Digital abundance creates a brand new drawback.

Most of our lives are full of “or” selections. You’ll be able to have this or that. It can save you cash for the massive social gathering or you may exit for lunch. You’ll be able to have precisely one factor for dessert–cake or fruit.

However the conflict for our consideration has given us greater than one million issues to look at on YouTube, one other million songs to take heed to on Qobuz, and limitless bingeing (which didn’t even use to be a phrase) on dozens of streaming channels.

No or. Merely and.

Which means decisions have fewer penalties. It signifies that time counts for much less, it merely fades away. And it turns the sharp aid of alternative into the borderless fatigue of ‘no matter’.

Even when it’s attainable to keep away from a alternative, it could make sense to make one.


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