the concepts into organized ideas. 

So that you’ll must first perceive the concepts the consumer desires to speak after which extract the tales and key factors that illustrate and crystalize that concept to make it straightforward for the reader to know and purchase into the message. This additionally requires wonderful storytelling capabilities to captivate and maintain the reader’s consideration throughout a whole bunch of pages.

Due to this fact, you’ll in all probability must interview that individual extensively and submit numerous revisions to nail down their voice and message.

Incomes Potential:

Most novel ghostwriters make between $10,000 and $50,000 for writing a e-book or memoir.

How much money book ghostwriters can make

Tips on how to Get Began:

Tips on how to Climb The Wealth Ladder as a Copywriter

You in all probability seen that the charges purchasers are keen to pay for a particular service (e.g., e-mail copywriting, web site copywriting, and so forth.) differ drastically. For instance, one web site copywriter would possibly cost $100 for a product web page, whereas one other would possibly cost over $10,000 for a similar service.  

As well as, some copywriters don’t provide their expertise for rent. As a substitute, they personal their companies and use their copywriting expertise to promote their companies.

Under, we’ll focus on the copywriting wealth ladder and how one can climb it to maximise your incomes potential. 

The wealth ladder as a copywriter

Write For Free

We already mentioned that selecting a possibility with a excessive earnings potential is vital, so return by way of the eight alternatives listed above and select the one that you just assume you’ll get pleasure from probably the most and has excessive incomes potential. 

When you’ve chosen a possibility, start writing for potential purchasers without cost. 

Writing without cost lets you acquire expertise as a copywriter and discover ways to collaborate with purchasers in a low-street surroundings. 

Nonetheless, rigorously choose who you select to work without cost for. 

Ideally, choose a micro-influencer or somebody in your audience with a big community as a result of they’ll have the ability to ship you extra high-quality referrals than a lesser-known particular person with fewer contacts. 

You can begin your seek for potential purchasers on LinkedIn or Twitter and attain out to them immediately on that platform or ship them a personalised e-mail. 

The important thing to an amazing pitch is to ship a pattern piece of labor with out prompting. For instance, in case your provide is to put in writing a e-newsletter for that micro-influencer without cost, truly write a e-newsletter and ship it to them, after which provide to maintain doing it for the following a number of weeks in the event that they prefer it.

Sending the completed product moderately than asking for permission to do one thing will set you aside from the remainder of the gang, and it makes that individual’s life simpler as a result of they don’t have to provide you any directions.

Opposite to fashionable perception, providing to do something without cost is definitely extra work for the opposite individual as a result of the burden is on them to determine what you’re good at and what they should assign to you. 

As soon as they comply with allow you to work for them without cost, set a begin and finish date and inform the “consumer” up entrance that you just’d prefer to obtain just a few referrals if it’s high-quality work and so they’re happy by the top of that point interval.

Shut Your First Shoppers

After working without cost for a micro-influencer for just a few months, you’ll in all probability have just a few paying purchasers from the referrals they ship. 

If the free purchasers don’t maintain up their finish of the cut price and fail to ship you referrals, you possibly can all the time attain out to your dream purchasers through chilly e-mail or chilly social media message. This time, provide to create free content material for them for a set time frame if they comply with rent you following the free settlement. You too can present them the pattern work you probably did without cost to assist increase your credibility.

In the event you’re actually struggling to get purchasers, you may as well use a platform like Acadium to get your first purchasers. It lets you apprentice for a corporation for a restricted time frame, and plenty of of these corporations then rent the apprentices they practice. 


The one downside with this platform is that you just’re restricted to the businesses that listing themselves on it, so that you may not discover your preferrred purchasers. Because of this, I sometimes suggest that you just discover your preferrred purchasers on LinkedIn or Twitter and attain out to them with a chilly but customized pitch.

Set up Your self as a Premium Skilled

Upon getting some expertise as a copywriter, changing into an costly copywriter comes right down to constantly delivering a powerful ROI for a specific service. 

For instance, in the event you can show that you could reliably write emails that generate $2 for each $1 invested, purchasers might be very happy to provide you hundreds and even tens of millions of {dollars}.

One dollar in to get two dollars out

The important thing to proving you possibly can reliably generate a powerful ROI is to develop a step-by-step execution course of on your companies (e.g., e-mail advertising and marketing) after which create case research of the way you used it to generate wonderful outcomes repeatedly.

Promoting a course of that constantly generates a powerful ROI will increase the perceived chance of success, which makes potential purchasers really feel comfy shelling out massive sums of cash for copywriting companies. 

Actually, you’ll seemingly discover it simpler to promote a service with a confirmed course of for $10,000 than it’s to promote a service with none confirmed outcomes for $1,000. 

The one catch is that it’s important to truly produce excellent consumer outcomes. 

Changing into a wonderful copywriter doesn’t occur in a single day, so think about taking part in copywriting programs like or membership communities like Copyblogger Academy to speed up your studying fee. 

Your preliminary copywriting work in all probability gained’t be excellent, and that’s okay. The secret is to constantly follow, search suggestions, and observe the ROI of your work. On an extended sufficient time horizon, you’ll finally discover success. 

Create Your Personal Content material Or Rent 

In the event you think about the copywriters that cost $25,000 or $50,000 for a gross sales web page, think about how a lot cash the corporate generates from that gross sales web page. So the following stage within the wealth ladder is to personal the provide. 

At this stage, as a substitute of charging purchasers on your copywriting companies, you’ll truly promote the services or products utilizing the copywriting expertise you’ve honed. 

For instance, you would construct your individual website positioning affiliate web site or begin your individual e-newsletter and use your copywriting expertise to construct the enterprise. 

You possibly can additionally construct and promote your individual digital merchandise. For instance, Brett at Design Pleasure has a course that does over $122,000 per month.

Brett at Design Joy

Whereas constructing an viewers can take a very long time, proudly owning a services or products is usually probably the most worthwhile methodology to monetize your copywriting expertise in the long term.

Construct a Copywriting Enterprise That Offers You Monetary Freedom

Copywriting is a worthwhile ability that you could apply to numerous alternatives to construct substantial wealth. 

Nonetheless, honing the ability and turning your phrases into income is not any straightforward process. 

Whilst you can all the time use Google to be taught totally different suggestions and methods about copywriting, we wished to create an academy that makes it straightforward for copywriters to collaborate and obtain suggestions from friends and mentors. 

So we constructed the Copyblogger Academy. It’s a membership website the place you possibly can be taught concerning the mechanics of copywriting by way of video and written supplies, attend workshops with profitable copywriters, and seek the advice of together with your friends.

You’ll be able to learn more about the Copyblogger Academy and be a part of as we speak in the event you’re severe about leveling up your copywriting expertise.  


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