Welcome again to Creators Unlocked, a sequence the place we interview creators about their greatest practices. In the present day, we’ve received Stew Fortier, a extra unconventional creator, as his day job is CEO of Type.ai, an AI content material writing instrument.
The fast development of AI has spurred debates amongst creators of every kind. Some see AI as a menace, primed to exchange human creators and automate creativity. Others, like Stew, see it fairly in another way.
Stew began his content material creation journey impressed by the works of writers who eloquently expressed concepts he deeply resonated with and a want to share his data of cutting-edge applied sciences like AI. Now, Stew’s inventive and technical data have mixed and advanced right into a writing product that could be a true content material companion.
On this article, Stew shares how he views and makes use of AI to enhance his creativity, sensible recommendation for creators navigating the digital world, and his method to constructing an viewers.
Get your inspiration for content material creation outdoors AI
Many creators wrestle to take care of a steady stream of inspiration. It’s much more difficult to provide participating content material that resonates with an viewers persistently. As a seasoned content material creator, Stew’s method to sourcing inspiration combines eager statement with curiosity and a want to discover the much less traveled paths.
Stew acknowledges that whereas he writes primarily for himself, he publishes with the intent to attach with others. He shares, “I tweet with the intention of reaching readers and sparking fascinating conversations.” To realize this, he has discovered to understand the type of writing that attracts him in, which regularly means writers who supply a recent perspective or articulate outdated concepts in a brand new gentle.
Stew’s distinctive technique for gathering inspiration is fishing the place others aren’t. He means that studying outdated books or repurposing concepts from forgotten classics can lend the aura of novelty to your work. By exploring non-mainstream sources, he believes he can supply a richer tapestry of understanding in his writing. Stew explains, “If everyone seems to be absorbed within the Twitter-verse, studying outdated books might be an incredible supply of inspiration.”
Along with exploring forgotten literature, Stew emphasizes participating with numerous views. Stepping outdoors one’s regular bubble and conversing with people who see the world in another way can supply a recent viewpoint. Stew elaborates, “It might be so simple as chatting with a neighbor or a stranger whereas touring.”
In follow, apply Stew’s method to discovering inspiration by:
- Writing for private exploration however publishing to attach with others
- Looking for out recent views or revolutionary methods of sharing info
- Venturing past mainstream developments and deeper into devoted communities
- Partaking in conversations outdoors of your regular circles to broaden your understanding and infuse recent concepts into your work
As a creator, the purpose must be to deliver one thing new and distinctive to your viewers. And this requires stepping out of your consolation zone to hunt inspiration.
For a lot of creators, the emergence of AI has been a contentious challenge. Some understand it as a instrument designed to exchange human writers, however Stew disagrees. Whereas he acknowledges its polarizing nature, Stew’s perspective on AI in content creation is obvious: AI is a instrument, not a alternative.
“A standard misunderstanding, particularly relating to AI, is the idea that it is a instrument designed to exchange people,” says Stew. In his expertise, AI is a “semi-conscious brainstorming companion,” a second mind that helps articulate ideas extra successfully. With Kind, Stew goals to vary the narrative round AI, shifting from the worry of alternative to the joy of augmentation.
Stew emphasizes that the wrestle in writing usually comes from making an attempt to determine what you consider in. However generally, the wrestle could merely stem from being out of concepts or not being within the optimum psychological or bodily state. That is the place AI can considerably increase the method, providing a instrument to assist articulate creators’ ideas extra successfully.
He suggests contemplating AI as sitting in a room along with your most inventive acquaintance. This interplay might fill you with concepts, making your preliminary concept develop into a way more fleshed-out imaginative and prescient, a course of troublesome to realize for those who had been to spend the identical period of time at your desk alone. Stew believes AI has the potential to duplicate this expertise.
Utilizing AI would not invalidate the position of human creators. As an alternative, it will possibly increase their talents, producing richer, extra compelling content material.
Maximize the advantages of AI through the use of it with a transparent imaginative and prescient and intention
Stew acknowledges the hesitation towards AI, explaining that, like several new expertise, AI integration continues to be in its nascent stage. He likens the place we’re to the transitional interval when automobiles had been first launched amongst horse-drawn carriages. There’s all the time a studying curve and a level of clumsiness as we be taught and adapt.
Nonetheless, he encourages a shift in perspective to harness AI’s capabilities. “In my expertise, a useful method with AI, corresponding to ChatGPT or related instruments, is to swap the roles and have the AI ask me questions,” he says. He emphasizes that people deliver context, inventive imaginative and prescient, and editorial enter that give AI the fabric to work with.
“The AI’s true energy is barely unleashed when you might have a normal sense of what you wish to write.”
Understanding this, he affords particular recommendation to customers of AI instruments like Kind. Whereas AI capabilities are sometimes highlighted for the aim of selling, Stew highlights the significance of approaching the clean web page with a transparent imaginative and prescient. He states, “The AI’s true energy is barely unleashed when you might have a normal sense of what you wish to write.”
The novelty of AI applied sciences, particularly as a creative tool, additionally signifies that it’s nowhere near excellent. So even when your imaginative and prescient is a bit obscure, it is vital to know what you wish to write about. This offers the required route for AI to help you successfully. Use it to assist once you’re caught or uncertain concerning the sequence of your arguments. It is designed to assist your creativity, not hinder it.
Use AI to boost your inventive course of
Stew’s creative process hinges largely on his pleasure a few particular subject. He admits that he struggles to take care of a content calendar or backlog, stating that no matter evokes him now dictates when and what he writes about. Whereas not as structured, this method permits him to harness his ardour, leading to extra real and compelling content material.
Introducing AI into this equation modifications and elevates the dynamic. AI tools can decrease the ‘activation power’ required to kick off the inventive course of. “The preliminary effort required could be a bit much less demanding [with AI]. You need not arrive with a fully-formed concept or unwavering conviction a few subject. You’ll be able to start with a obscure route, and the instrument, resulting from its generative and additive capabilities, may also help you get to one thing intriguing and viable extra shortly. That, to me, is the first benefit of AI within the inventive course of.”
AI serves as an assistant in Stew’s inventive course of, serving to to form obscure concepts into viable content material. This technique doesn’t change conventional inventive processes however slightly enhances them, providing a definite benefit in producing content material extra shortly and effectively.
After you publish with AI, broaden your attain and construct an engaged viewers
Stew’s constructed an engaged following of practically 12,000 on Twitter and affords some recommendation for these seeking to broaden their attain and engagement by way of the “three pillars of audience building.”
The primary pillar is a dedication to creating distinctive, useful content material. The query each creator should ask themselves, based on Stew, is: “Am I saying one thing helpful and fascinating?”
Gradual development, he suggests, usually signifies a necessity to boost the freshness or novelty of the content material being shared. “Whereas it is difficult to all the time be novel and insightful, dedication to the craft and a want to supply one thing others discover helpful are the primary pillars of viewers constructing,” he shares.
Understanding the fundamentals of copywriting kinds the second pillar. This implies studying find out how to talk concepts in a manner that
- incites motion
- evokes others, and
- retains them engaged.
Courses or free resources on successfully utilizing social media platforms can present essential insights for creators seeking to broaden their attain. In keeping with Stew, “Discover ways to talk concepts that excite you successfully, and you may encourage related reactions in others.”
With the ultimate pillar, Stew advocates for strategic collaborations with creators with a bigger viewers. Providing useful content material, like interviews or podcast episodes, can present a win-win state of affairs for each events. This tactic can considerably enhance a creator’s development, particularly when bigger accounts point out and share their work. As he attests, “These methods ended up being extremely useful, and I consider they are often accessible to everybody.”
Keep updated with different modifications to the digital panorama
AI isn’t the one change creators want to pay attention to – social media platforms are additionally evolving faster than ever. Creators should additionally persistently regulate their methods to take care of and develop their audiences.
Stew shares some recommendation on what to keep watch over on this dynamic panorama. In a nutshell, he means that new creators:
- Use electronic mail because the channel you personal: Regardless of the shifting sands of social media, building an email list permits for constant and direct communication with a devoted viewers
- Adapt to algorithm-driven platforms: With social media platforms focusing extra on person pursuits, creators have the chance to achieve important publicity even with out a big, established viewers.
- Be ready for decreased viewers loyalty: Social media algorithms can usually result in decreased viewers loyalty because of the abundance of accessible content material. Be able to seize alternatives at any time when your content material will get important traction.
- Be prepared for elevated competitors: With new alternatives come increased competition. It is essential to have a technique in place to capitalize on success when it arises.